Roku, Amazon are top two in connected TV amid sharp recent growth

Seeking Alpha2021-08-09

Viewer trends are slowly starting to level off in streaming after a disruptive year in the COVID-19 pandemic. And one trend looks to be holding true: the resumption of a secular decline in broadcast and cable viewing.
But that is leaving room for ongoing healthy growth in connected devices. A State of Viewership report from Samba TV indicates the top two platforms in terms of total impressions are Roku Inc and Amazon.com.
Roku impressions are up 27% from Q1, and Amazon up 49%. Comparing them to Q4 2020, Roku is up 118% and Amazon up 204%.
Contrast that with cable (down 25% from a year ago) and broadcast television (down 19% over that span). Those drops were more muted vs. 2019 for cable (cable -7% vs. Q2 2019, broadcast -12%), suggesting that "cable networks are stabilizing to pre-pandemic levels more readily than broadcast after spikes during the height of the pandemic-related lockdowns."
And this most recent streaming health isn't evenly distributed. Samsung Electronics Co., Ltd. connected devices, third in overall impressions, saw the same 27% Q/Q gain as Roku, but are up only 31% from Q4. And Apple device impressions declined 6% from last quarter (up 18% from Q4), and impressions from Alphabet devices like Chromecast fell 49% Q/Q and 51% from Q4 2020.
Among other insights in the report: The top three advertisers in the U.S. were networks themselves - in order, NBC(NASDAQ:CMCSA), Discovery, and Viacom CBS, ahead of heavy advertisers like Liberty Mutual insurance, Geico, Domino's Pizza and T-Mobile.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

DKim
2021-08-09
DKim
In my watchlist
- Holidaymood:
  Nice
kh93
2021-08-09
kh93
[齜牙]
CYLiew
2021-08-09
CYLiew
Arkk keep buy Roku
Choon
2021-08-09
Choon
[Smile]
- Kentlieu:
  ok

Leave a comment

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And one trend looks to be holding true: the resumption of a secular decline in broadcast and cable viewing.</li>\n <li>But that is leaving room for ongoing healthy growth in connected devices.&nbsp;A State of Viewership report from Samba TV&nbsp;indicates the top two platforms in terms of total impressions are&nbsp;<a href=\"https://laohu8.com/S/ROKU\">Roku Inc</a> and <a href=\"https://laohu8.com/S/AMZN\">Amazon.com</a>.</li>\n <li>Roku impressions are up 27% from Q1, and Amazon up 49%. Comparing them to Q4 2020, Roku is up 118% and Amazon up 204%.</li>\n <li>Contrast that with cable (down 25% from a year ago) and broadcast television (down 19% over that span). Those drops were more muted vs. 2019 for cable (cable -7% vs. Q2 2019, broadcast -12%), suggesting that \"cable networks are stabilizing to pre-pandemic levels more readily than broadcast after spikes during the height of the pandemic-related lockdowns.\"</li>\n <li>And this most recent streaming health isn't evenly distributed. <a href=\"https://laohu8.com/S/SSNLF\">Samsung Electronics Co., Ltd.</a> connected devices, third in overall impressions, saw the same 27% Q/Q gain as Roku, but are up only 31% from Q4. And <a href=\"https://laohu8.com/S/AAPL\">Apple</a> device impressions declined 6% from last quarter (up 18% from Q4), and impressions from <a href=\"https://laohu8.com/S/GOOG\">Alphabet</a> devices like Chromecast fell 49% Q/Q and 51% from Q4 2020.</li>\n <li>Among other insights in the report: The top three advertisers in the U.S. were networks themselves - in order, NBC(NASDAQ:CMCSA), <a href=\"https://laohu8.com/S/DISCA\">Discovery</a>, and <a href=\"https://laohu8.com/S/VIAC\">Viacom CBS</a>, ahead of heavy advertisers like Liberty Mutual insurance, Geico, Domino's Pizza and T-Mobile.</li>\n</ul>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Roku, Amazon are top two in connected TV amid sharp recent growth</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nRoku, Amazon are top two in connected TV amid sharp recent growth\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-08-09 07:40 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/news/3727239-roku-amazon-are-top-two-in-connected-tv-amid-sharp-recent-growth><strong>Seeking Alpha</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Viewer trends are slowly starting to level off in streaming after a disruptive year in the COVID-19 pandemic. And one trend looks to be holding true: the resumption of a secular decline in broadcast ...</p>\n\n<a href=\"https://seekingalpha.com/news/3727239-roku-amazon-are-top-two-in-connected-tv-amid-sharp-recent-growth\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"AMZN","symbol_name":"亚马逊","start_time":0,"source_url":"https://seekingalpha.com/news/3727239-roku-amazon-are-top-two-in-connected-tv-amid-sharp-recent-growth","article_id":"1146659853","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=1146659853","pubTimestamp":1628466059,"columns":[],"sourceInfo":null,"weMediaInfo":null,"summary":"Viewer trends are slowly starting to level off in streaming after a disruptive year in the COVID-19 ","collect":0,"end_time":0,"defaultTopTitle":"seekingalpha.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"AMZN":"亚马逊","ROKU":"Roku Inc"},"translate_title":"Roku和亚马逊在最近的急剧增长中成为连接电视的前两名","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AMZN":0.9,"ROKU":0.9},"content_text":"Viewer trends are slowly starting to level off in streaming after a disruptive year in the COVID-19 pandemic. 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Samsung Electronics Co., Ltd. connected devices, third in overall impressions, saw the same 27% Q/Q gain as Roku, but are up only 31% from Q4. And Apple device impressions declined 6% from last quarter (up 18% from Q4), and impressions from Alphabet devices like Chromecast fell 49% Q/Q and 51% from Q4 2020.\nAmong other insights in the report: The top three advertisers in the U.S. were networks themselves - in order, NBC(NASDAQ:CMCSA), Discovery, and Viacom CBS, ahead of heavy advertisers like Liberty Mutual insurance, Geico, Domino's Pizza and T-Mobile.","kind":"news","is_publish_news":false,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[{"id":898988926,"gmtCreate":1628468449965,"gmtModify":1703506435329,"author":{"id":"3572428109068921","authorId":"3572428109068921","name":"DKim","avatar":"https://static.tigerbbs.com/2bcfaaf6da9577d8a6da421538592a0e","vip":1,"hat":"https://static.tigerbbs.com/a3dee1aa3a3a3c1814833a4d3f8a5669","crmLevel":12,"crmLevelSwitch":1,"authorIdStr":"3572428109068921","idStr":"3572428109068921"},"htmlText":"In my watchlist&nbsp;","listText":"In my watchlist&nbsp;","text":"In my watchlist","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/898988926","repostId":1146659853,"repostType":4,"repost":{"id":"1146659853","kind":"news","pubTimestamp":1628466059,"share":"https://ttm.financial/m/news/1146659853?lang=en_US&edition=fundamental","pubTime":"2021-08-09 07:40","market":"us","language":"en","title":"Roku, Amazon are top two in connected TV amid sharp recent growth","url":"https://stock-news.laohu8.com/highlight/detail?id=1146659853","media":"Seeking Alpha","summary":"Viewer trends are slowly starting to level off in streaming after a disruptive year in the COVID-19 ","content":"<ul>\n <li>Viewer trends are slowly starting to level off in streaming after a disruptive year in the COVID-19 pandemic. And one trend looks to be holding true: the resumption of a secular decline in broadcast and cable viewing.</li>\n <li>But that is leaving room for ongoing healthy growth in connected devices.&nbsp;A State of Viewership report from Samba TV&nbsp;indicates the top two platforms in terms of total impressions are&nbsp;<a href=\"https://laohu8.com/S/ROKU\">Roku Inc</a> and <a href=\"https://laohu8.com/S/AMZN\">Amazon.com</a>.</li>\n <li>Roku impressions are up 27% from Q1, and Amazon up 49%. Comparing them to Q4 2020, Roku is up 118% and Amazon up 204%.</li>\n <li>Contrast that with cable (down 25% from a year ago) and broadcast television (down 19% over that span). Those drops were more muted vs. 2019 for cable (cable -7% vs. Q2 2019, broadcast -12%), suggesting that \"cable networks are stabilizing to pre-pandemic levels more readily than broadcast after spikes during the height of the pandemic-related lockdowns.\"</li>\n <li>And this most recent streaming health isn't evenly distributed. <a href=\"https://laohu8.com/S/SSNLF\">Samsung Electronics Co., Ltd.</a> connected devices, third in overall impressions, saw the same 27% Q/Q gain as Roku, but are up only 31% from Q4. And <a href=\"https://laohu8.com/S/AAPL\">Apple</a> device impressions declined 6% from last quarter (up 18% from Q4), and impressions from <a href=\"https://laohu8.com/S/GOOG\">Alphabet</a> devices like Chromecast fell 49% Q/Q and 51% from Q4 2020.</li>\n <li>Among other insights in the report: The top three advertisers in the U.S. were networks themselves - in order, NBC(NASDAQ:CMCSA), <a href=\"https://laohu8.com/S/DISCA\">Discovery</a>, and <a href=\"https://laohu8.com/S/VIAC\">Viacom CBS</a>, ahead of heavy advertisers like Liberty Mutual insurance, Geico, Domino's Pizza and T-Mobile.</li>\n</ul>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Roku, Amazon are top two in connected TV amid sharp recent growth</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nRoku, Amazon are top two in connected TV amid sharp recent growth\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-08-09 07:40 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/news/3727239-roku-amazon-are-top-two-in-connected-tv-amid-sharp-recent-growth><strong>Seeking Alpha</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Viewer trends are slowly starting to level off in streaming after a disruptive year in the COVID-19 pandemic. And one trend looks to be holding true: the resumption of a secular decline in broadcast ...</p>\n\n<a href=\"https://seekingalpha.com/news/3727239-roku-amazon-are-top-two-in-connected-tv-amid-sharp-recent-growth\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AMZN":"亚马逊","ROKU":"Roku Inc"},"source_url":"https://seekingalpha.com/news/3727239-roku-amazon-are-top-two-in-connected-tv-amid-sharp-recent-growth","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1146659853","content_text":"Viewer trends are slowly starting to level off in streaming after a disruptive year in the COVID-19 pandemic. And one trend looks to be holding true: the resumption of a secular decline in broadcast and cable viewing.\nBut that is leaving room for ongoing healthy growth in connected devices. A State of Viewership report from Samba TV indicates the top two platforms in terms of total impressions are Roku Inc and Amazon.com.\nRoku impressions are up 27% from Q1, and Amazon up 49%. Comparing them to Q4 2020, Roku is up 118% and Amazon up 204%.\nContrast that with cable (down 25% from a year ago) and broadcast television (down 19% over that span). Those drops were more muted vs. 2019 for cable (cable -7% vs. Q2 2019, broadcast -12%), suggesting that \"cable networks are stabilizing to pre-pandemic levels more readily than broadcast after spikes during the height of the pandemic-related lockdowns.\"\nAnd this most recent streaming health isn't evenly distributed. Samsung Electronics Co., Ltd. connected devices, third in overall impressions, saw the same 27% Q/Q gain as Roku, but are up only 31% from Q4. And Apple device impressions declined 6% from last quarter (up 18% from Q4), and impressions from Alphabet devices like Chromecast fell 49% Q/Q and 51% from Q4 2020.\nAmong other insights in the report: The top three advertisers in the U.S. were networks themselves - in order, NBC(NASDAQ:CMCSA), Discovery, and Viacom CBS, ahead of heavy advertisers like Liberty Mutual insurance, Geico, Domino's Pizza and T-Mobile.","news_type":1,"symbols_score_info":{"AMZN":0.9,"ROKU":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5468383,"gmtCreate":1628479912344,"gmtModify":1663232110234,"authorId":3577917989847586,"author":{"id":3577917989847586,"idStr":"3577917989847586","authorId":3577917989847586,"name":"Holidaymood","avatar":"https://static.tigerbbs.com/c2f7be8cd64ecb0e1182c0d9afae636f","vip":1,"crmLevel":12,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":898988926,"type":1,"supId":0,"prevId":0,"content":"Nice","text":"Nice","html":"Nice"}],"langContent":"EN"},{"id":898992831,"gmtCreate":1628467038423,"gmtModify":1703506395948,"author":{"id":"3582146721848049","authorId":"3582146721848049","name":"kh93","avatar":"https://static.tigerbbs.com/3c9407513f02fb16a39206078ff5e453","vip":1,"crmLevel":11,"crmLevelSwitch":0,"authorIdStr":"3582146721848049","idStr":"3582146721848049"},"htmlText":"[齜牙]&nbsp;","listText":"[齜牙]&nbsp;","text":"[齜牙]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/898992831","repostId":1146659853,"repostType":4,"repost":{"id":"1146659853","kind":"news","pubTimestamp":1628466059,"share":"https://ttm.financial/m/news/1146659853?lang=en_US&edition=fundamental","pubTime":"2021-08-09 07:40","market":"us","language":"en","title":"Roku, Amazon are top two in connected TV amid sharp recent growth","url":"https://stock-news.laohu8.com/highlight/detail?id=1146659853","media":"Seeking Alpha","summary":"Viewer trends are slowly starting to level off in streaming after a disruptive year in the COVID-19 ","content":"<ul>\n <li>Viewer trends are slowly starting to level off in streaming after a disruptive year in the COVID-19 pandemic. And one trend looks to be holding true: the resumption of a secular decline in broadcast and cable viewing.</li>\n <li>But that is leaving room for ongoing healthy growth in connected devices.&nbsp;A State of Viewership report from Samba TV&nbsp;indicates the top two platforms in terms of total impressions are&nbsp;<a href=\"https://laohu8.com/S/ROKU\">Roku Inc</a> and <a href=\"https://laohu8.com/S/AMZN\">Amazon.com</a>.</li>\n <li>Roku impressions are up 27% from Q1, and Amazon up 49%. Comparing them to Q4 2020, Roku is up 118% and Amazon up 204%.</li>\n <li>Contrast that with cable (down 25% from a year ago) and broadcast television (down 19% over that span). Those drops were more muted vs. 2019 for cable (cable -7% vs. Q2 2019, broadcast -12%), suggesting that \"cable networks are stabilizing to pre-pandemic levels more readily than broadcast after spikes during the height of the pandemic-related lockdowns.\"</li>\n <li>And this most recent streaming health isn't evenly distributed. <a href=\"https://laohu8.com/S/SSNLF\">Samsung Electronics Co., Ltd.</a> connected devices, third in overall impressions, saw the same 27% Q/Q gain as Roku, but are up only 31% from Q4. And <a href=\"https://laohu8.com/S/AAPL\">Apple</a> device impressions declined 6% from last quarter (up 18% from Q4), and impressions from <a href=\"https://laohu8.com/S/GOOG\">Alphabet</a> devices like Chromecast fell 49% Q/Q and 51% from Q4 2020.</li>\n <li>Among other insights in the report: The top three advertisers in the U.S. were networks themselves - in order, NBC(NASDAQ:CMCSA), <a href=\"https://laohu8.com/S/DISCA\">Discovery</a>, and <a href=\"https://laohu8.com/S/VIAC\">Viacom CBS</a>, ahead of heavy advertisers like Liberty Mutual insurance, Geico, Domino's Pizza and T-Mobile.</li>\n</ul>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Roku, Amazon are top two in connected TV amid sharp recent growth</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nRoku, Amazon are top two in connected TV amid sharp recent growth\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-08-09 07:40 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/news/3727239-roku-amazon-are-top-two-in-connected-tv-amid-sharp-recent-growth><strong>Seeking Alpha</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Viewer trends are slowly starting to level off in streaming after a disruptive year in the COVID-19 pandemic. And one trend looks to be holding true: the resumption of a secular decline in broadcast ...</p>\n\n<a href=\"https://seekingalpha.com/news/3727239-roku-amazon-are-top-two-in-connected-tv-amid-sharp-recent-growth\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AMZN":"亚马逊","ROKU":"Roku Inc"},"source_url":"https://seekingalpha.com/news/3727239-roku-amazon-are-top-two-in-connected-tv-amid-sharp-recent-growth","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1146659853","content_text":"Viewer trends are slowly starting to level off in streaming after a disruptive year in the COVID-19 pandemic. And one trend looks to be holding true: the resumption of a secular decline in broadcast and cable viewing.\nBut that is leaving room for ongoing healthy growth in connected devices. A State of Viewership report from Samba TV indicates the top two platforms in terms of total impressions are Roku Inc and Amazon.com.\nRoku impressions are up 27% from Q1, and Amazon up 49%. Comparing them to Q4 2020, Roku is up 118% and Amazon up 204%.\nContrast that with cable (down 25% from a year ago) and broadcast television (down 19% over that span). Those drops were more muted vs. 2019 for cable (cable -7% vs. Q2 2019, broadcast -12%), suggesting that \"cable networks are stabilizing to pre-pandemic levels more readily than broadcast after spikes during the height of the pandemic-related lockdowns.\"\nAnd this most recent streaming health isn't evenly distributed. Samsung Electronics Co., Ltd. connected devices, third in overall impressions, saw the same 27% Q/Q gain as Roku, but are up only 31% from Q4. And Apple device impressions declined 6% from last quarter (up 18% from Q4), and impressions from Alphabet devices like Chromecast fell 49% Q/Q and 51% from Q4 2020.\nAmong other insights in the report: The top three advertisers in the U.S. were networks themselves - in order, NBC(NASDAQ:CMCSA), Discovery, and Viacom CBS, ahead of heavy advertisers like Liberty Mutual insurance, Geico, Domino's Pizza and T-Mobile.","news_type":1,"symbols_score_info":{"AMZN":0.9,"ROKU":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":898991461,"gmtCreate":1628466912453,"gmtModify":1703506393360,"author":{"id":"3585109808495850","authorId":"3585109808495850","name":"CYLiew","avatar":"https://static.tigerbbs.com/a99a6d5d4a17c0d959b0793804d401eb","vip":1,"crmLevel":1,"crmLevelSwitch":0,"authorIdStr":"3585109808495850","idStr":"3585109808495850"},"htmlText":"Arkk keep buy Roku","listText":"Arkk keep buy Roku","text":"Arkk keep buy Roku","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/898991461","repostId":1146659853,"repostType":4,"repost":{"id":"1146659853","kind":"news","pubTimestamp":1628466059,"share":"https://ttm.financial/m/news/1146659853?lang=en_US&edition=fundamental","pubTime":"2021-08-09 07:40","market":"us","language":"en","title":"Roku, Amazon are top two in connected TV amid sharp recent growth","url":"https://stock-news.laohu8.com/highlight/detail?id=1146659853","media":"Seeking Alpha","summary":"Viewer trends are slowly starting to level off in streaming after a disruptive year in the COVID-19 ","content":"<ul>\n <li>Viewer trends are slowly starting to level off in streaming after a disruptive year in the COVID-19 pandemic. And one trend looks to be holding true: the resumption of a secular decline in broadcast and cable viewing.</li>\n <li>But that is leaving room for ongoing healthy growth in connected devices.&nbsp;A State of Viewership report from Samba TV&nbsp;indicates the top two platforms in terms of total impressions are&nbsp;<a href=\"https://laohu8.com/S/ROKU\">Roku Inc</a> and <a href=\"https://laohu8.com/S/AMZN\">Amazon.com</a>.</li>\n <li>Roku impressions are up 27% from Q1, and Amazon up 49%. Comparing them to Q4 2020, Roku is up 118% and Amazon up 204%.</li>\n <li>Contrast that with cable (down 25% from a year ago) and broadcast television (down 19% over that span). Those drops were more muted vs. 2019 for cable (cable -7% vs. Q2 2019, broadcast -12%), suggesting that \"cable networks are stabilizing to pre-pandemic levels more readily than broadcast after spikes during the height of the pandemic-related lockdowns.\"</li>\n <li>And this most recent streaming health isn't evenly distributed. <a href=\"https://laohu8.com/S/SSNLF\">Samsung Electronics Co., Ltd.</a> connected devices, third in overall impressions, saw the same 27% Q/Q gain as Roku, but are up only 31% from Q4. And <a href=\"https://laohu8.com/S/AAPL\">Apple</a> device impressions declined 6% from last quarter (up 18% from Q4), and impressions from <a href=\"https://laohu8.com/S/GOOG\">Alphabet</a> devices like Chromecast fell 49% Q/Q and 51% from Q4 2020.</li>\n <li>Among other insights in the report: The top three advertisers in the U.S. were networks themselves - in order, NBC(NASDAQ:CMCSA), <a href=\"https://laohu8.com/S/DISCA\">Discovery</a>, and <a href=\"https://laohu8.com/S/VIAC\">Viacom CBS</a>, ahead of heavy advertisers like Liberty Mutual insurance, Geico, Domino's Pizza and T-Mobile.</li>\n</ul>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Roku, Amazon are top two in connected TV amid sharp recent growth</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nRoku, Amazon are top two in connected TV amid sharp recent growth\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-08-09 07:40 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/news/3727239-roku-amazon-are-top-two-in-connected-tv-amid-sharp-recent-growth><strong>Seeking Alpha</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Viewer trends are slowly starting to level off in streaming after a disruptive year in the COVID-19 pandemic. And one trend looks to be holding true: the resumption of a secular decline in broadcast ...</p>\n\n<a href=\"https://seekingalpha.com/news/3727239-roku-amazon-are-top-two-in-connected-tv-amid-sharp-recent-growth\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AMZN":"亚马逊","ROKU":"Roku Inc"},"source_url":"https://seekingalpha.com/news/3727239-roku-amazon-are-top-two-in-connected-tv-amid-sharp-recent-growth","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1146659853","content_text":"Viewer trends are slowly starting to level off in streaming after a disruptive year in the COVID-19 pandemic. And one trend looks to be holding true: the resumption of a secular decline in broadcast and cable viewing.\nBut that is leaving room for ongoing healthy growth in connected devices. A State of Viewership report from Samba TV indicates the top two platforms in terms of total impressions are Roku Inc and Amazon.com.\nRoku impressions are up 27% from Q1, and Amazon up 49%. Comparing them to Q4 2020, Roku is up 118% and Amazon up 204%.\nContrast that with cable (down 25% from a year ago) and broadcast television (down 19% over that span). Those drops were more muted vs. 2019 for cable (cable -7% vs. Q2 2019, broadcast -12%), suggesting that \"cable networks are stabilizing to pre-pandemic levels more readily than broadcast after spikes during the height of the pandemic-related lockdowns.\"\nAnd this most recent streaming health isn't evenly distributed. Samsung Electronics Co., Ltd. connected devices, third in overall impressions, saw the same 27% Q/Q gain as Roku, but are up only 31% from Q4. And Apple device impressions declined 6% from last quarter (up 18% from Q4), and impressions from Alphabet devices like Chromecast fell 49% Q/Q and 51% from Q4 2020.\nAmong other insights in the report: The top three advertisers in the U.S. were networks themselves - in order, NBC(NASDAQ:CMCSA), Discovery, and Viacom CBS, ahead of heavy advertisers like Liberty Mutual insurance, Geico, Domino's Pizza and T-Mobile.","news_type":1,"symbols_score_info":{"AMZN":0.9,"ROKU":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":898909015,"gmtCreate":1628466293537,"gmtModify":1703506375851,"author":{"id":"3566874165436798","authorId":"3566874165436798","name":"Choon","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":11,"crmLevelSwitch":0,"authorIdStr":"3566874165436798","idStr":"3566874165436798"},"htmlText":"[Smile]&nbsp;","listText":"[Smile]&nbsp;","text":"[Smile]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":7,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/898909015","repostId":1146659853,"repostType":4,"repost":{"id":"1146659853","kind":"news","pubTimestamp":1628466059,"share":"https://ttm.financial/m/news/1146659853?lang=en_US&edition=fundamental","pubTime":"2021-08-09 07:40","market":"us","language":"en","title":"Roku, Amazon are top two in connected TV amid sharp recent growth","url":"https://stock-news.laohu8.com/highlight/detail?id=1146659853","media":"Seeking Alpha","summary":"Viewer trends are slowly starting to level off in streaming after a disruptive year in the COVID-19 ","content":"<ul>\n <li>Viewer trends are slowly starting to level off in streaming after a disruptive year in the COVID-19 pandemic. And one trend looks to be holding true: the resumption of a secular decline in broadcast and cable viewing.</li>\n <li>But that is leaving room for ongoing healthy growth in connected devices.&nbsp;A State of Viewership report from Samba TV&nbsp;indicates the top two platforms in terms of total impressions are&nbsp;<a href=\"https://laohu8.com/S/ROKU\">Roku Inc</a> and <a href=\"https://laohu8.com/S/AMZN\">Amazon.com</a>.</li>\n <li>Roku impressions are up 27% from Q1, and Amazon up 49%. Comparing them to Q4 2020, Roku is up 118% and Amazon up 204%.</li>\n <li>Contrast that with cable (down 25% from a year ago) and broadcast television (down 19% over that span). Those drops were more muted vs. 2019 for cable (cable -7% vs. Q2 2019, broadcast -12%), suggesting that \"cable networks are stabilizing to pre-pandemic levels more readily than broadcast after spikes during the height of the pandemic-related lockdowns.\"</li>\n <li>And this most recent streaming health isn't evenly distributed. <a href=\"https://laohu8.com/S/SSNLF\">Samsung Electronics Co., Ltd.</a> connected devices, third in overall impressions, saw the same 27% Q/Q gain as Roku, but are up only 31% from Q4. And <a href=\"https://laohu8.com/S/AAPL\">Apple</a> device impressions declined 6% from last quarter (up 18% from Q4), and impressions from <a href=\"https://laohu8.com/S/GOOG\">Alphabet</a> devices like Chromecast fell 49% Q/Q and 51% from Q4 2020.</li>\n <li>Among other insights in the report: The top three advertisers in the U.S. were networks themselves - in order, NBC(NASDAQ:CMCSA), <a href=\"https://laohu8.com/S/DISCA\">Discovery</a>, and <a href=\"https://laohu8.com/S/VIAC\">Viacom CBS</a>, ahead of heavy advertisers like Liberty Mutual insurance, Geico, Domino's Pizza and T-Mobile.</li>\n</ul>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Roku, Amazon are top two in connected TV amid sharp recent growth</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nRoku, Amazon are top two in connected TV amid sharp recent growth\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-08-09 07:40 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/news/3727239-roku-amazon-are-top-two-in-connected-tv-amid-sharp-recent-growth><strong>Seeking Alpha</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Viewer trends are slowly starting to level off in streaming after a disruptive year in the COVID-19 pandemic. And one trend looks to be holding true: the resumption of a secular decline in broadcast ...</p>\n\n<a href=\"https://seekingalpha.com/news/3727239-roku-amazon-are-top-two-in-connected-tv-amid-sharp-recent-growth\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AMZN":"亚马逊","ROKU":"Roku Inc"},"source_url":"https://seekingalpha.com/news/3727239-roku-amazon-are-top-two-in-connected-tv-amid-sharp-recent-growth","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1146659853","content_text":"Viewer trends are slowly starting to level off in streaming after a disruptive year in the COVID-19 pandemic. And one trend looks to be holding true: the resumption of a secular decline in broadcast and cable viewing.\nBut that is leaving room for ongoing healthy growth in connected devices. A State of Viewership report from Samba TV indicates the top two platforms in terms of total impressions are Roku Inc and Amazon.com.\nRoku impressions are up 27% from Q1, and Amazon up 49%. Comparing them to Q4 2020, Roku is up 118% and Amazon up 204%.\nContrast that with cable (down 25% from a year ago) and broadcast television (down 19% over that span). Those drops were more muted vs. 2019 for cable (cable -7% vs. Q2 2019, broadcast -12%), suggesting that \"cable networks are stabilizing to pre-pandemic levels more readily than broadcast after spikes during the height of the pandemic-related lockdowns.\"\nAnd this most recent streaming health isn't evenly distributed. Samsung Electronics Co., Ltd. connected devices, third in overall impressions, saw the same 27% Q/Q gain as Roku, but are up only 31% from Q4. And Apple device impressions declined 6% from last quarter (up 18% from Q4), and impressions from Alphabet devices like Chromecast fell 49% Q/Q and 51% from Q4 2020.\nAmong other insights in the report: The top three advertisers in the U.S. were networks themselves - in order, NBC(NASDAQ:CMCSA), Discovery, and Viacom CBS, ahead of heavy advertisers like Liberty Mutual insurance, Geico, Domino's Pizza and T-Mobile.","news_type":1,"symbols_score_info":{"AMZN":0.9,"ROKU":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5465550,"gmtCreate":1628466423276,"gmtModify":1663232099446,"authorId":3570093481697004,"author":{"id":3570093481697004,"idStr":"3570093481697004","authorId":3570093481697004,"name":"Kentlieu","avatar":"https://static.tigerbbs.com/ae3ee305e39da5ce2f99805f9a422c93","vip":1,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":898909015,"type":1,"supId":0,"prevId":0,"content":"ok","text":"ok","html":"ok"}],"langContent":"EN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":67,"commentSize":4,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.35.12","shortVersion":"4.35.12","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/1146659853","isCrawlerRequest":true}