"Big Bank" Citigroup raises Pop Mart (09992. HK) target price to 308 yuan, IP popularity continues to increase

阿斯达克财经06-13

CitigroupPublished a research report stating that,Pop Mart(09992. HK)The global popularity of iconic IPs continues to increase, and new products are successfully launched. As more companies join the popular toy industry, Pop Mart has unique IP incubation and product development capabilities, and its content-oriented marketing strategy and strong new product launch channels should continue to enhance its top IP LABUBU's global popularity, while other classic IPs will also become new growth drivers.

The bank believes that Pop Mart's diversified IP strategy should lay the foundation for its long-term sustained growth. The launch of new products may also be a short-term catalyst. The bank raised the group's profit forecast from 2025 to 27 by 38 to 49%. It is expected that its net profit this year and next will increase by 124% and 40% year-on-year respectively. It reiterated the group's "buy" rating and raised the target price significantly from 162 yuan. to 308 yuan. (sl/a) (Hong Kong stock quotations are delayed for at least 15 minutes. Short selling data as of 2025-06-12 16:25.)

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