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- niubikeleniubikele
  ·2020-11-10
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- niubikeleniubikele
  ·2020-03-11
  it is coming
  IDC公布2019年穿戴市场报告：苹果小米三星居前三
  在过去几年中有许多的报道指出，跟踪个人健康和运动信息的穿戴设备成为一个“五分钟热度”的市场，许多用户在短暂使用之后放弃了设备，这种产品似乎成为一种食之无味、弃之可惜的鸡肋。不过这个市场仍然在增长之中。
  IDC公布2019年穿戴市场报告：苹果小米三星居前三
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class=\"title\">\nIDC公布2019年穿戴市场报告：苹果小米三星居前三\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-03-11 13:51 北京时间&nbsp;&nbsp;&nbsp;<a href=https://www.zhitongcaijing.com/content/detail/281072.html><strong>腾讯科技</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>在过去几年中有许多的报道指出，跟踪个人健康和运动信息的穿戴设备成为一个“五分钟热度”的市场，许多用户在短暂使用之后放弃了设备，这种产品似乎成为一种食之无味、弃之可惜的鸡肋。不过这个市场仍然在增长之中。据最新消息，老牌科技市场研究企业IDC发布的报告显示，去年全球穿戴设备市场发货量增长了九成之多。\n据媒体报道，IDC发布的2019年全球穿戴设备市场报告指出，各大厂商去年一共交付了3.365亿台可穿戴...</p>\n\n<a href=\"https://www.zhitongcaijing.com/content/detail/281072.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/3df686d3a6ca977e8c6841905eb7e18c","relate_stocks":{"01810":"小米集团-W","AAPL":"苹果"},"source_url":"https://www.zhitongcaijing.com/content/detail/281072.html","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1153801005","content_text":"在过去几年中有许多的报道指出，跟踪个人健康和运动信息的穿戴设备成为一个“五分钟热度”的市场，许多用户在短暂使用之后放弃了设备，这种产品似乎成为一种食之无味、弃之可惜的鸡肋。不过这个市场仍然在增长之中。据最新消息，老牌科技市场研究企业IDC发布的报告显示，去年全球穿戴设备市场发货量增长了九成之多。\n据媒体报道，IDC发布的2019年全球穿戴设备市场报告指出，各大厂商去年一共交付了3.365亿台可穿戴设备，比2018年的1.78亿台增加了89%。\n这份报告指出，在全球可穿戴设备需求飙升之际，三星电子公司是去年第三大可穿戴设备供应商。该公司去年一共交付了3090万台可穿戴设备，同比增长一倍多。\nIDC指出，2019年，这家韩国科技巨头在全球可穿戴设备市场占据了9.2%的份额，同比增长2.3个百分点。\n苹果公司$(AAPL)$去年售出1.065亿台可穿戴设备，巩固了其31.7%的市场份额，稳居市场第一名的位置。值得一提的是，苹果公司到目前为止，主要销售智能手表产品，并未推出功能更简单、价格更加低廉的运动手环。\n作为对比，2018年，苹果获得了27%的全球穿戴设备市场份额，当年一共交付了4800万件可穿戴设备。\nIDC数据显示，中国小米公司$(01810)$以4170万台可穿戴设备出货量位居第二，不过，该公司的市场份额从2018年的的13.1%降至去年的12.4%。\n“随着苹果和三星电子等公司占据更大的市场份额，可穿戴设备市场也在迅速变得头重脚轻，”IDC移动设备跟踪公司的研究经理吉特什·乌巴尼(Jitesh Ubrani)表示。“尽管这些巨头给市场的其余厂商带来了压力，但一些规模较小的品牌仍有推出大量创新和差异化，在可预见的未来，这一市场的长尾效应将继续存在。”\nIDC公司表示，“可听”穿戴设备（指的是挂在耳朵上或放在耳朵里的可穿戴设备）去年引领了穿戴设备行业的急剧增长。\n去年，耳机等可听穿戴产品的出货量达到1.705亿个，比2018年的4860万个增长了250.5%。他们占2019年可穿戴产品总出货量的一半以上。\n在整体穿戴产品中，智能手表排在第二位，去年售出9240万块，同比增长22.7%。运动手环以6940万件出货量位居第三。\n需要指出的是，在其他科技市场研究企业的报告中，穿戴设备一般指的是智能手表和运动手环，并不包括入耳式耳机、套头式耳机等产品，他们更多被认为是消费电子周边的配件产品。\n在可听穿戴产品中，蓝牙耳机已经是一种古老的产品，但是苹果公司进入市场之后，通过耳目一新的外观设计和使用功能创新，给这个市场注入了一股新鲜的血液。一些报告显示，苹果已经占到了大约一半的蓝牙耳机市场份额，而苹果去年也是乘胜追击，推出了功能更加强大、价格更高的新款蓝牙耳机，提供了主动降噪功能。\n另外在穿戴设备市场，之前已经有若干家运动手环厂商退出了市场，或是进行重大转型。全世界曾经排名第一的运动手环厂商Fitbit已经被谷歌公司收购，这一交易目前正在经历有关用户隐私保护方面的监管部门审核。Fitbit过去主要生产运动手环，但后来开始进入智能手表市场。\nIDC对于穿戴设备的统计范畴，和苹果公司财报中的小硬件板块较为相符。去年四季度，苹果公司包括智能手表、蓝牙耳机在内的小硬件获得了100亿美元的收入，同比大幅增长了三分之一。这一板块的收入已经超过了苹果笔记本、平板电脑的收入，内部地位显著升级。","news_type":1},"isVote":1,"tweetType":1,"viewCount":426,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"defaultTab":"posts","isTTM":true}