👟 Stock to Watch Today: Nike $Nike(NKE)$
Nike is interesting right now because the market is starting to price in a turnaround story rather than just another earnings beat.
The company reports fiscal Q1 results on October 1 after the close. Expectations are fairly cautious, with analysts looking for roughly a 10% YoY EPS decline and 3% revenue decline. 
What I’m watching:
• China sales — has the weakness stabilised?
• North America — signs of improving demand would matter.
• Gross margins — inventory and promotions have been a major issue.
• New product momentum — can Nike regain some of its edge?
• 2027 guidance — probably more important than the quarter itself.
The interesting part is that expectations are already subdued. If management can show that the reset is actually working, the reaction could be more about future recovery than current earnings.
Not a buy/sell call — just one I’d have on the watchlist this week.
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