1. There is no need to excessively praise Yu Hao of Dreametech. While the company has achieved notable successes—such as capturing over 50% of the overseas market share for robotic vacuum cleaners, distributing more than one billion yuan in employee bonuses, and awarding each staff member a gold bar as a year-end bonus—these accomplishments should be viewed with moderation. Objectively speaking, within the industry and broader society, these results are commendable but not unparalleled. For instance, although Dreametech's revenue in robotic vacuum cleaners may exceed that of rivals like Ecovacs and Roborock, the gap is not insurmountable.
2. Some argue that Yu Hao’s bold demeanor and drive are rare in today’s climate and deserve encouragement. While this point has merit, excessive praise risks creating misconceptions—such as the false impression that Dreametech’s profitability rivals that of ByteDance’s tens of billions. Conversely, many low-profile entrepreneurs also deserve recognition, even if their achievements remain largely unknown. The current narrative risks exaggerating our collective anticipation for ventures into electric vehicles, smartphones, and astronomy. Yu Hao himself notes that his car project relies on ODM production. Rather than applauding him alone, why not acknowledge the enterprises and leaders supporting him behind the scenes?
3. At the same time, there is little justification for criticizing Yu Hao. Whether his remarks are flamboyant or measured, they are not entirely out of place. His ambition to become the world’s wealthiest person and grow the company to ten trillion yuan in three years brings to mind another entrepreneur from Jiangsu, who once aspired to win China’s first Nobel Prize in Literature and surpass Li Ka-shing. Some suggest Yu Hao is emulating the marketing tactics of figures like Elon Musk and Lei Jun, tailoring his statements to benefit Dreametech. Yet this strategy is hardly blameworthy—it causes no harm and has contributed to products that simplify and enhance daily life. Unlike some others, Yu Hao has not been involved in ethical scandals, P2P lending fraud, or intrusive software practices.
4. In fact, his vision of employing 200,000 people in three years, offering universal stock ownership to achieve financial freedom for all, and targeting a hundred trillion yuan market cap in two decades may seem lofty. But aiming high often yields substantial results—even achieving a fraction of these goals would benefit employees and society. His repeated emphasis on building a $100 billion company has already made an impact, inspiring even Elon Musk to recently suggest that Tesla Motors could one day reach a $100 trillion valuation.
5. Therefore, it may be best to refrain from forming rigid opinions about Yu Hao for now. Allow him space to experiment and express his ambitions. Once his promised electric cars, smartphones, and autonomous vehicles materialize—perhaps by next year or the year after—their real-world impact can be fairly assessed. At that point, any praise or critique will carry greater credibility.
6. From a public relations perspective, corporate communication hinges on two elements: narrative and dialogue. Currently, Yu Hao focuses heavily on dialogue, even personally engaging with articles and debating bloggers. However, Dreametech’s business narrative remains underdeveloped. It has yet to convince the broader public—including older generations—of the urgency to purchase its robotic vacuum cleaners. A suggestion for Yu Hao: if he intends to learn from Musk’s marketing playbook, he should study how Musk, from his first vehicle onward, crafted compelling stories to drive sales, and how, since unveiling his Mars colonization vision in 2012, he has carefully managed public expectations about space exploration. Emulating only Lei Jun may not be enough.
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