I was reminded about the food industry, specifically fast food companies like $McDonald's(MCD)$ and $Chipotle Mexican Grill(CMG)$ , where they took out their covid lockdown "losses" on consumers by jacking prices up.
Consumers realised that there is no longer good value to be had, which is the market these businesses built their fundamentals on.
Then it was recently revealed that Chipotle's ceo said that the company could keep raising prices and customers would not mind.
I might have remembered wrongly, but I recall seeing an article where a fast food chain had to commit to re-training a large proportion of its branches to serve correct portion sizes (they were serving lesser).

The fast food industry is waiting for the emergence of ambitious competition that optimise operations (expand logically, train properly, etc.) and stick to the fundamentals (decent food with good value proposition)...
Saying that, I suspect it would be a China chain, if they had enough vision.