Roku launches Howdy subscription on Prime Video for USD 3 per month in the US

Reuters03-24 21:02

Roku made its ad-free Howdy subscription available as a Prime Video Channels add-on in the U.S., expanding the service beyond the Roku platform.
Pricing for the Howdy add-on on Prime Video was set at USD 2.99 per month.
Gil Fuchsberg, Roku’s President of Subscriptions, Partnerships and Corporate Development, and Ryan Pirozzi, Head of Prime Video Channels, U.S., commented on the launch.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Roku Inc. published the original content used to generate this news brief on March 24, 2026, and is solely responsible for the information contained therein.

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