On September 11, Apple rose 3.01% in regular trading, trading at $325.34/share, with turnover of $13.939 billion. The rally was driven by the official unveiling of Apple's first foldable smartphone, iPhone Duo, at its fall event, combined with broadly positive Wall Street reactions.
Apple launched the iPhone Duo at a starting price of $1,999, alongside the iPhone 18 Pro series priced from $1,199. New CEO John Ternus positioned the Duo as the most disruptive iPhone since the original. The event also served as a major showcase for Apple's AI capabilities, with a suite of new Apple Intelligence features integrated across devices.
At least seven institutions updated their views following the launch. Morgan Stanley maintained its Overweight rating and $360 target, forecasting the Duo will sell out quickly. Melius kept its Buy rating and $370 target with the most bullish sales projections. Goldman Sachs called the Duo pricing \"affordable,\" maintaining its 14-35 million unit shipment forecast. BofA trimmed its target to $370 from $380 but kept its Buy rating, noting lower-than-expected pricing could boost volumes. Jefferies was the lone bear, reiterating its Underperform rating at $263.66.
(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)
