别被雷军带偏了，这些才是他该回应的问题

网通社01-06

网通社·时评2026年开年，雷军以一场直面争议的直播再次引爆网络。在四个多小时的直播中，他和工程师现场拆解小米YU7，并与小米集团公关部总经理徐洁云集中回应例如“绿化带战神”“1300公里只充一次电”以及“200公里瞬时刹停”等热门话题。此前，雷军曾说：“无论发生什么，小米都不会回避”。然而，细观整场直播，对于车主和公众关切的一些实质性产品与服务问题，雷军的回应似乎并未完全触及核心。问题1：碳纤维...

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Hopehope赋予希望
01-06
Hopehope赋予希望
@小米公司

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Ultra选装的碳纤维双风道前舱盖功能争议引发的消费者诉讼案件，就是悬而未决的关键问题之一。部分车主指出，他们花费4.2万元选装该机盖，是相信了官方宣传的完全复刻原型车、具备空气动力学功能等描述。但车主提车后发现其实际效果与宣传存在较大差距，认为小米汽车涉嫌虚假宣传。对于此事，小米汽车虽曾致歉并提供更换机盖或补偿积分的方案，但未能让所有车主满意，导致多起诉讼。根据公开信息，相关诉讼已在江苏、南京等地法院展开审理。其中，作为被告的江苏小米景明科技有限公司（小米汽车销售主体）认为小米汽车宣传主体在北京总部，“侵权行为实施地”在北京市大兴区，而并不是在车主签订购车合同的江苏小米交付中心。因此，小米方面认为苏州市虎丘区人民法院不具备管辖权，小米方面主张本案应该移送至北京市大兴区人民法院管辖。对此，苏州市虎丘区人民法院驳回了小米方面的诉求，但小米方面不服，再次将此案上诉至江苏省苏州市中级人民法院。2025年10月底，苏州市中级人民法院驳回了小米方面上诉的管辖权异议，维持原裁定。事实上，这一案件的核心在于，宣传内容是否构成误导消费者购车、产品功能是否与宣传一致。而法院的最终判决，可能对小米汽车的品牌公信力产生直接影响。在本次面向广大公众的直播中，雷军并未对此案进展及消费者的核心诉求给出正面说明。公众期待小米汽车能作出更具诚意的回应，包括正面承认宣传与实际的差距、公布诉讼应对原则、升级切实补偿方案，并从机制上整改宣传审核流程。问题2：营销话术整改的具体标准如何落实？小米SU7“1.98秒破百”被扒出小字注解“不含起步时间”、“2200MPa小米超强钢”，小字写着“项目名称”引发广泛质疑……雷军在直播中针对发酵数月的“大字营销，小字免责”进行了反思，承认小米汽车此前相关做法忽略了用户感受，并宣布将立即全面整改，把所有产品宣传中的小字注释改为醒目大字展示。这一表态直面了此前小米汽车在宣传中因小字注释引发的多次争议。承诺整改是一个积极的信号，但公众更关切的是后续能否建立明确、透明的执行标准并持之以恒。究竟哪些信息属于必须醒目标注的关键内容？企业内部将建立怎样的审核机制与字体规范？？线上、线下各宣传渠道的物料更新又将遵循何种时间表？？？这些具体问题的解答与落实，才是检验承诺诚意、重建诚信营销环境的核心所在。问题3：质量问题引发的信任危机何时解？除了引人注目的营销争议，一些具体的产品品控问题也困扰着部分小米车主。在第三方汽车质量投诉平台车质网上，可以看到多起关于小米SU7车辆后尾灯开裂的投诉。例如，有车主称，其购买仅四个月的小米SU7 Pro版，后贯穿尾灯多处出现大量裂痕。店内检查后排除了外力碰撞、车身贴膜等原因导致开裂的情况，提出可能是车灯使用了强酸碱物质导致尾灯开裂。车主对此不予认可，认为这反映了尾灯材质耐久性不足，且售后推诿责任。另一则投诉也反映了类似情况，车主表示车辆左后尾灯内部开裂，售后则称是洗车液腐蚀所致。这些投诉共同指向了小米汽车特定零部件的品控稳定性和售后服务的认定标准。另外，一位南昌的消费者前不久提车时发现，无论是用语音控制、按物理按键，还是钻到后备箱里尝试拉动应急拉手，后备箱都无法正常开启。工作人员用仪器连上汽车电脑扫描后，得出的结论却是“软件没有任何问题”。对于车主而言，用户不应该为企业的错误埋单。一句轻飘飘的“没有问题”，就想掩盖所有缺陷、敷衍所有诉求？一辆真正的没问题的车，绝不会让消费者用安全和金钱来反复验证。雷军在直播中展示了小米YU7的“扎实用料”，面对消费者在使用中反馈的诸多问题却避而不谈，其表述倾向性不言而喻。问题4：未提车就交尾款的现象为何依然存在？小米汽车的销售政策，特别是有关尾款支付的条款，也曾引发广泛争议。2025年8月，多位准车主在社交平台反映，在车辆尚未下线、交付周期可能长达数十周的情况下，被小米汽车通知需在七日内付清全部尾款，否则订单将被取消，定金不予退还。这与行业内普遍采用的验车后付款或车辆到店后付款的惯例相悖，也被认为与小米汽车早期承诺的支持验车后付尾款不一致。据了解，有车主在付款后，车辆交付时间被大幅延后。小米汽车销售人员解释，“只是针对提出过延迟交付，或评估有较高提车风险的用户。比如办理金融分期时配合度较低，或表达过有不想提车想法的。”然而，这一说法依然引发了用户的质疑。尽管本次直播中，雷军公布了积极的交付数据和新年目标，但对于如何优化销售政策、保障消费者权益，并未进行回应。问题5：开启辅助驾驶出事故责任归谁？回顾2025年，小米汽车发生的两起备受关注的交通事故，以沉重的代价凸显了智能辅助驾驶责任归属的重要性。直播中，雷军及团队也介绍了小米汽车的辅助驾驶功能进展，例如端到端辅助驾驶系统Xiaomi HAD增强版的优化。但同时，雷军也强调，无论辅助驾驶多么先进，驾驶员仍要保持注意力，安全驾驶非常关键。随着汽车智能化程度提升，辅助驾驶系统使用中的责任界定，已成为整个行业和消费者共同关心的焦点。近年来，已有多家车企推出“智驾险”方案，试图为消费者提供更多保障。尽管小米汽车在1月5日推出了“限时福利活动”，但小米汽车用户需要通过小米汽车APP获取车险续保报价并在官方渠道完成续保，才有机会赢取“辅助驾驶保障服务”。值得一提的是，小米汽车用户现阶段还无法直接购买该服务。有业内人士认为，此举是通过“抽奖”的方式，提前对“小米汽车官方智驾险”进行小批量测试。何时才能覆盖所有车主、何时才能没有前置条件、最终版何时才能上线，一切都是问号。目前，小米汽车的“辅助驾驶保障服务”案仍处于探索初期，它能在多大程度上厘清责任归属、消除用户疑虑、明确理赔的具体流程，雷军并未有作出探讨和承诺。在推广技术的同时，明确责任边界，也是雷军需要面对的重要课题。写在最后有人用“欲盖弥彰，其词愈巧，其迹愈明”来形容这次直播，直指雷军“伪君子”的形象。因为，所有回避的问题，都或将变成未来的代价。雷军曾说：“不要用战术上的勤奋，掩盖战略上的懒惰。”但公众，尤其是已经支付了信任与金钱的车主，他们的核心关切并未因这场直播而消散。碳纤维机盖的功能争议已进入司法程序，尾灯开裂的品控疑虑在投诉中不断累积，提前付清尾款的销售政策引发广泛争议……这些不是网络流言，而是涉及产品品控、服务公平与法律责任的实质性议题。当雷军选择回应部分争议时，这些被搁置、更为棘手的问题，反而是消费者更想知道的。如果产品的质量、用户的安全、企业与用户之间的信任问题依然在直播镜头外模糊不清，那么再“真诚”的回应也难以修复已经产生的裂痕。（图/文&nbsp网通社&nbsp王志远）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[{"id":518841787125904,"gmtCreate":1767693357428,"gmtModify":1767693360321,"author":{"id":"3563421686188310","authorId":"3563421686188310","name":"Hopehope赋予希望","avatar":"https://community-static.tradeup.com/news/46495f44529967f5d3b4d03a47167f5b","vip":2,"hat":"https://static.tigerbbs.com/b0a2963eb37c60c5d6d4a8dbcd266952","crmLevel":9,"crmLevelSwitch":1,"authorIdStr":"3563421686188310","idStr":"3563421686188310"},"htmlText":"<a href=\"https://ttm.financial/U/3551155462363418\">@小米公司 </a>&nbsp;","listText":"<a href=\"https://ttm.financial/U/3551155462363418\">@小米公司 </a>&nbsp;","text":"@小米公司","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/518841787125904","repostId":2601987678,"repostType":2,"repost":{"id":"2601987678","kind":"news","pubTimestamp":1767690420,"share":"https://ttm.financial/m/news/2601987678?lang=en_US&edition=fundamental","pubTime":"2026-01-06 17:07","market":"hk","language":"zh","title":"Don't be led astray by Lei Jun, these are the questions he should respond to","url":"https://stock-news.laohu8.com/highlight/detail?id=2601987678","media":"网通社","summary":"对此，苏州市虎丘区人民法院驳回了小米方面的诉求，但小米方面不服，再次将此案上诉至江苏省苏州市中级人民法院。而法院的最终判决，可能对小米汽车的品牌公信力产生直接影响。这一表态直面了此前小米汽车在宣传中因小字注释引发的多次争议。除了引人注目的营销争议，一些具体的产品品控问题也困扰着部分小米车主。当雷军选择回应部分争议时，这些被搁置、更为棘手的问题，反而是消费者更想知道的。","content":"<html><body><article>Netcom · CommentaryAt the beginning of 2026, Lei Jun once again detonated the Internet with a live broadcast that faced the controversy.During more than four hours of live broadcast, he and engineers dismantled it on the spot<a href=\"https://laohu8.com/S/01810\">Millet</a>YU7, and with<a href=\"https://laohu8.com/S/81810\">Millet</a>Xu Jie, General Manager of Group Public Relations Department<a href=\"https://laohu8.com/S/YJ\">gather</a>Respond to hot topics such as \"Green Belt God of War\", \"Only charge once for 1,300 kilometers\" and \"instantaneous stop for 200 kilometers\".<img src=\"https://fid-75186.picgzc.qpic.cn/20260106172325695d152hr791t60zxm\"/>Previously, Lei Jun once said: \"No matter what happens, Xiaomi will not shy away.\"However, looking closely at the entire live broadcast, Lei Jun's response does not seem to have completely touched the core of some substantive product and service issues that car owners and the public are concerned about.Question 1: What is the progress of the lawsuit caused by the suspected false propaganda of carbon fiber hood?Behind the excitement of the live broadcast, Xiaomi Motors still faces some serious legal challenges.Among them, the consumer litigation case caused by the dispute over the optional carbon fiber dual air duct front hatch function of Xiaomi SU7 Ultra is one of the key unresolved issues.Some car owners pointed out that they spent 42,000 yuan to install the hood because they believed the official description of a completely replica prototype car with aerodynamic functions. However, after picking up the car, the owner found that there was a big gap between its actual effect and the publicity, and believed that Xiaomi Automobile was suspected of false publicity.Regarding this matter, although Xiaomi Motors apologized and provided a plan to replace the hood or compensate points, it failed to satisfy all car owners, resulting in multiple lawsuits.<img src=\"https://fid-75186.picgzc.qpic.cn/20260106172326613d152pkdcdckwunw\"/>According to public information, relevant lawsuits have been tried in courts in Jiangsu, Nanjing and other places.Among them, Jiangsu Xiaomi Jingming Technology Co., Ltd. (the main body of Xiaomi car sales), as the defendant, believes that the main body of Xiaomi car propaganda is in Beijing headquarters, and the \"place of infringement\" is in Daxing District, Beijing, rather than in Jiangsu Xiaomi Delivery Center where the owner signed the car purchase contract.Therefore, Xiaomi believes that the Huqiu District People's Court of Suzhou does not have jurisdiction, and Xiaomi claims that the case should be transferred to the Daxing District People's Court of Beijing. In this regard, Huqiu District People's Court of Suzhou rejected Xiaomi's appeal, but Xiaomi refused to accept it and appealed the case to Suzhou Intermediate People's Court of Jiangsu Province again.At the end of October 2025, the Suzhou Intermediate People's Court rejected Xiaomi's jurisdictional objection to the appeal and upheld the original ruling.In fact, the core of this case lies in whether the publicity content misleads consumers to buy cars and whether the product functions are consistent with the publicity. The final judgment of the court may have a direct impact on the brand credibility of Xiaomi Motors.In this live broadcast to the general public, Lei Jun did not give a positive explanation of the progress of the case and the core demands of consumers.The public expects Xiaomi Motors to make a more sincere response, including positively acknowledging the gap between publicity and reality, announcing the principles of litigation response, upgrading the practical compensation plan, and rectifying the publicity review process from the mechanism.Question 2: How to implement the specific standards for marketing speech rectification?Xiaomi SU7's \"breaking 100 in 1.98 seconds\" was pulled out with small print annotations \"excluding starting time\" and \"2200MPa Xiaomi super-strong steel\", and the \"project name\" written in small print caused widespread doubts...In the live broadcast, Lei Jun reflected on the \"big-print marketing, small-print exemption\" that has been fermented for several months, admitting that Xiaomi Automobile's previous relevant practices have ignored user feelings, and announced that it will immediately make comprehensive rectification, and change the small-print annotations in all product promotions to eye-catching big character display.This statement faces many previous controversies caused by small print annotations in Xiaomi Motors' publicity.<img src=\"https://fid-75186.picgzc.qpic.cn/20260106172341970d152g3g2ka5bwtj\"/>Commitment to rectification is a positive signal, but the public is more concerned about whether clear and transparent implementation standards can be established and persevered in the follow-up.What information is the key content that must be marked conspicuously? What kind of audit mechanism and font specification will be established within the enterprise?? What schedule will be followed for the update of materials in online and offline promotional channels??? The answer and implementation of these specific questions is the core of testing the sincerity of commitment and rebuilding the honest marketing environment.Question 3: When will the crisis of confidence caused by quality problems be solved?In addition to eye-catching marketing controversies, some specific product quality control issues also plague some Xiaomi car owners.On the third-party car quality complaint platform Chezhi.com, you can see many complaints about the cracking of the rear taillights of Xiaomi SU7 vehicles. For example, some car owners said that the Xiaomi SU7 Pro version, which he purchased only four months ago, had a large number of cracks in many places in the rear taillights.After in-store inspection, the cracking caused by external force collision, body film and other reasons was excluded, and it was suggested that the taillights might be cracked due to the use of strong acid and alkali substances in the headlights.The owner of the car did not approve of this, believing that it reflected the lack of durability of the taillight material and the after-sales buck-passing responsibility.<img src=\"https://fid-75186.picgzc.qpic.cn/20260106172403609d152cqvxyctweh0\"/>Another complaint also reflected a similar situation. The owner said that the left rear taillight of the vehicle was cracked inside, and after-sales said it was caused by the corrosion of the car wash liquid.These complaints collectively point to the quality control stability and after-sales service identification standards of specific parts of Xiaomi cars.In addition, a<a href=\"https://laohu8.com/S/1MZ.SI\">Nanchang</a>When consumers picked up the car not long ago, they found that the trunk could not be opened normally whether they used voice control, pressed physical buttons, or got into the trunk and tried to pull the emergency handle.After the staff connected the instrument to the car computer to scan, they came to the conclusion that \"there is nothing wrong with the software\".For car owners, users should not pay for the mistakes of enterprises. A light \"no problem\" just wants to cover up all defects and perfunctory all demands? A truly no problem car will never let consumers verify it again and again with safety and money.Lei Jun showed the \"solid materials\" of Xiaomi YU7 in the live broadcast, but he avoided talking about many problems reported by consumers during use, and his expression tendency is self-evident.Question 4: Why does the phenomenon of paying the final payment without picking up the car still exist?Xiaomi's sales policy, especially the terms related to final payment, has also caused widespread controversy.In August 2025, a number of prospective car owners reported on social platforms that when the vehicle has not yet rolled off the assembly line and the delivery cycle may be as long as dozens of weeks, they were notified by Xiaomi Automobile that they need to pay the full balance within seven days, otherwise the order will be cancelled, the deposit will not be refunded.This is contrary to the common practice of payment after vehicle inspection or payment after vehicle arrival in the store in the industry, and is also considered to be inconsistent with Xiaomi Automobile's early commitment to support payment after vehicle inspection.<img src=\"https://fid-75186.picgzc.qpic.cn/20260106172407591d152tz5f75zmhi0\"/>It is understood that after some car owners paid, the delivery time of the vehicle was greatly delayed. Xiaomi car salesperson explained, \"It is only for users who have proposed delayed delivery, or assessed that there is a higher risk of picking up the car. For example, when handling financial installments, the degree of cooperation is low, or they have expressed the idea of not wanting to pick up the car.\"However, this statement still causes doubts from users. Although Lei Jun announced positive delivery data and New Year goals in this live broadcast, he did not respond to how to optimize sales policies and protect consumer rights.Question 5: Who is responsible for the accident when assisted driving is turned on?Looking back on 2025, the two high-profile traffic accidents of Xiaomi Motors highlighted the importance of responsibility for intelligent assisted driving at a heavy price.During the live broadcast, Lei Jun and his team also introduced the progress of Xiaomi's assisted driving functions, such as the end-to-end assisted driving system<a href=\"https://laohu8.com/S/XIACY\">Xiaomi</a>Optimization of HAD Plus.But at the same time, Lei Jun also emphasized that no matter how advanced assisted driving is, drivers should still keep their attention, and safe driving is very critical.With the improvement of automobile intelligence, the definition of responsibilities in the use of assisted driving systems has become the focus of common concern of the entire industry and consumers. In recent years, many car companies have launched \"smart driving insurance\" solutions in an attempt to provide consumers with more protection.<img src=\"https://fid-75186.picgzc.qpic.cn/20260106172414556d152w3gloxf36rk\"/>Although Xiaomi Motors launched a \"limited-time welfare activity\" on January 5, Xiaomi Motors users need to obtain auto insurance renewal quotations through the Xiaomi Motors APP and complete the renewal through official channels to have a chance to win \"assisted driving protection services\".It is worth mentioning that Xiaomi car users cannot directly purchase this service at this stage. Some insiders believe that this move is to conduct a small batch test of \"Xiaomi Automobile Official Smart Driving Insurance\" in advance through a \"lottery\". When will all car owners be covered, when will there be no preconditions, and when will the final version be launched? Everything is a question mark.At present, Xiaomi Motors' \"Assisted Driving Guarantee Service\" case is still in the early stages of exploration. Lei Jun has not made any discussion or commitment to the extent to which it can clarify the ownership of responsibilities, eliminate user doubts, and clarify the specific process of claims settlement.While promoting technology, clarifying the boundaries of responsibilities is also an important issue that Lei Jun needs to face.Write at the endSome people describe this live broadcast as \"the more clever the words are, the clearer the traces are\", pointing to Lei Jun's image as a \"hypocrite\". Because, all the avoided problems may become the price of the future.Lei Jun once said: \"Don't use tactical diligence to cover up strategic laziness.\" But the core concerns of the public, especially car owners who have paid their trust and money, have not dissipated by this live broadcast.The functional dispute of carbon fiber hood has entered the judicial process, the quality control doubts of cracked taillights have been accumulating in complaints, and the sales policy of paying the balance in advance has caused widespread controversy... These are not online rumors, but substantive issues involving product quality control, service fairness and legal responsibility.When Lei Jun chose to respond to some controversies, these shelved and more difficult issues were what consumers wanted to know more. If the quality of products, the safety of users, and the trust issues between enterprises and users are still blurred outside the live broadcast lens, then no matter how sincere \"response is, it will be difficult to repair the cracks that have occurred. (Photo/Text &nbsp Netcom &nbsp Wang Zhiyuan)</article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Don't be led astray by Lei Jun, these are the questions he should respond to</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nDon't be led astray by Lei Jun, these are the questions he should respond to\n</h2>\n<h4 class=\"meta\">\n\n网通社2026-01-06 17:07\n\n</h4>\n</header>\n<article>\n<html><body><article>Netcom · CommentaryAt the beginning of 2026, Lei Jun once again detonated the Internet with a live broadcast that faced the controversy.During more than four hours of live broadcast, he and engineers dismantled it on the spot<a href=\"https://laohu8.com/S/01810\">Millet</a>YU7, and with<a href=\"https://laohu8.com/S/81810\">Millet</a>Xu Jie, General Manager of Group Public Relations Department<a href=\"https://laohu8.com/S/YJ\">gather</a>Respond to hot topics such as \"Green Belt God of War\", \"Only charge once for 1,300 kilometers\" and \"instantaneous stop for 200 kilometers\".<img src=\"https://fid-75186.picgzc.qpic.cn/20260106172325695d152hr791t60zxm\"/>Previously, Lei Jun once said: \"No matter what happens, Xiaomi will not shy away.\"However, looking closely at the entire live broadcast, Lei Jun's response does not seem to have completely touched the core of some substantive product and service issues that car owners and the public are concerned about.Question 1: What is the progress of the lawsuit caused by the suspected false propaganda of carbon fiber hood?Behind the excitement of the live broadcast, Xiaomi Motors still faces some serious legal challenges.Among them, the consumer litigation case caused by the dispute over the optional carbon fiber dual air duct front hatch function of Xiaomi SU7 Ultra is one of the key unresolved issues.Some car owners pointed out that they spent 42,000 yuan to install the hood because they believed the official description of a completely replica prototype car with aerodynamic functions. However, after picking up the car, the owner found that there was a big gap between its actual effect and the publicity, and believed that Xiaomi Automobile was suspected of false publicity.Regarding this matter, although Xiaomi Motors apologized and provided a plan to replace the hood or compensate points, it failed to satisfy all car owners, resulting in multiple lawsuits.<img src=\"https://fid-75186.picgzc.qpic.cn/20260106172326613d152pkdcdckwunw\"/>According to public information, relevant lawsuits have been tried in courts in Jiangsu, Nanjing and other places.Among them, Jiangsu Xiaomi Jingming Technology Co., Ltd. (the main body of Xiaomi car sales), as the defendant, believes that the main body of Xiaomi car propaganda is in Beijing headquarters, and the \"place of infringement\" is in Daxing District, Beijing, rather than in Jiangsu Xiaomi Delivery Center where the owner signed the car purchase contract.Therefore, Xiaomi believes that the Huqiu District People's Court of Suzhou does not have jurisdiction, and Xiaomi claims that the case should be transferred to the Daxing District People's Court of Beijing. In this regard, Huqiu District People's Court of Suzhou rejected Xiaomi's appeal, but Xiaomi refused to accept it and appealed the case to Suzhou Intermediate People's Court of Jiangsu Province again.At the end of October 2025, the Suzhou Intermediate People's Court rejected Xiaomi's jurisdictional objection to the appeal and upheld the original ruling.In fact, the core of this case lies in whether the publicity content misleads consumers to buy cars and whether the product functions are consistent with the publicity. The final judgment of the court may have a direct impact on the brand credibility of Xiaomi Motors.In this live broadcast to the general public, Lei Jun did not give a positive explanation of the progress of the case and the core demands of consumers.The public expects Xiaomi Motors to make a more sincere response, including positively acknowledging the gap between publicity and reality, announcing the principles of litigation response, upgrading the practical compensation plan, and rectifying the publicity review process from the mechanism.Question 2: How to implement the specific standards for marketing speech rectification?Xiaomi SU7's \"breaking 100 in 1.98 seconds\" was pulled out with small print annotations \"excluding starting time\" and \"2200MPa Xiaomi super-strong steel\", and the \"project name\" written in small print caused widespread doubts...In the live broadcast, Lei Jun reflected on the \"big-print marketing, small-print exemption\" that has been fermented for several months, admitting that Xiaomi Automobile's previous relevant practices have ignored user feelings, and announced that it will immediately make comprehensive rectification, and change the small-print annotations in all product promotions to eye-catching big character display.This statement faces many previous controversies caused by small print annotations in Xiaomi Motors' publicity.<img src=\"https://fid-75186.picgzc.qpic.cn/20260106172341970d152g3g2ka5bwtj\"/>Commitment to rectification is a positive signal, but the public is more concerned about whether clear and transparent implementation standards can be established and persevered in the follow-up.What information is the key content that must be marked conspicuously? What kind of audit mechanism and font specification will be established within the enterprise?? What schedule will be followed for the update of materials in online and offline promotional channels??? The answer and implementation of these specific questions is the core of testing the sincerity of commitment and rebuilding the honest marketing environment.Question 3: When will the crisis of confidence caused by quality problems be solved?In addition to eye-catching marketing controversies, some specific product quality control issues also plague some Xiaomi car owners.On the third-party car quality complaint platform Chezhi.com, you can see many complaints about the cracking of the rear taillights of Xiaomi SU7 vehicles. For example, some car owners said that the Xiaomi SU7 Pro version, which he purchased only four months ago, had a large number of cracks in many places in the rear taillights.After in-store inspection, the cracking caused by external force collision, body film and other reasons was excluded, and it was suggested that the taillights might be cracked due to the use of strong acid and alkali substances in the headlights.The owner of the car did not approve of this, believing that it reflected the lack of durability of the taillight material and the after-sales buck-passing responsibility.<img src=\"https://fid-75186.picgzc.qpic.cn/20260106172403609d152cqvxyctweh0\"/>Another complaint also reflected a similar situation. The owner said that the left rear taillight of the vehicle was cracked inside, and after-sales said it was caused by the corrosion of the car wash liquid.These complaints collectively point to the quality control stability and after-sales service identification standards of specific parts of Xiaomi cars.In addition, a<a href=\"https://laohu8.com/S/1MZ.SI\">Nanchang</a>When consumers picked up the car not long ago, they found that the trunk could not be opened normally whether they used voice control, pressed physical buttons, or got into the trunk and tried to pull the emergency handle.After the staff connected the instrument to the car computer to scan, they came to the conclusion that \"there is nothing wrong with the software\".For car owners, users should not pay for the mistakes of enterprises. A light \"no problem\" just wants to cover up all defects and perfunctory all demands? A truly no problem car will never let consumers verify it again and again with safety and money.Lei Jun showed the \"solid materials\" of Xiaomi YU7 in the live broadcast, but he avoided talking about many problems reported by consumers during use, and his expression tendency is self-evident.Question 4: Why does the phenomenon of paying the final payment without picking up the car still exist?Xiaomi's sales policy, especially the terms related to final payment, has also caused widespread controversy.In August 2025, a number of prospective car owners reported on social platforms that when the vehicle has not yet rolled off the assembly line and the delivery cycle may be as long as dozens of weeks, they were notified by Xiaomi Automobile that they need to pay the full balance within seven days, otherwise the order will be cancelled, the deposit will not be refunded.This is contrary to the common practice of payment after vehicle inspection or payment after vehicle arrival in the store in the industry, and is also considered to be inconsistent with Xiaomi Automobile's early commitment to support payment after vehicle inspection.<img src=\"https://fid-75186.picgzc.qpic.cn/20260106172407591d152tz5f75zmhi0\"/>It is understood that after some car owners paid, the delivery time of the vehicle was greatly delayed. Xiaomi car salesperson explained, \"It is only for users who have proposed delayed delivery, or assessed that there is a higher risk of picking up the car. For example, when handling financial installments, the degree of cooperation is low, or they have expressed the idea of not wanting to pick up the car.\"However, this statement still causes doubts from users. Although Lei Jun announced positive delivery data and New Year goals in this live broadcast, he did not respond to how to optimize sales policies and protect consumer rights.Question 5: Who is responsible for the accident when assisted driving is turned on?Looking back on 2025, the two high-profile traffic accidents of Xiaomi Motors highlighted the importance of responsibility for intelligent assisted driving at a heavy price.During the live broadcast, Lei Jun and his team also introduced the progress of Xiaomi's assisted driving functions, such as the end-to-end assisted driving system<a href=\"https://laohu8.com/S/XIACY\">Xiaomi</a>Optimization of HAD Plus.But at the same time, Lei Jun also emphasized that no matter how advanced assisted driving is, drivers should still keep their attention, and safe driving is very critical.With the improvement of automobile intelligence, the definition of responsibilities in the use of assisted driving systems has become the focus of common concern of the entire industry and consumers. In recent years, many car companies have launched \"smart driving insurance\" solutions in an attempt to provide consumers with more protection.<img src=\"https://fid-75186.picgzc.qpic.cn/20260106172414556d152w3gloxf36rk\"/>Although Xiaomi Motors launched a \"limited-time welfare activity\" on January 5, Xiaomi Motors users need to obtain auto insurance renewal quotations through the Xiaomi Motors APP and complete the renewal through official channels to have a chance to win \"assisted driving protection services\".It is worth mentioning that Xiaomi car users cannot directly purchase this service at this stage. Some insiders believe that this move is to conduct a small batch test of \"Xiaomi Automobile Official Smart Driving Insurance\" in advance through a \"lottery\". When will all car owners be covered, when will there be no preconditions, and when will the final version be launched? Everything is a question mark.At present, Xiaomi Motors' \"Assisted Driving Guarantee Service\" case is still in the early stages of exploration. Lei Jun has not made any discussion or commitment to the extent to which it can clarify the ownership of responsibilities, eliminate user doubts, and clarify the specific process of claims settlement.While promoting technology, clarifying the boundaries of responsibilities is also an important issue that Lei Jun needs to face.Write at the endSome people describe this live broadcast as \"the more clever the words are, the clearer the traces are\", pointing to Lei Jun's image as a \"hypocrite\". Because, all the avoided problems may become the price of the future.Lei Jun once said: \"Don't use tactical diligence to cover up strategic laziness.\" But the core concerns of the public, especially car owners who have paid their trust and money, have not dissipated by this live broadcast.The functional dispute of carbon fiber hood has entered the judicial process, the quality control doubts of cracked taillights have been accumulating in complaints, and the sales policy of paying the balance in advance has caused widespread controversy... These are not online rumors, but substantive issues involving product quality control, service fairness and legal responsibility.When Lei Jun chose to respond to some controversies, these shelved and more difficult issues were what consumers wanted to know more. If the quality of products, the safety of users, and the trust issues between enterprises and users are still blurred outside the live broadcast lens, then no matter how sincere \"response is, it will be difficult to repair the cracks that have occurred. (Photo/Text &nbsp Netcom &nbsp Wang Zhiyuan)</article></body></html>\n<div class=\"bt-text\">\n\n\n source：<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260106172440a4a2c3fb&s=b\">网通社</a>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"81810":"小米集团-WR","LU0345775950.USD":"NINETY ONE GSF ASIAN EQUITY \"A\" (USD) ACC","LU2399975544.HKD":"ALLIANZ ALL CHINA EQUITY \"AT\" (HKD) ACC","LU1323998911.USD":"BGF ASIAN MULTI-ASSET INCOME \"A\" (USD) ACC","LU0164872284.USD":"HSBC GIF GLOBAL EMERGING MARKETS EQUITY \"A\" (USD) ACC","LU0531970944.HKD":"HSBC GIF BRIC EQUITY \"AC\" (HKD) ACC","LU0823426480.USD":"法巴中国股票经典Dis","LU0348827113.USD":"ALLIANZ RCM CHINA \"AT\" ACC","LU0164880469.USD":"HSBC GIF HONG KONG EQUITY \"AC\" ACC","BK1607":"新IT概念","LU0143863198.USD":"CT (LUX) I GLOBAL EMERGING MARKET EQUITIES\"AU\" (USD) ACC","LU1880383366.USD":"东方汇理中国股票基金 A2 (C)","LU0054450605.USD":"HSBC GIF GLOBAL EMERGING MARKTS EQ 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Ultra选装的碳纤维双风道前舱盖功能争议引发的消费者诉讼案件，就是悬而未决的关键问题之一。部分车主指出，他们花费4.2万元选装该机盖，是相信了官方宣传的完全复刻原型车、具备空气动力学功能等描述。但车主提车后发现其实际效果与宣传存在较大差距，认为小米汽车涉嫌虚假宣传。对于此事，小米汽车虽曾致歉并提供更换机盖或补偿积分的方案，但未能让所有车主满意，导致多起诉讼。根据公开信息，相关诉讼已在江苏、南京等地法院展开审理。其中，作为被告的江苏小米景明科技有限公司（小米汽车销售主体）认为小米汽车宣传主体在北京总部，“侵权行为实施地”在北京市大兴区，而并不是在车主签订购车合同的江苏小米交付中心。因此，小米方面认为苏州市虎丘区人民法院不具备管辖权，小米方面主张本案应该移送至北京市大兴区人民法院管辖。对此，苏州市虎丘区人民法院驳回了小米方面的诉求，但小米方面不服，再次将此案上诉至江苏省苏州市中级人民法院。2025年10月底，苏州市中级人民法院驳回了小米方面上诉的管辖权异议，维持原裁定。事实上，这一案件的核心在于，宣传内容是否构成误导消费者购车、产品功能是否与宣传一致。而法院的最终判决，可能对小米汽车的品牌公信力产生直接影响。在本次面向广大公众的直播中，雷军并未对此案进展及消费者的核心诉求给出正面说明。公众期待小米汽车能作出更具诚意的回应，包括正面承认宣传与实际的差距、公布诉讼应对原则、升级切实补偿方案，并从机制上整改宣传审核流程。问题2：营销话术整改的具体标准如何落实？小米SU7“1.98秒破百”被扒出小字注解“不含起步时间”、“2200MPa小米超强钢”，小字写着“项目名称”引发广泛质疑……雷军在直播中针对发酵数月的“大字营销，小字免责”进行了反思，承认小米汽车此前相关做法忽略了用户感受，并宣布将立即全面整改，把所有产品宣传中的小字注释改为醒目大字展示。这一表态直面了此前小米汽车在宣传中因小字注释引发的多次争议。承诺整改是一个积极的信号，但公众更关切的是后续能否建立明确、透明的执行标准并持之以恒。究竟哪些信息属于必须醒目标注的关键内容？企业内部将建立怎样的审核机制与字体规范？？线上、线下各宣传渠道的物料更新又将遵循何种时间表？？？这些具体问题的解答与落实，才是检验承诺诚意、重建诚信营销环境的核心所在。问题3：质量问题引发的信任危机何时解？除了引人注目的营销争议，一些具体的产品品控问题也困扰着部分小米车主。在第三方汽车质量投诉平台车质网上，可以看到多起关于小米SU7车辆后尾灯开裂的投诉。例如，有车主称，其购买仅四个月的小米SU7 Pro版，后贯穿尾灯多处出现大量裂痕。店内检查后排除了外力碰撞、车身贴膜等原因导致开裂的情况，提出可能是车灯使用了强酸碱物质导致尾灯开裂。车主对此不予认可，认为这反映了尾灯材质耐久性不足，且售后推诿责任。另一则投诉也反映了类似情况，车主表示车辆左后尾灯内部开裂，售后则称是洗车液腐蚀所致。这些投诉共同指向了小米汽车特定零部件的品控稳定性和售后服务的认定标准。另外，一位南昌的消费者前不久提车时发现，无论是用语音控制、按物理按键，还是钻到后备箱里尝试拉动应急拉手，后备箱都无法正常开启。工作人员用仪器连上汽车电脑扫描后，得出的结论却是“软件没有任何问题”。对于车主而言，用户不应该为企业的错误埋单。一句轻飘飘的“没有问题”，就想掩盖所有缺陷、敷衍所有诉求？一辆真正的没问题的车，绝不会让消费者用安全和金钱来反复验证。雷军在直播中展示了小米YU7的“扎实用料”，面对消费者在使用中反馈的诸多问题却避而不谈，其表述倾向性不言而喻。问题4：未提车就交尾款的现象为何依然存在？小米汽车的销售政策，特别是有关尾款支付的条款，也曾引发广泛争议。2025年8月，多位准车主在社交平台反映，在车辆尚未下线、交付周期可能长达数十周的情况下，被小米汽车通知需在七日内付清全部尾款，否则订单将被取消，定金不予退还。这与行业内普遍采用的验车后付款或车辆到店后付款的惯例相悖，也被认为与小米汽车早期承诺的支持验车后付尾款不一致。据了解，有车主在付款后，车辆交付时间被大幅延后。小米汽车销售人员解释，“只是针对提出过延迟交付，或评估有较高提车风险的用户。比如办理金融分期时配合度较低，或表达过有不想提车想法的。”然而，这一说法依然引发了用户的质疑。尽管本次直播中，雷军公布了积极的交付数据和新年目标，但对于如何优化销售政策、保障消费者权益，并未进行回应。问题5：开启辅助驾驶出事故责任归谁？回顾2025年，小米汽车发生的两起备受关注的交通事故，以沉重的代价凸显了智能辅助驾驶责任归属的重要性。直播中，雷军及团队也介绍了小米汽车的辅助驾驶功能进展，例如端到端辅助驾驶系统Xiaomi HAD增强版的优化。但同时，雷军也强调，无论辅助驾驶多么先进，驾驶员仍要保持注意力，安全驾驶非常关键。随着汽车智能化程度提升，辅助驾驶系统使用中的责任界定，已成为整个行业和消费者共同关心的焦点。近年来，已有多家车企推出“智驾险”方案，试图为消费者提供更多保障。尽管小米汽车在1月5日推出了“限时福利活动”，但小米汽车用户需要通过小米汽车APP获取车险续保报价并在官方渠道完成续保，才有机会赢取“辅助驾驶保障服务”。值得一提的是，小米汽车用户现阶段还无法直接购买该服务。有业内人士认为，此举是通过“抽奖”的方式，提前对“小米汽车官方智驾险”进行小批量测试。何时才能覆盖所有车主、何时才能没有前置条件、最终版何时才能上线，一切都是问号。目前，小米汽车的“辅助驾驶保障服务”案仍处于探索初期，它能在多大程度上厘清责任归属、消除用户疑虑、明确理赔的具体流程，雷军并未有作出探讨和承诺。在推广技术的同时，明确责任边界，也是雷军需要面对的重要课题。写在最后有人用“欲盖弥彰，其词愈巧，其迹愈明”来形容这次直播，直指雷军“伪君子”的形象。因为，所有回避的问题，都或将变成未来的代价。雷军曾说：“不要用战术上的勤奋，掩盖战略上的懒惰。”但公众，尤其是已经支付了信任与金钱的车主，他们的核心关切并未因这场直播而消散。碳纤维机盖的功能争议已进入司法程序，尾灯开裂的品控疑虑在投诉中不断累积，提前付清尾款的销售政策引发广泛争议……这些不是网络流言，而是涉及产品品控、服务公平与法律责任的实质性议题。当雷军选择回应部分争议时，这些被搁置、更为棘手的问题，反而是消费者更想知道的。如果产品的质量、用户的安全、企业与用户之间的信任问题依然在直播镜头外模糊不清，那么再“真诚”的回应也难以修复已经产生的裂痕。（图/文&nbsp网通社&nbsp王志远）","news_type":1,"symbols_score_info":{"81810":0.6,"MIUmain":0.6,"XIACY":1.91,"01810":1.91,"HXXD.SI":0.6}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":0,"commentSize":1,"repostSize":1,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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