$蜜雪集团(02097)$ Mixue Group’s latest coverage highlights a business model that is scaling more rapidly — and more efficiently — than most beverage peers. The company now operates 53,000+ stores worldwide, including nearly 4,800 overseas, making it the world’s largest freshly-made beverage chain. Its core advantage comes from an integrated cost structure: End-to-end supply chain with self-produced ingredients Highly standardized operations A widely recognized brand IP (“Snow King”) Extremely low marketing spending relative to industry norms Deferred demand in lower-tier Chinese cities and accelerating growth in Southeast Asia provide meaningful visibility for store expansion. Mixue already holds 19.5% market share in Southeast Asia and is exte
Changes in Hong Kong tea stocks
On October 10, Hong Kong tea stocks were active, and stocks such as Guming and Naixue's tea rose significantly. Nayuki's tea rose nearly 9%, and the turnover of the first store in the United States was nearly 87,000 US dollars in the three days after its opening.