Trade Desk to Buy Digital Advertising Data Provider Sincera

MT Newswires Live01-15

Trade Desk (TTD) said Wednesday it has agreed to buy digital advertising data provider Sincera to integrate data insights into its online platform.

Financial terms were not provided.

Trade Desk said the deal is slated to close in Q1.

Shares of the company were up more than 3% in recent Wednesday premarket activity.

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