Tesla's Brand Value Drops $23 Billion In Two Years Despite Stock Skyrocketing 244%, Report Reveals

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Tesla's Brand Value Drops $23 Billion In Two Years Despite Stock Skyrocketing 244%, Report Reveals

Benzinga01-28

According to a recent study by Brand Finance, Tesla's brand value has taken a significant hit over the past two years, shedding a whopping $23 billion. The brand worth of the EV powerhouse has ...

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ARTOTLE
·01-28
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The brand worth of the EV powerhouse has ...</p>\n\n<a href=\"https://finance.yahoo.com/news/teslas-brand-value-drops-23-151521417.html\">Source Link</a>\n\n</div>\n","source":"yahoofinance","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Tesla's Brand Value Drops $23 Billion In Two Years Despite Stock Skyrocketing 244%, Report Reveals</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nTesla's Brand Value Drops $23 Billion In Two Years Despite Stock Skyrocketing 244%, Report Reveals\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-01-28 23:15 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://finance.yahoo.com/news/teslas-brand-value-drops-23-151521417.html><strong>Benzinga</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>According to a recent study by Brand Finance, Tesla's brand value has taken a significant hit over the past two years, shedding a whopping $23 billion. The brand worth of the EV powerhouse has ...</p>\n\n<a href=\"https://finance.yahoo.com/news/teslas-brand-value-drops-23-151521417.html\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1244550577.SGD","symbol_name":"FTIF - Franklin Global Multi-Asset Income A (Mdis) SGD-H1","start_time":0,"source_url":"https://finance.yahoo.com/news/teslas-brand-value-drops-23-151521417.html","article_id":"2506517594","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2506517594","pubTimestamp":1738077321,"columns":[],"sourceInfo":{"source_id":"yahoofinance","name":"雅虎金融"},"weMediaInfo":null,"summary":"According to a recent study by Brand Finance, Tesla's brand value has taken a significant hit over the past two years, shedding a whopping $23 billion. 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The brand worth of the EV powerhouse has decreased from $66.2 billion at the beginning of 2023 to $43 billion now, a 35% decrease in just two years.\nWhat makes this even more surprising is that Tesla's stock price has gone up by 244% in the same time. While investors seem confident, regular customers, especially in Europe and Asia, are not as excited about the brand.\nDon't Miss:\n\nThis 12,000 RPM Spinning Battery With Over $100 Million In LOIs Could Be The Missing Link For Green Energy — Here’s Why Early Investors Are Flocking To Invest Before Funding Closes\nBuilt on the trusted network of Fortune 500 companies, this blockchain company partners with Salesforce to uproot lengthy and expensive B2B transactions, and you can invest with just $100.\n\nWhat's Behind the Decline?\nBrand Finance asked about 175,000 people worldwide what they thought about companies, including around 16,000 who shared their opinions on Tesla. The research and consulting firm says the brand's decline is caused by a few big issues, like Tesla's older vehicle lineup and the controversial actions of its CEO, Elon Musk. The findings revealed a noticeable shift in consumer perception, with Tesla struggling to maintain its appeal in some of its biggest markets.\nIn Europe, Tesla's consideration score – a measure of whether people would consider buying from the brand – dropped from 21% to 16% over the past year. According to CNBC, rivals like BYD and Mercedes have surpassed Tesla in important customer metrics outside the U.S., indicating heightened rivalry in the electric vehicle market.\nTrending: ‘Scrolling To UBI' — Deloitte's #1 fastest-growing software company allows users to earn money on their phones. You can invest today for just $0.26/share with a $1000 minimum.\nLoyalty Still Strong, But Recommendation Wanes\nMost current Tesla owners are expected to remain loyal to the brand despite these difficulties, as seen by the company’s high 90% loyalty rating in the US. However, its recommendation score has dropped, plummeting from 8.2 out of 10 to just 4.3. This indicates that fewer people are likely to speak positively about the brand to others.\nElon Musk's Role\nElon Musk's actions and comments are shaping people’s perceptions of Tesla. Brand Finance CEO David Haigh says, \"There are people who think he's wonderful, but many that don't.\" Tesla’s \"pulling power is weakening.\"\nSee Also: The Biggest Disruption To IP Since Disney — Get in now as they monetize a $2 Trillion market by building content around the most profitable Character IP in history and combining it with the Patented Technology IP of the future.\nMusk's controversial comments and actions have drawn admiration and criticism, with some consumers reportedly shying away from Tesla due to his influence. This \"Musk effect\" highlights the tight association between the Tesla brand and its outspoken leader.\nA Warning for the Future\nBrand Finance warns that Tesla's ability to command premium prices and maintain strong sales could be at risk if the company doesn't address these issues. \"Unless Tesla can come up with a whole range of new products that will really excite consumers and unless they can mitigate some of the antagonism caused by their leader, they will be seen as past their peak,\" Haigh said.\nRead Next:\n\nAccording to Juniper Research, the total value of B2B cross-border payments stored on the blockchain is projected to exceed $4.4 trillion — Join the first company to bring blockchain payments to Salesforce early with just $100.\nDeloitte's fastest-growing software company partners with Amazon, Walmart & Target – Many are rushing to grab 4,000 of its pre-IPO shares for just $0.26/share!\n\nUp Next: Transform your trading with Benzinga Edge's one-of-a-kind market trade ideas and tools. Click now to access unique insights that can set you ahead in today's competitive market.\nGet the latest stock analysis from Benzinga?\n\nAPPLE (AAPL): Free Stock Analysis Report\nTESLA (TSLA): Free Stock Analysis Report\n\nThis article Tesla's Brand Value Drops $23 Billion In Two Years Despite Stock Skyrocketing 244%, Report Reveals originally appeared on Benzinga.com\n© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[{"id":397528957444168,"gmtCreate":1738078262365,"gmtModify":1738078267127,"author":{"id":"4109249043338710","authorId":"4109249043338710","name":"ARTOTLE","avatar":"https://community-static.tradeup.com/news/6860a85d94cbf481e7013b59d23cb50f","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"4109249043338710","authorIdStr":"4109249043338710"},"htmlText":"Sour grapes","listText":"Sour grapes","text":"Sour grapes","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/397528957444168","repostId":2506517594,"repostType":2,"repost":{"id":"2506517594","kind":"highlight","pubTimestamp":1738077321,"share":"https://ttm.financial/m/news/2506517594?lang=&edition=fundamental","pubTime":"2025-01-28 23:15","market":"us","language":"en","title":"Tesla's Brand Value Drops $23 Billion In Two Years Despite Stock Skyrocketing 244%, Report Reveals","url":"https://stock-news.laohu8.com/highlight/detail?id=2506517594","media":"Benzinga","summary":"According to a recent study by Brand Finance, Tesla's brand value has taken a significant hit over the past two years, shedding a whopping $23 billion. The brand worth of the EV powerhouse has decreased from $66.2 billion at the beginning of 2023 to $43 billion now, a 35% decrease in just two years.What makes this even more surprising is that Tesla's stock price has gone up by 244% in the same time. While investors seem confident, regular customers, especially in Europe and Asia, are not as excited about the brand.This 12,000 RPM Spinning Battery With Over $100 Million In LOIs Could Be The Missing Link For Green Energy — Here’s Why Early Investors Are Flocking To Invest Before Funding Closes. Built on the trusted network of Fortune 500 companies, this blockchain company partners with Salesforce to uproot lengthy and expensive B2B transactions, and you can invest with just $100.Musk's controversial comments and actions have drawn admiration and criticism, with some consumers reportedly ","content":"<html><body><img height=\"675\" src=\"https://s.yimg.com/uu/api/res/1.2/BQYr3L8Q23rzOIRs8Ahytg--/cT03NTthcHBpZD15dmlkZW9mZWVkczs-/https://media.zenfs.com/en/Benzinga/bb1ecd791897998af14905107e455930\" width=\"1200\"/>\n<p>According to a recent study by Brand Finance, Tesla's brand value has taken a significant hit over the past two years, shedding a whopping $23 billion. The brand worth of the EV powerhouse has decreased from $66.2 billion at the beginning of 2023 to $43 billion now, a 35% decrease in just two years.</p>\n<p>What makes this even more surprising is that Tesla's stock price has gone up by 244% in the same time. While investors seem confident, regular customers, especially in Europe and Asia, are not as excited about the brand.</p>\n<p><strong>Don't Miss:</strong></p>\n<ul>\n<li><strong>This 12,000 RPM Spinning Battery With Over $100 Million In LOIs Could Be The Missing Link For Green Energy — Here’s Why Early Investors Are Flocking To Invest Before Funding Closes</strong></li>\n<li><strong>Built on the trusted network of Fortune 500 companies, <strong>this blockchain company partners with Salesforce to uproot lengthy and expensive B2B transactions, and you can invest with just $100.</strong></strong></li>\n</ul>\n<h2>What's Behind the Decline?</h2>\n<p>Brand Finance asked about 175,000 people worldwide what they thought about companies, including around 16,000 who shared their opinions on Tesla. The research and consulting firm says the brand's decline is caused by a few big issues, like Tesla's older vehicle lineup and the controversial actions of its CEO, Elon Musk. The findings revealed a noticeable shift in consumer perception, with Tesla struggling to maintain its appeal in some of its biggest markets.</p>\n<p>In Europe, Tesla's consideration score – a measure of whether people would consider buying from the brand – dropped from 21% to 16% over the past year. According to CNBC, rivals like BYD and Mercedes have surpassed Tesla in important customer metrics outside the U.S., indicating heightened rivalry in the electric vehicle market.</p>\n<p><strong>Trending: ‘Scrolling To UBI' — Deloitte's #1 fastest-growing software company allows users to earn money on their phones. <strong>You can invest today for just $0.26/share with a $1000 minimum.</strong></strong></p>\n<h2>Loyalty Still Strong, But Recommendation Wanes</h2>\n<p>Most current Tesla owners are expected to remain loyal to the brand despite these difficulties, as seen by the company’s high 90% loyalty rating in the US. However, its recommendation score has dropped, plummeting from 8.2 out of 10 to just 4.3. This indicates that fewer people are likely to speak positively about the brand to others.</p>\n<h2>Elon Musk's Role</h2>\n<p>Elon Musk's actions and comments are shaping people’s perceptions of Tesla. Brand Finance CEO David Haigh says, \"There are people who think he's wonderful, but many that don't.\" Tesla’s \"pulling power is weakening.\"</p>\n<p><strong><em>See Also: The Biggest Disruption To IP Since Disney — <strong><em>Get in now as they monetize a $2 Trillion market by building content around the most profitable Character IP in history and combining it with the Patented Technology IP of the future.</em></strong></em></strong></p>\n<p>Musk's controversial comments and actions have drawn admiration and criticism, with some consumers reportedly shying away from Tesla due to his influence. This \"Musk effect\" highlights the tight association between the Tesla brand and its outspoken leader.</p>\n<h2>A Warning for the Future</h2>\n<p>Brand Finance warns that Tesla's ability to command premium prices and maintain strong sales could be at risk if the company doesn't address these issues. \"Unless Tesla can come up with a whole range of new products that will really excite consumers and unless they can mitigate some of the antagonism caused by their leader, they will be seen as past their peak,\" Haigh said.</p>\n<p><strong>Read Next:</strong></p>\n<ul>\n<li><strong>According to Juniper Research, the total value of B2B cross-border payments stored on the blockchain is projected to exceed $4.4 trillion — <strong>Join the first company to bring blockchain payments to Salesforce early with just $100.</strong></strong></li>\n<li><strong>Deloitte's fastest-growing software company partners with Amazon, Walmart &amp; Target – <strong>Many are rushing to grab 4,000 of its pre-IPO shares for just $0.26/share!</strong></strong></li>\n</ul>\n<p>Up Next: Transform your trading with Benzinga Edge's one-of-a-kind market trade ideas and tools. <strong>Click now to access unique insights</strong> that can set you ahead in today's competitive market.</p>\n<p>Get the latest stock analysis from Benzinga?</p>\n<ul>\n<li>APPLE (AAPL): Free Stock Analysis Report</li>\n<li>TESLA (TSLA): Free Stock Analysis Report</li>\n</ul>\n<p>This article Tesla's Brand Value Drops $23 Billion In Two Years Despite Stock Skyrocketing 244%, Report Reveals originally appeared on Benzinga.com</p>\n<p><i>© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.</i></p></body></html>","source":"yahoofinance","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Tesla's Brand Value Drops $23 Billion In Two Years Despite Stock Skyrocketing 244%, Report Reveals</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nTesla's Brand Value Drops $23 Billion In Two Years Despite Stock Skyrocketing 244%, Report Reveals\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-01-28 23:15 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://finance.yahoo.com/news/teslas-brand-value-drops-23-151521417.html><strong>Benzinga</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>According to a recent study by Brand Finance, Tesla's brand value has taken a significant hit over the past two years, shedding a whopping $23 billion. The brand worth of the EV powerhouse has ...</p>\n\n<a href=\"https://finance.yahoo.com/news/teslas-brand-value-drops-23-151521417.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"LU1244550577.SGD":"FTIF - Franklin Global Multi-Asset Income A (Mdis) SGD-H1","LU2191332357.HKD":"SCHRODER ISF SUSTAINABLE MULTI-ASSET INCOME \"A\" (HKDHDG) INC","LU2125154778.USD":"ALLSPRING GLOBAL EQUITY ENHANCED INCOME \"A\" (USD) INC","BK4553":"喜马拉雅资本持仓","LU2237443549.SGD":"Aberdeen Standard SICAV I - Global Dynamic Dividend A MIncA SGD-H","LU0882574139.USD":"富达环球消费行业基金A ACC","LU1037948541.HKD":"AB LOW VOLATILITY EQUITY PORTFOLIO \"A\" (HKD) ACC","BK4588":"碎股","IE00BBT3K403.USD":"LEGG MASON CLEARBRIDGE TACTICAL DIVIDEND INCOME \"A(USD) ACC","MACW.SI":"APPLE 3xLongSG261006","LU0784384876.USD":"Blackrock Global Multi-Asset Income A6 USD","LU1839511570.USD":"WELLS FARGO GLOBAL FACTOR ENHANCED EQUITY \"I\" (USD) ACC","HK0000306701.USD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (USD) INC","LU0061474960.USD":"天利环球焦点基金AU Acc","LU1934455863.HKD":"AB SICAV I LOW VOLATILITY TOTAL RETURN EQUITY PORT \"A\" (HKD) ACC","TSYW.SI":"TESLA 3xLongSG261006","IE0034235303.USD":"PINEBRIDGE US RESEARCH ENHANCED CORE EQUITY \"A\" (USD) ACC","IE00BKVL7J92.USD":"Legg Mason ClearBridge - US Equity Sustainability Leaders A Acc USD","SG9999014559.SGD":"United Income Focus Trust Dis SGD","LU1366333091.USD":"FIDELITY GLOBAL FOCUS \"A\" (USD) ACC","LU1551013425.SGD":"Allianz Income and Growth Cl AMg2 DIS H2-SGD","LU1261432733.SGD":"Fidelity World A-ACC-SGD","TSLA":"特斯拉","LU0738911758.USD":"Blackrock Global Equity Income A6 USD","IE00B5949003.HKD":"JANUS HENDERSON GLOBAL TECHNOLOGY AND INNOVATION \"A\" (HKD) ACC","BK4555":"新能源车","LU1720051108.HKD":"ALLIANZ GLOBAL ARTIFICIAL INTELLIGENCE \"AT\" (HKD) ACC","BK4573":"虚拟现实","LU1791710582.SGD":"Fidelity Global Demographics A-ACC-SGD (SGD/USD hedged)","LU2237443382.USD":"Aberdeen Standard SICAV I - Global Dynamic Dividend A MIncA USD","IE00B7KXQ091.USD":"Janus Henderson Balanced A Inc USD","IE00B3SWFQ91.USD":"PIMCO BALANCED INCOME AND GROWTH \"E\" (USD) INC","IE00B4YYXB79.USD":"PIMCO BALANCED INCOME AND GROWTH \"E\" (USD) ACC","HK0000306685.HKD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (HKD) INC","LU0149725797.USD":"汇丰美国股市经济规模基金","BK4532":"文艺复兴科技持仓","LU0203202063.USD":"AB SICAV I - ALL MARKET INCOME PORTFOLIO \"A2X\" (USD) ACC","LU2420271590.USD":"ALLIANZ SELECT INCOME AND GROWTH \"AT\" (USD) ACC","LU1366192091.USD":"ALLIANZ US EQUITY PLUS \"AM\" (USD) INC","LU0308772762.SGD":"Blackrock Global Allocation A2 SGD-H","LU2552382215.SGD":"WELLINGTON US BRAND POWER \"A\" (SGDHDG) ACC","LU1935042488.USD":"MANULIFE GF GLOBAL MULTI-ASSET DIVERSIFIED INCOME  \"AA\" (USD) INC","LU2756315318.SGD":"ALLIANZ INCOME AND GROWTH \"AMG\" (SGDHDG) INC A","LU2097344431.USD":"SCHRODER ISF SUSTAINABLE MULTI-ASSET INCOME \"A\" (USDHDG) INC","LU1046421795.USD":"富达环球科技A-ACC","TSLL":"Direxion Daily TSLA Bull 2X Shares","LU2360032135.SGD":"ALLSPRING GLOBAL EQUITY ENHANCED INCOME \"A\" (SGDHDG) INC","LU1429558221.USD":"Natixis Loomis Sayles US Growth Equity RA USD"},"source_url":"https://finance.yahoo.com/news/teslas-brand-value-drops-23-151521417.html","is_english":true,"share_image_url":"https://static.laohu8.com/5f26f4a48f9cb3e29be4d71d3ba8c038","article_id":"2506517594","content_text":"According to a recent study by Brand Finance, Tesla's brand value has taken a significant hit over the past two years, shedding a whopping $23 billion. The brand worth of the EV powerhouse has decreased from $66.2 billion at the beginning of 2023 to $43 billion now, a 35% decrease in just two years.\nWhat makes this even more surprising is that Tesla's stock price has gone up by 244% in the same time. While investors seem confident, regular customers, especially in Europe and Asia, are not as excited about the brand.\nDon't Miss:\n\nThis 12,000 RPM Spinning Battery With Over $100 Million In LOIs Could Be The Missing Link For Green Energy — Here’s Why Early Investors Are Flocking To Invest Before Funding Closes\nBuilt on the trusted network of Fortune 500 companies, this blockchain company partners with Salesforce to uproot lengthy and expensive B2B transactions, and you can invest with just $100.\n\nWhat's Behind the Decline?\nBrand Finance asked about 175,000 people worldwide what they thought about companies, including around 16,000 who shared their opinions on Tesla. The research and consulting firm says the brand's decline is caused by a few big issues, like Tesla's older vehicle lineup and the controversial actions of its CEO, Elon Musk. The findings revealed a noticeable shift in consumer perception, with Tesla struggling to maintain its appeal in some of its biggest markets.\nIn Europe, Tesla's consideration score – a measure of whether people would consider buying from the brand – dropped from 21% to 16% over the past year. According to CNBC, rivals like BYD and Mercedes have surpassed Tesla in important customer metrics outside the U.S., indicating heightened rivalry in the electric vehicle market.\nTrending: ‘Scrolling To UBI' — Deloitte's #1 fastest-growing software company allows users to earn money on their phones. You can invest today for just $0.26/share with a $1000 minimum.\nLoyalty Still Strong, But Recommendation Wanes\nMost current Tesla owners are expected to remain loyal to the brand despite these difficulties, as seen by the company’s high 90% loyalty rating in the US. However, its recommendation score has dropped, plummeting from 8.2 out of 10 to just 4.3. This indicates that fewer people are likely to speak positively about the brand to others.\nElon Musk's Role\nElon Musk's actions and comments are shaping people’s perceptions of Tesla. Brand Finance CEO David Haigh says, \"There are people who think he's wonderful, but many that don't.\" Tesla’s \"pulling power is weakening.\"\nSee Also: The Biggest Disruption To IP Since Disney — Get in now as they monetize a $2 Trillion market by building content around the most profitable Character IP in history and combining it with the Patented Technology IP of the future.\nMusk's controversial comments and actions have drawn admiration and criticism, with some consumers reportedly shying away from Tesla due to his influence. This \"Musk effect\" highlights the tight association between the Tesla brand and its outspoken leader.\nA Warning for the Future\nBrand Finance warns that Tesla's ability to command premium prices and maintain strong sales could be at risk if the company doesn't address these issues. \"Unless Tesla can come up with a whole range of new products that will really excite consumers and unless they can mitigate some of the antagonism caused by their leader, they will be seen as past their peak,\" Haigh said.\nRead Next:\n\nAccording to Juniper Research, the total value of B2B cross-border payments stored on the blockchain is projected to exceed $4.4 trillion — Join the first company to bring blockchain payments to Salesforce early with just $100.\nDeloitte's fastest-growing software company partners with Amazon, Walmart & Target – Many are rushing to grab 4,000 of its pre-IPO shares for just $0.26/share!\n\nUp Next: Transform your trading with Benzinga Edge's one-of-a-kind market trade ideas and tools. Click now to access unique insights that can set you ahead in today's competitive market.\nGet the latest stock analysis from Benzinga?\n\nAPPLE (AAPL): Free Stock Analysis Report\nTESLA (TSLA): Free Stock Analysis Report\n\nThis article Tesla's Brand Value Drops $23 Billion In Two Years Despite Stock Skyrocketing 244%, Report Reveals originally appeared on Benzinga.com\n© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":0,"commentSize":1,"repostSize":1,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false}}