The latest consumer complaint rankings for November have been released, based on data from a leading consumer complaint platform. The report highlights companies with poor complaint resolution rates across various industries.
As of November 2025, the platform has received over 31.16 million valid consumer complaints, with more than 800,000 filed in November alone. The rankings categorize companies by industry and spotlight key consumer concerns.
**Key Complaint Highlights:**
1. **Taobao's Problematic Promotions** Consumers continued to report issues with Taobao's complex promotional rules and opaque pricing during the recent Double 11 shopping festival. Many complained about frequent price fluctuations and difficulties claiming price protection guarantees, with customer service often providing unclear responses about coupon distribution rules.
2. **CHIGO Freezer Capacity Misrepresentation** Numerous consumers reported purchasing CHIGO freezers advertised with 72-liter capacity that actually measured less than 35 liters. CHIGO has received 1,217 complaints with only a 37.93% response rate in the past 30 days.
3. **NewBalance Shoe Quality Issues** Customers complained about NewBalance shoes separating after one wear, with descriptions not matching product reality. The brand has 1,910 unresolved complaints and a 0% response rate.
4. **NARS Cosmetics Return Refusals** Consumers attempting to return unopened NARS cosmetics products reported rejections, with merchants claiming products were used without proper evidence. Some faced delays due to unresponsive customer service.
5. **NVC Lighting's Poor After-Sales Service** Customers reported being forced to bear all costs for defective NVC Lighting products, including disassembly/installation expenses and living without lighting during replacements.
6. **J&T Express Delivery Problems** Consumers complained about missing pickup codes and unresponsive customer service when attempting to retrieve packages, resulting in undelivered items.
**Industry Rankings:**
*Shared Services* Worst Performers: Guangyu Costar, Zhihu Xiaolian, Yunma Tech Top Performers: Hello, Monster Charging, Songguo Ebike
*E-commerce Platforms* Worst Performers: Taobao, Tmall, JD.com Top Performers: Tmall Supermarket, Ctrip Travel Services
*Travel & Hospitality* Worst Performers: Shenzhen Airlines, Agoda Top Performers: Ctrip, Airbnb
The platform reminds consumers to use official channels for complaints and warns against scams promising paid priority resolution. Consumers should protect personal information and verify all communication sources.
Official complaint channels include the platform's website, mobile app (available in major app stores), and mini-programs on WeChat, Alipay, and Douyin. Consumers should report suspicious accounts to the official email address provided.
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