Zillow CEO Says AI Is Cutting Real Estate Transaction Friction

Reuters04:22

<a href="https://laohu8.com/S/Z">Zillow</a> CEO Says AI Is Cutting Real Estate Transaction Friction

Zillow CEO Jeremy Wacksman told The Wall Street Journal’s "Bold Names" podcast that AI is helping reduce friction in real estate by streamlining communication and cutting back-office work for agents. He highlighted generative AI tools such as smart messages in Follow Up Boss to speed agent responses and improve organization, and said Zillow’s broader goal is a “housing super app” that unifies search, agent connections, financing via Zillow Home Loans, and transaction management in one digital experience.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Zillow Group Inc. published the original content used to generate this news brief on March 04, 2026, and is solely responsible for the information contained therein.

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