On May 21st, Fliggy announced the upgrade of its 2026 618 promotion from the "Global Travel Festival" to the "Travel Brand Gala," with sales commencing at 8 PM that evening. As the peak summer travel season approaches, numerous travel brands view Fliggy's 618 as a crucial customer acquisition and marketing opportunity. According to the promotion project team, the number of participating merchants and products in Fliggy's 618 has grown for four consecutive years, reaching new highs. This year, many new participants, including Cathay Pacific, Air Canada, Singapore Airlines, Universal Studios Hollywood, Changhang Culture & Tourism, Taoyi Investment & Accommodation, and Aranya Hotels, will debut with valuable offerings. Brand merchants are investing unprecedentedly in Fliggy's 618, leveraging the "siphon effect" of the promotion to attract new members and reactivate existing ones. This is reflected in the enhanced value of brand benefits within "stock-up travel" products. For instance, popular items from hotel brands such as Marriott, Hilton, Accor, and InterContinental continue to offer accumulated room nights and points (SNP), with an expanded list of redeemable properties. Popular theme parks are also enhancing benefits alongside new product launches. For example, the Shanghai Legoland Resort Platinum Annual Pass is exclusively launched on Fliggy's 618, allowing reservations for entry 365 days a year and including a one-night stay at the resort hotel. A review of Fliggy's "hot item list" reveals that star products often sold out in previous years have returned with even better value. For instance, popular items like Air China's global economy class round-trip ticket card (excluding taxes), China Southern Airlines' global economy class single/double round-trip ticket card (excluding taxes), and China Eastern Airlines' surprise flight economy class one-way ticket card are more attractively priced than last year. "Sold-out kings" such as Kaiyuan Senbo Hotel vouchers, Mangrove Hainan multi-store vouchers, Shanghai Disney Resort two-person package tickets, Hong Kong Disneyland one-day ticket packages, and Chimelong Tourist Resort stay-and-play packages have also made a comeback. Additionally, "great coupons" from major brands, including Marriott, Hilton, Accor, InterContinental, Hyatt, and MSC Cruises, became available for purchase starting May 6th. Consumers can spend between 0.1 yuan and 6.18 yuan to obtain substantial instant discounts on corresponding promotional items, saving up to nearly 1,000 yuan. Fliggy data shows that these "great coupons" have cumulatively sold nearly 100,000 units to date. From a platform investment perspective, Fliggy has expanded its efforts for both merchants and consumers in this year's 618 promotion. The number of promotional slots across Fliggy's official live streams, Taobao hosts, and professional travel influencers has increased by over 300% compared to last year, covering multiple platforms such as Taobao Live, Xiaohongshu, and Video Channels. This provides merchants with multi-level, multi-scenario customer acquisition channels. This marks Fliggy's first 618 promotion since joining Alibaba's China E-commerce Business Group. Leveraging Taobao and Tmall's主场 advantage, Fliggy's 618 engages consumers more broadly. It is revealed that this year, promotional items such as flight tickets, hotels, and attraction tickets on Fliggy's 618 can participate in Taobao's Tao Gold Coin activities. Consumers can use Tao Gold Coins earned through mini-games or accumulated from daily spending to deduct cash at checkout, with savings of up to 10%. Benefits for 88VIP members have also been enhanced. Consumers can purchase a valuable coupon for 5.21 yuan in advance, enabling a discount of 300 yuan on orders over 6,000 yuan placed within the first 4 hours on May 21st. This discount can be stacked with merchant "great coupons" for additional savings, covering the majority of hotel packages.
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