The 2026 World Cup kicks off — the biggest ever. 48 teams, 104 matches, co-hosted by the U.S., Canada and Mexico, running June 11 to July 19. It's also shaping up as one of the largest sports-betting events in history, with global wagers projected near $50 billion.
Let's be honest: people who trade stocks usually love a flutter too. Buying a stock is a bet on fundamentals; backing a World Cup team is a bet on form and heart. Underneath, it's the same game — probability, odds, and emotion.
First, the bad news for the home crowd. No Southeast Asian team made it this time. Indonesia got the closest it ever has in qualifying and still came up short, and Thailand, Vietnam, Malaysia, the Philippines and Singapore never got near. Asia's flag is carried by 9 AFC teams instead: Japan, South Korea, Iran, Iraq, Saudi Arabia, Qatar, Australia, plus first-timers Jordan and Uzbekistan. So for most of us, this one's about picking a side on vibes, not passports.
So who's actually winning this thing?
Goldman Sachs models show Spain the favorite at around 26%, with France close behind near 19%, then Argentina around 14% and Brazil about 8%. The usual storylines are all back:
- Brazil — the attack, always the attack
- Argentina — defending champs, can they go back-to-back?
- France — maybe the deepest squad on paper
- Spain — quietly the bookies' top pick
- England — forever fighting the "tournament curse" (the models give them about 5%)
And the names that cash in no matter who wins
You don't have to guess the champion to spot who profits from the noise. Sportsbooks like $DraftKings Inc.(DKNG)$ and $Flutter Entertainment PLC(FLUT)$ live for exactly this — a global event landing in a normally quiet June and July, with traffic pouring in. Whether they keep the windfall is a separate fight (prediction markets like Polymarket are crashing the party and eating into margins), but the eyeballs are guaranteed.
Your turn — drop your picks
Which team are you betting to lift the trophy?
Would you ride the betting stocks ($DKNG, $FLUT) alongside it, or just enjoy the football?
And since the big games land in U.S. hours, are you setting a 3am alarm?
Drop your team in the comments to win tiger coins!
Comments
When it comes to betting the winners, 2 companies will benefit: $Flutter Entertainment PLC(FLUT)$ & $DraftKings Inc.(DKNG)$ .
Flutter has the edge over Draft Kings as Flutter is a global empire. They own FanFuel in the US, PaddyPower & Skybet in the UK & Sportsbet in Australia. This means that Flutter is insulated from any single country's regulatory shift.
DraftKings is a North American pure play. If US sports betting growth slows down, it will feel the pain.
May Team France Win!🇫🇷🇫🇷😍😍
@Tiger_SG @Tiger_comments @TigerStars
On the investing side, I like betting stocks such as DraftKings and Flutter during major events like the World Cup. They don't need to predict the winner — they just benefit from all the excitement and betting activity.
As for the games, I won't be watching every match at 3am, but if Brazil makes a deep run, I'll definitely be setting a few alarms! 🇧🇷⚽
@TigerStars @Tiger_comments @TigerClub @Tiger_SG
I do not believe in buying betting stocks as I personally dislike betting and the risk of gambling. I would just enjoy watching the game.
Definitely not setting a 3am alarm just to watch the game. Sleep is important to me and my job does requires high alertness. No point watching football and risk making mistakes at work. @Fenger1188 @SR050321 @DiAngel @LuckyPiggie @Universe宇宙 @Kaixiang @HelenJanet @Success88 @Wayneqq @SPOT_ON come join