By Edith Hancock
The European Commission is seeking feedback on remedies Alphabet's Google submitted to its competition division after the company was fined 2.95 billion euros ($3.44 billion) over alleged antitrust abuses linked to its advertising technology business.
Google submitted remedies to the commission last month after the watchdog said the company had abused its dominance in advertising technology. The tech giant stopped short of offering to sell parts of the business, a move the regulator had previously indicated it felt was the only way to resolve the issues it identified.
"In order to carry out the assessment, the Commission is gathering further information and feedback from around 200 third parties and relevant stakeholders, based on a non-confidential version of Google's proposed compliance plan," the watchdog said in a statement Thursday.
As part of its remedy package, Google offered to give publishers an option to set varied minimum prices for different bidders when using Google's Ad Manager platform and improve interoperability between its tools and products from other businesses.
The company said when it submitted the remedies that its offer fully addresses the commission's decision without what it sees as a disruptive break-up.
Google has racked up billions in fines from the commission over the past decade for alleged infringements related to widely-used services such as its search engine and Android operating system.
The ad tech fine--issued in September--is the EU's send-largest antitrust penalty ever. The commission said at the time that Google holds an inherent conflict of interest in the ad tech space due to its prominence on both the buy- and sell-side of the sector.
Write to Edith Hancock at edith.hancock@wsj.com
(END) Dow Jones Newswires
December 04, 2025 12:19 ET (17:19 GMT)
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