NIO Inc. (NIO.SI) shares are soaring 10.29% in Friday's trading session, building on the previous day's impressive 9.27% rally. The surge comes as the Chinese electric vehicle maker officially launched its all-new ES8 SUV, showcasing it across over 300 retail stores in China with competitive pricing that has caught investors' attention.
The new ES8, NIO's all-scenario technology flagship SUV, is available in three configurations: 6-seat Executive Luxury Edition, 7-seat Executive Luxury Edition, and 6-seat Executive Signature Edition. The Executive Luxury Editions are priced at 416,800 yuan (approximately $57,900) for the complete vehicle, or starting at a more accessible 308,800 yuan ($42,900) under NIO's innovative Battery as a Service (BaaS) rental model. The Executive Signature Edition is priced slightly higher at 456,800 yuan for the complete vehicle or 348,800 yuan with BaaS.
NIO's founder, William Li Bin, emphasized that the pricing reflects the company's comprehensive capabilities across innovative technology, R&D investment, and supply chain strategies. Li stated, "This isn't just about market competition today. We can do this from a cost structure perspective - we're not selling below cost or sacrificing gross margins." The competitive pricing, combined with NIO's reputation for premium electric vehicles, appears to be resonating strongly with investors, driving the stock's significant momentum. The new ES8 is scheduled for official launch and delivery commencement in late September 2025, potentially setting the stage for continued investor enthusiasm in the coming months.
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