At 1:00 a.m. Singapore time on September 10, Apple is expected to unveil the iPhone 18 Pro lineup, its long-awaited foldable iPhone, and new AI features. It will also be John Ternus’ first major product launch since taking over as CEO. $Apple(AAPL)$ For Apple investors, the big question is not only what Apple will announce.It is what happens to the stock after the event. Will AAPL keep climbing, or will we see another classic Sell the News move? What usually happens to AAPL after an Apple Event? History shows a pretty familiar pattern:AAPL often rises into the event, then struggles on launch day. KeyBanc data shows that over the past five years, Apple shares have fallen by an average of about 0.72% on iPhone launch day, and by around 1.22% over th
Apple September Event: Apple Launches into Foldable Market as iPhone Duo Sales Begin
Shipping windows for Apple Inc.'s first foldable handset, the iPhone Duo, stretched all the way to January within minutes of the company kicking off preorders on Friday, a sign that heavy demand combined with severely limited supply will make the $1,999 device hard to obtain on its Oct. 23 launch date or anytime soon after.