Recently, $Qifu Technology(QFIN)$ unveiled its 2024 financial report. As a top-tier internet lending assistance platform, its performance shifts and business trajectory always spark industry reflection. In 2024, the company saw revenue and net profit climb by 5.38% and 46.32% year-over-year, respectively. However, loan origination and outstanding loan balances fell by 5.68% and 12.78%, respectively. By the end of 2024, Qifu Technology’s outstanding loan balance stood at 137 billion yuan. At their core, internet lending assistance platforms link traffic on one side with funding partners—like banks and consumer finance companies—on the other to issue loans to customers. What’s worth noting is that, af