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ChingMF
2021-06-27

Windows 11: The face imitates Apple, the lining is anti-Apple

Windows 能跑 Android 难称革命，但微软显然也不依赖 Windows 赚钱了，这样做还能赢得「开放」的好名声。时隔 6 年，微软带来了新一代操作系统 Windows 11。新系统无处不

Windows 11: The face imitates Apple, the lining is anti-Apple

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{"i18n":{"language":"en_US"},"data":{"magic":2,"id":124151391,"tweetId":"124151391","gmtCreate":1624755107613,"gmtModify":1703844405562,"author":{"id":3561196447920547,"idStr":"3561196447920547","authorId":3561196447920547,"authorIdStr":"3561196447920547","name":"ChingMF","avatar":"https://static.tigerbbs.com/f8db76145de30bf2bd5d4398aa24e425","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[],"fanSize":1,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"extraTitle":"","html":"<html><head></head><body>?</body></html>","htmlText":"<html><head></head><body>?</body></html>","text":"?","highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"favoriteSize":0,"link":"https://ttm.financial/post/124151391","repostId":1188094143,"repostType":4,"repost":{"id":"1188094143","kind":"news","pubTimestamp":1624751177,"share":"https://ttm.financial/m/news/1188094143?lang=en_US&edition=fundamental","pubTime":"2021-06-27 07:46","market":"us","language":"zh","title":"Windows 11: The face imitates Apple, the lining is anti-Apple","url":"https://stock-news.laohu8.com/highlight/detail?id=1188094143","media":"极客公园","summary":"Windows 能跑 Android 难称革命，但微软显然也不依赖 Windows 赚钱了，这样做还能赢得「开放」的好名声。\n时隔 6 年，微软带来了新一代操作系统 Windows 11。新系统无处不","content":"Windows can run Android, but it is hard to call it a revolution<a href=\"https://laohu8.com/S/MSFT\">Microsoft</a>Obviously, I don't rely on Windows to make money, and I can win a good reputation for openness by doing so.After a lapse of 6 years, Microsoft has brought a new generation of operating system Windows 11. Details such as the ubiquitous rounded corner design of the new system and the simulation of ground glass materials are reminiscent of macOS. The most surprising thing is that Windows 11 also began to support native running of Android applications. Some netizens joked that this is<a href=\"https://laohu8.com/S/AAPL\">Apple</a>Wind, Android Heart, Microsoft Life.<img src=\"https://static.tigerbbs.com/3a20a36a18b6817d82ab31fd2a4a4bbc\" tg-width=\"1080\" tg-height=\"608\" referrerpolicy=\"no-referrer\">In addition, Microsoft also announced that when developers put applications on Microsoft Mall, they will not be rejected if they use third-party charging channels, and Microsoft will not even take a commission from them at all. This is in sharp contrast to Apple's walled garden strategy, which prohibits downloading apps from outside the app store, and must use its in-app payment system and pay a 30% commission.This makes Windows 11 look like: the face is imitating Apple, and the lining is anti-Apple.It supports UWP, PWA (web app), and Android applications, and at the same time states that it will not charge developers a penny under some premises. Does Microsoft want to reorganize the failed app store by opening up? Windows seeks change, can we get a glimpse of Microsoft's future from it?How does Windows run Android?Windows supports the new feature of running Android applications natively this time, which is completely different from the previously launched Your Phone implementation principle.Although Your Phone also allows users to interact with Android applications on the PC desktop, it is essentially a mobile phone screen projection. Since this feature is a function of Microsoft and<a href=\"https://laohu8.com/S/SMSN.UK\">Samsung</a>In-depth cooperative development, so other brands of mobile phones do not support this function.On Windows 11, users can run Android applications without connecting to their mobile phones, such as running mobile applications that do not provide a web terminal locally on the PC, such as<a href=\"https://laohu8.com/S/DYIN\">Douyin</a>, take-out, taxi-hailing applications.<img src=\"https://static.tigerbbs.com/7b3a8ff619f1e59486b797e03f584667\" tg-width=\"1080\" tg-height=\"648\" referrerpolicy=\"no-referrer\">But for now, Android applications that users can search and download on the Microsoft Mall are limited<a href=\"https://laohu8.com/S/AMZN\">Amazon</a>Existing applications in the Appstore. It's like Microsoft has opened an extra counter to help Amazon platform distribute applications.Most Android applications are developed based on ARM architecture, while PCs are mostly based on traditional x86 architecture. So, how is Windows running Android implemented?Microsoft has found another ally<a href=\"https://laohu8.com/S/INTC\">Intel</a>, Intel offers a technology called Bridge. This is a Runtime Post-compiler (Runtime Post-compiler) that can convert Android apps into x86 instructions, allowing mobile apps developed and packaged for ARM architecture to run on x86 architecture PCs.But when running Android apps on Windows, users can't access Google services. Because the complete Android system includes AOSP and Google Mobile Services (GMS), the former is the open source part, the latter can be understood as Google's family bucket and cloud services, while GMS is closed source.In addition, in China, Amazon does not provide Appstore service, so it is still unknown through which channels Microsoft will put Android applications on the shelves, or even whether this function can be opened. Previously, Your Phone did not provide services in China due to GMS and other issues.In addition, will running Android applications on PC be more of a pseudo-demand of users' wishful thinking? At present, most Android applications are still highly bound to small-sized mobile phones, and there are many incompatibilities between the logic of development and operation and the interaction of desktop systems.<img src=\"https://static.tigerbbs.com/d4c212ed9c003a9a5ae3060818ca8fc2\" tg-width=\"1080\" tg-height=\"608\" referrerpolicy=\"no-referrer\">For now, being able to run Android can hardly be called a revolution.In the field of technology, people will ask the weak to open up, and Microsoft Mall is undoubtedly the weak.At the same time, it supports UWP, PWA, and Android applications. Microsoft is trying to reorganize the application store that was not attractive to developers and users in the past by opening up.Who touched the king's cake<a href=\"https://laohu8.com/S/5RE.SI\">smart</a>Mobile phones have long replaced PCs and become people's network entrance and control center. Google Analytics' traffic data shows that last year, the global Internet traffic from mobile devices accounted for nearly 70%, and desktop data continued to decline.The desktop market is the stock market. Whoever grows means that others are passive in the cake.macOS began to grow, and it also relied on self-developed chips to bring iOS apps to macOS, which further strengthened the stickiness of Apple's ecosystem.In addition to being wary of Apple, Microsoft must also be wary of Google. Windows 11 is not the first desktop operating system that can natively search, download, install and run Android apps, Google's Chrome OS is.In addition, Canalys data shows that Chromebook shipments in the first quarter of this year increased by 275% compared with the same period last year, making it the fastest growing system in the PC category. According to IDC data, the market share of Chromebook has increased significantly in 2020, exceeding 10% for the first time.Surpassing Apple's Mac, its Chrome OS has also become the second most popular operating system, second only to Windows.But the share of macOS has not declined. In other words, Google, a system that runs web and Android applications, has stolen the meat from Windows.<img src=\"https://static.tigerbbs.com/33bb2f050b91db7bfb0a91efa69eccb5\" tg-width=\"1080\" tg-height=\"587\" referrerpolicy=\"no-referrer\">In the K-12 (primary and secondary education) market, Chromebooks occupy nearly 70% of the market share due to low prices, and Microsoft's game \"Minecraft\" even supports Chromebooks.The first desktop operating system these future consumers came into contact with is Chrome OS, and the first mobile phone they bought was not Microsoft.Although Windows currently has a market share of 73.5% in desktop systems, in the era of mobile Internet, many users will own mobile phones before owning computers.Although Microsoft is still the king of desktop, PC is no longer the protagonist of the times. If Microsoft misses the mobile platform, it also misses the consumer market opportunities derived from mobile devices such as smart homes and wearables. For example, without a smart home ecosystem, Microsoft's voice assistant Cortana wouldn't have much use.Open and cloud, let Microsoft change the rules of the gameAfter the defeat of Windows Phone, the mobile system, Microsoft never won this battlefield again, but it changed the rules of the game with openness and cloud.Microsoft CEO Satya Nadella has expressed his vision for Windows 11, which he hopes will become a platform for platform creators.Specifically, Microsoft won't let its app store be the only app download channel. It welcomes third-party mall channels to land on Windows 11 to provide consumers with a more diversified application distribution experience.In addition, Microsoft promises that developers can retain 100% of the revenue, but this needs to meet two prerequisites. First, the application is a non-game category, and the game will still have a fixed 12% commission; Second, Microsoft's built-in payment and settlement system is not used. If you want to use it, you still have to take a commission, with a commission ratio of 12%.This seems to suddenly plunge Apple's Apple Store into a public relations crisis.Right now, Apple is involved in a lawsuit against the app store for charging high Apple taxes, and Microsoft supports the plaintiff Epic Games, the developer of the popular game \"Fortnite\".Although the new Windows is said to resemble the appearance of macOS, it is anti-Apple in openness.<img src=\"https://static.tigerbbs.com/d404ac5ba35c0842235203555b7a978d\" tg-width=\"1080\" tg-height=\"721\" referrerpolicy=\"no-referrer\">If the obsession of Microsoft's former CEOs is to make all operations perform on Windows, then Nadella wants all operations to be performed on Windows. After that, Microsoft began to be the platform of the platform. This is the helplessness of losing on the mobile battlefield and its future |<a href=\"https://laohu8.com/S/000681\">Vision china</a>After Nadella took office in 2014, openness became Microsoft's key word. In 2015, Microsoft contributed 16,419 open source projects, making it the organization with the most public code on GitHub. This somewhat surprised the open source world. Because Microsoft only started setting up accounts on GitHub in 2014. In 2018, Microsoft acquired GitHub for a high price of US $7.5 billion, which was Microsoft's largest acquisition project after the architectural adjustment in 2018.Mobile first is Nadella's strategic focus after taking office.But for the mobile market, he has his own thinking: to mobile the Microsoft productivity family bucket represented by Office and open it to iOS and Android platforms.In March 2014, Microsoft announced that it would bring the Office suite to the iOS platform. A few days later, Microsoft released Office for iPad. In 2015<a href=\"https://laohu8.com/S/CRM\">Salesforce</a>At the annual marketing conference, Nadella took an iPhone on the stage, which triggered malicious laughter from the audience. Before that, no one had seen Microsoft's CEO show off the iPhone in public. In this regard, he responded freely, saying with a smile that although this is an iPhone, it has all Microsoft's software and applications installed.This breaks the shackles of Microsoft productivity applications sticking to their own platforms in the past, allows them to reach more mobile users, and at the same time, it also prevents Microsoft productivity applications from being abandoned by users in the mobile Internet market.It is Microsoft's cloud service that allows users to use productivity software on the mobile terminal to seamlessly connect to the desktop system.Cloud first is another strategic focus put forward by Nadella. After taking office in 2014, Nadella issued a public memo in which he mentioned his views and plans for Microsoft's future. In this article, Nadella mentions Windows 10 times, but before the 21st paragraph, he has already said cloud (cloud service) 21 times. Bloomberg commented so.Subsequently, Nadella formally determined the business steps of the cloud strategy: Microsoft will vigorously develop cloud business around Office and Azure, reshape productivity and processes through cloud platforms, and establish an ecosystem with cloud computing as the core.Because of this, the cloud business has now become the core driving force of Microsoft's revenue growth. Since the Q3 quarter of fiscal year 2020, smart cloud business revenue has become Microsoft's largest source of revenue for three consecutive quarters.At that time, when Nadella insisted on shutting down the Windows Phone operating system, he said that he really couldn't understand why users needed a third operating system. Customers didn't need it unless it could change the rules of the game. Openness and cloud, let Microsoft change the rules of the game.Two days before the release of Windows 11, Microsoft's market value officially exceeded US $2 trillion, becoming the second largest technology company in the world by market value after Apple. In the past six years Nadella has been at the helm of Microsoft, Microsoft shares have soared fivefold and doubled in the past two years, and this wild rally obviously doesn't have much to do with Windows.","source":"jkgy","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Windows 11: The face imitates Apple, the lining is anti-Apple</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWindows 11: The face imitates Apple, the lining is anti-Apple\n</h2>\n<h4 class=\"meta\">\n\n极客公园2021-06-27 07:46\n\n</h4>\n</header>\n<article>\nWindows can run Android, but it is hard to call it a revolution<a href=\"https://laohu8.com/S/MSFT\">Microsoft</a>Obviously, I don't rely on Windows to make money, and I can win a good reputation for openness by doing so.After a lapse of 6 years, Microsoft has brought a new generation of operating system Windows 11. Details such as the ubiquitous rounded corner design of the new system and the simulation of ground glass materials are reminiscent of macOS. The most surprising thing is that Windows 11 also began to support native running of Android applications. Some netizens joked that this is<a href=\"https://laohu8.com/S/AAPL\">Apple</a>Wind, Android Heart, Microsoft Life.<img src=\"https://static.tigerbbs.com/3a20a36a18b6817d82ab31fd2a4a4bbc\" tg-width=\"1080\" tg-height=\"608\" referrerpolicy=\"no-referrer\">In addition, Microsoft also announced that when developers put applications on Microsoft Mall, they will not be rejected if they use third-party charging channels, and Microsoft will not even take a commission from them at all. This is in sharp contrast to Apple's walled garden strategy, which prohibits downloading apps from outside the app store, and must use its in-app payment system and pay a 30% commission.This makes Windows 11 look like: the face is imitating Apple, and the lining is anti-Apple.It supports UWP, PWA (web app), and Android applications, and at the same time states that it will not charge developers a penny under some premises. Does Microsoft want to reorganize the failed app store by opening up? Windows seeks change, can we get a glimpse of Microsoft's future from it?How does Windows run Android?Windows supports the new feature of running Android applications natively this time, which is completely different from the previously launched Your Phone implementation principle.Although Your Phone also allows users to interact with Android applications on the PC desktop, it is essentially a mobile phone screen projection. Since this feature is a function of Microsoft and<a href=\"https://laohu8.com/S/SMSN.UK\">Samsung</a>In-depth cooperative development, so other brands of mobile phones do not support this function.On Windows 11, users can run Android applications without connecting to their mobile phones, such as running mobile applications that do not provide a web terminal locally on the PC, such as<a href=\"https://laohu8.com/S/DYIN\">Douyin</a>, take-out, taxi-hailing applications.<img src=\"https://static.tigerbbs.com/7b3a8ff619f1e59486b797e03f584667\" tg-width=\"1080\" tg-height=\"648\" referrerpolicy=\"no-referrer\">But for now, Android applications that users can search and download on the Microsoft Mall are limited<a href=\"https://laohu8.com/S/AMZN\">Amazon</a>Existing applications in the Appstore. It's like Microsoft has opened an extra counter to help Amazon platform distribute applications.Most Android applications are developed based on ARM architecture, while PCs are mostly based on traditional x86 architecture. So, how is Windows running Android implemented?Microsoft has found another ally<a href=\"https://laohu8.com/S/INTC\">Intel</a>, Intel offers a technology called Bridge. This is a Runtime Post-compiler (Runtime Post-compiler) that can convert Android apps into x86 instructions, allowing mobile apps developed and packaged for ARM architecture to run on x86 architecture PCs.But when running Android apps on Windows, users can't access Google services. Because the complete Android system includes AOSP and Google Mobile Services (GMS), the former is the open source part, the latter can be understood as Google's family bucket and cloud services, while GMS is closed source.In addition, in China, Amazon does not provide Appstore service, so it is still unknown through which channels Microsoft will put Android applications on the shelves, or even whether this function can be opened. Previously, Your Phone did not provide services in China due to GMS and other issues.In addition, will running Android applications on PC be more of a pseudo-demand of users' wishful thinking? At present, most Android applications are still highly bound to small-sized mobile phones, and there are many incompatibilities between the logic of development and operation and the interaction of desktop systems.<img src=\"https://static.tigerbbs.com/d4c212ed9c003a9a5ae3060818ca8fc2\" tg-width=\"1080\" tg-height=\"608\" referrerpolicy=\"no-referrer\">For now, being able to run Android can hardly be called a revolution.In the field of technology, people will ask the weak to open up, and Microsoft Mall is undoubtedly the weak.At the same time, it supports UWP, PWA, and Android applications. Microsoft is trying to reorganize the application store that was not attractive to developers and users in the past by opening up.Who touched the king's cake<a href=\"https://laohu8.com/S/5RE.SI\">smart</a>Mobile phones have long replaced PCs and become people's network entrance and control center. Google Analytics' traffic data shows that last year, the global Internet traffic from mobile devices accounted for nearly 70%, and desktop data continued to decline.The desktop market is the stock market. Whoever grows means that others are passive in the cake.macOS began to grow, and it also relied on self-developed chips to bring iOS apps to macOS, which further strengthened the stickiness of Apple's ecosystem.In addition to being wary of Apple, Microsoft must also be wary of Google. Windows 11 is not the first desktop operating system that can natively search, download, install and run Android apps, Google's Chrome OS is.In addition, Canalys data shows that Chromebook shipments in the first quarter of this year increased by 275% compared with the same period last year, making it the fastest growing system in the PC category. According to IDC data, the market share of Chromebook has increased significantly in 2020, exceeding 10% for the first time.Surpassing Apple's Mac, its Chrome OS has also become the second most popular operating system, second only to Windows.But the share of macOS has not declined. In other words, Google, a system that runs web and Android applications, has stolen the meat from Windows.<img src=\"https://static.tigerbbs.com/33bb2f050b91db7bfb0a91efa69eccb5\" tg-width=\"1080\" tg-height=\"587\" referrerpolicy=\"no-referrer\">In the K-12 (primary and secondary education) market, Chromebooks occupy nearly 70% of the market share due to low prices, and Microsoft's game \"Minecraft\" even supports Chromebooks.The first desktop operating system these future consumers came into contact with is Chrome OS, and the first mobile phone they bought was not Microsoft.Although Windows currently has a market share of 73.5% in desktop systems, in the era of mobile Internet, many users will own mobile phones before owning computers.Although Microsoft is still the king of desktop, PC is no longer the protagonist of the times. If Microsoft misses the mobile platform, it also misses the consumer market opportunities derived from mobile devices such as smart homes and wearables. For example, without a smart home ecosystem, Microsoft's voice assistant Cortana wouldn't have much use.Open and cloud, let Microsoft change the rules of the gameAfter the defeat of Windows Phone, the mobile system, Microsoft never won this battlefield again, but it changed the rules of the game with openness and cloud.Microsoft CEO Satya Nadella has expressed his vision for Windows 11, which he hopes will become a platform for platform creators.Specifically, Microsoft won't let its app store be the only app download channel. It welcomes third-party mall channels to land on Windows 11 to provide consumers with a more diversified application distribution experience.In addition, Microsoft promises that developers can retain 100% of the revenue, but this needs to meet two prerequisites. First, the application is a non-game category, and the game will still have a fixed 12% commission; Second, Microsoft's built-in payment and settlement system is not used. If you want to use it, you still have to take a commission, with a commission ratio of 12%.This seems to suddenly plunge Apple's Apple Store into a public relations crisis.Right now, Apple is involved in a lawsuit against the app store for charging high Apple taxes, and Microsoft supports the plaintiff Epic Games, the developer of the popular game \"Fortnite\".Although the new Windows is said to resemble the appearance of macOS, it is anti-Apple in openness.<img src=\"https://static.tigerbbs.com/d404ac5ba35c0842235203555b7a978d\" tg-width=\"1080\" tg-height=\"721\" referrerpolicy=\"no-referrer\">If the obsession of Microsoft's former CEOs is to make all operations perform on Windows, then Nadella wants all operations to be performed on Windows. After that, Microsoft began to be the platform of the platform. This is the helplessness of losing on the mobile battlefield and its future |<a href=\"https://laohu8.com/S/000681\">Vision china</a>After Nadella took office in 2014, openness became Microsoft's key word. In 2015, Microsoft contributed 16,419 open source projects, making it the organization with the most public code on GitHub. This somewhat surprised the open source world. Because Microsoft only started setting up accounts on GitHub in 2014. In 2018, Microsoft acquired GitHub for a high price of US $7.5 billion, which was Microsoft's largest acquisition project after the architectural adjustment in 2018.Mobile first is Nadella's strategic focus after taking office.But for the mobile market, he has his own thinking: to mobile the Microsoft productivity family bucket represented by Office and open it to iOS and Android platforms.In March 2014, Microsoft announced that it would bring the Office suite to the iOS platform. A few days later, Microsoft released Office for iPad. In 2015<a href=\"https://laohu8.com/S/CRM\">Salesforce</a>At the annual marketing conference, Nadella took an iPhone on the stage, which triggered malicious laughter from the audience. Before that, no one had seen Microsoft's CEO show off the iPhone in public. In this regard, he responded freely, saying with a smile that although this is an iPhone, it has all Microsoft's software and applications installed.This breaks the shackles of Microsoft productivity applications sticking to their own platforms in the past, allows them to reach more mobile users, and at the same time, it also prevents Microsoft productivity applications from being abandoned by users in the mobile Internet market.It is Microsoft's cloud service that allows users to use productivity software on the mobile terminal to seamlessly connect to the desktop system.Cloud first is another strategic focus put forward by Nadella. After taking office in 2014, Nadella issued a public memo in which he mentioned his views and plans for Microsoft's future. In this article, Nadella mentions Windows 10 times, but before the 21st paragraph, he has already said cloud (cloud service) 21 times. Bloomberg commented so.Subsequently, Nadella formally determined the business steps of the cloud strategy: Microsoft will vigorously develop cloud business around Office and Azure, reshape productivity and processes through cloud platforms, and establish an ecosystem with cloud computing as the core.Because of this, the cloud business has now become the core driving force of Microsoft's revenue growth. Since the Q3 quarter of fiscal year 2020, smart cloud business revenue has become Microsoft's largest source of revenue for three consecutive quarters.At that time, when Nadella insisted on shutting down the Windows Phone operating system, he said that he really couldn't understand why users needed a third operating system. Customers didn't need it unless it could change the rules of the game. Openness and cloud, let Microsoft change the rules of the game.Two days before the release of Windows 11, Microsoft's market value officially exceeded US $2 trillion, becoming the second largest technology company in the world by market value after Apple. In the past six years Nadella has been at the helm of Microsoft, Microsoft shares have soared fivefold and doubled in the past two years, and this wild rally obviously doesn't have much to do with Windows.\n<div class=\"bt-text\">\n\n\n source：<a href=\"https://mp.weixin.qq.com/s/B1SmjGxvM_0Jx5g8Zi7oTg\">极客公园</a>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/b0e2deec2ec6cae784c8eb97dd989167","relate_stocks":{"MSFT":"微软"},"source_url":"https://mp.weixin.qq.com/s/B1SmjGxvM_0Jx5g8Zi7oTg","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1188094143","content_text":"Windows 能跑 Android 难称革命，但微软显然也不依赖 Windows 赚钱了，这样做还能赢得「开放」的好名声。\n时隔 6 年，微软带来了新一代操作系统 Windows 11。新系统无处不在的圆角设计，以及对毛玻璃材质的模拟等细节都让人联想到 macOS。而最让人惊讶的是，Windows 11 还开始支持原生运行 Android 应用。有网友戏称，这是「苹果风，安卓心，微软生。」\n\n除此，微软还宣布，开发者在微软商城上架应用时，如使用第三方收费渠道不会遭到拒绝，微软甚至完全不从中抽成。这和苹果「围墙花园」的策略形成鲜明对比，后者禁止从应用商城外下载应用，必须使用其应用内支付系统，并支付 30% 佣金。\n这让 Windows 11 看起来像是：面子在仿苹果，里子在反苹果。\n支持 UWP、PWA（网页 app）、Android 应用，同时声明在一些前提下不收开发者一分钱，微软是想靠「开放」重整失败的应用商城吗？Windows 求变，我们又能否从中窥见微软的未来？\nWindows 怎么跑安卓？\nWindows 这次支持原生运行 Android 应用的新特性，和之前推出的「Your Phone」实现原理完全不同。\n虽说「Your Phone」也能让用户在 PC 桌面上和 Android 应用交互，但它本质上是「手机投屏」。由于这个功能是微软和三星深度合作开发，所以其他品牌的手机并不支持这项功能。而在 Windows 11 上，用户无需连接手机就能跑 Android 应用，比如在 PC 本地上运行不提供 web 端的移动端应用，比如抖音、外卖、打车应用。\n\n但就目前，用户能在微软商城上搜索并下载的 Android 应用，仅限亚马逊 Appstore 现存的应用。这就像是微软多开了一个「柜台」，在帮亚马逊平台做应用分发。\n大部分 Android 应用基于 ARM 架构开发，而 PC 多为传统 x86 架构。那么，Windows 跑安卓是如何实现的？\n微软找来了又一位盟友英特尔，英特尔提供了一项名为「Bridge」的技术。这是一个运行时后编译器（Runtime Post-compiler） ，可以把 Android app 转换为 x86 指令，让面向 ARM 架构开发打包的移动 app 可以在 x86 架构的 PC 上运行。\n但在 Windows 上运行 Android 应用，用户接入不了 Google 服务。因为完整的 Android 系统包含 AOSP 和 Google 移动服务（GMS），前者为开源部分，后者可以理解为 Google「全家桶」和云服务，而 GMS 闭源。\n另外在中国，亚马逊并不提供 Appstore 服务，那微软具体又会通过何种渠道上架 Android 应用，甚至能否开放该功能目前都还不得而知。此前，「Your Phone」就由于 GMS 等问题未在中国提供服务。\n另外，在 PC 上运行 Android 应用会不会更多是用户一厢情愿的「伪需求」？就目前，大部分 Android 应用仍是与小尺寸的手机高度绑定的，开发和操作的逻辑和桌面系统的交互存在很多不相容的地方。\n\n单就目前看，「能跑安卓」难称革命。在科技领域，人们会要求弱者开放，而微软商城无疑就是弱者。\n同时支持 UWP、PWA、Android 应用，微软在试图靠「开放」重整过往对开发者和用户吸引力不足的应用商城。\n谁动了王者的蛋糕\n智能手机早已取代 PC，成为人们的网络入口和控制中枢。Google Analytics 的流量数据显示，去年全球互联网来自移动设备的流量占比已经接近七成，桌面端数据继续下滑。桌面端市场，就是存量市场，谁增长，就意味着有其他人被动了蛋糕。\nmacOS 开始增长，还靠自研芯片将 iOS app 带到 macOS 上，这进一步加强了苹果生态的粘性。\n微软除了要警惕苹果，还得提防 Google。Windows 11 不是第一个能够原生搜索、下载、安装和运行 Android 应用的桌面操作系统，Google 的 Chrome OS 才是。\n另外，Canalys 数据显示，Chromebook 在今年第一季度出货量相比去年同期增长 275%，是 PC 品类中增长最快的系统。据 IDC 数据，Chromebook 在 2020 年的市场份额获得大幅增长，首次突破 10%，超过了苹果的 Mac，它所搭载的 Chrome OS 也顺势成为第二大流行的操作系统 ，仅次于 Windows。但 macOS 占有率并没有下滑，也就是说，Google 这个跑 web 和 Android 应用的系统，从 Windows 手里抢走了肉。\n\n在 K-12（中小学教育）市场，Chromebook 靠低价占据了接近七成的市场份额，微软旗下游戏《我的世界》甚至已经支持 Chromebook。\n这些未来的消费者第一个接触桌面操作系统是 Chrome OS，买的第一部手机也不是「微软」牌。虽然 Windows 目前在桌面系统的市场份额高达 73.5%，但在移动互联网时代，很多用户在拥有电脑之前，就会先拥有手机。\n虽然微软还是桌面的王者，但 PC 却不是时代主角了。微软错过了移动平台，也就等于错过了智能家居、可穿戴等基于移动设备衍生出来的消费市场机遇。比如，没有智能家居生态，微软的语音助手 Cortana 也就没有太多用武之地。\n「开放」和「云」，让微软改变了游戏规则\n在移动系统 Windows Phone 败北后，微软就再也移动这个战场赢过，但它却用「开放」和「云」改变了游戏规则。\n微软 CEO 萨提亚·纳德拉表达了他对 Windows 11 的愿景，他希望它能成为「平台创造者的平台」。\n具体来说，微软不会让自己的应用商城成为唯一的应用下载渠道。它欢迎第三方商城渠道登陆 Windows 11，为消费者提供更加多元化的应用分发体验。\n另外，微软承诺「开发者可以保留 100% 收益」，但这需要满足两个前提，一是应用是非游戏类别，游戏，仍会有固定的 12% 抽成；二是不使用微软内建支付结算系统，如果想要使用则仍须抽成，抽成比例为 12%。\n这似乎一下子让苹果的 Apple Store 陷入「公关危机」。\n眼下，苹果正卷入针对应用商城收取高额「苹果税」的诉讼，微软支持原告、热门游戏《堡垒之夜》开发商 Epic Games。\n虽然新 Windows 被指形似 macOS 的外观，但它在开放性上，却是「反苹果」的。\n如果说微软的前 CEO 们的执念是「想让所有操作都在 Windows 上执行」，那纳德拉则是「想让所有操作都能在 Windows 上执行」。之后，微软开始做「平台的平台」，这是在移动战场上失利的无奈，也是它的未来｜视觉中国\n在 2014 年纳德拉上任后，「开放」就成了微软的关键词。2015 年，微软贡献了 16419 个开源项目，成为 GitHub 上公开代码最多的组织。这让开源世界有些吃惊。因为微软是 2014 年才开始在 GitHub 上建立账户的。2018 年，微软以 75 亿美元高价收购 GitHub，是微软在 2018 年架构调整后进行的最大收购项目。\n「移动为先」是纳德拉上任后的战略重点。但对于移动市场，他有自己的思考：把以 Office 为代表的微软生产力全家桶移动化，「开放」给 iOS 和 Android 平台。\n2014 年 3 月，微软宣布将 Office 套件带入 iOS 平台。几天后，微软又发布了 iPad 版 Office。在 2015 年 Salesforce 的年度营销会议上，纳德拉带着一部 iPhone 就上了舞台，这引发了现场观众「不怀好意」的笑声。在此之前，没人见过微软 CEO 在公开场合展示 iPhone。对此，他应对自如，笑着说，「这虽然是一部 iPhone，但它却安装了微软所有的软件和应用」。\n这打破过往微软生产力应用拘泥于自己平台的桎梏，再让其触及到更多移动用户的同时，也让微软生产力应用在移动互联网市场不被用户抛弃。\n让用户在移动端使用生产力软件可以无缝衔接到桌面系统的保障，是微软的云服务。\n「云为先」是纳德拉提出另一个战略重点。2014 年上任后，纳德拉发布了一份公开备忘录，在里面提到了自己对微软未来的看法和计划。「在这篇文章中，纳德拉提了 10 次 Windows，但还没到第 21 段的时候，已经说了 21 次 cloud（云服务）了。」彭博社如此评价。\n随后，纳德拉正式确定了云战略的业务步骤：微软将围绕 Office、Azure 大力发展云业务，通过云端平台重塑生产力和流程，建立以云计算为核心的生态系统。\n也正因如此，云业务目前已经成为微软营收增长的核心驱动力。自 2020 财年 Q3 季度开始，「智能云」业务收入连续 3 个季度成为微软最大的营收来源。\n当年，纳德拉坚持关停 Windows Phone 操作系统时说他实在想不明白用户为什么需要第三个操作系统，客户并不需要，除非能改变游戏规则。「开放」和「云」，让微软改变了游戏规则。\n在 Windows 11 发布的前两天，微软市值正式突破了两万亿美元，成为仅次于苹果的全球市值第二大科技公司。在纳德拉执掌微软的过去六年里，微软股价飙升了五倍，过去两年增长了一倍，这种疯狂的涨势显然与 Windows 没有太大关系。","news_type":1,"symbols_score_info":{"MSFT":0.9}},"isVote":1,"tweetType":1,"viewCount":1372,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":1,"xxTargetLangEnum":"ORIG"},"commentList":[],"hasMoreComment":false,"orderType":2}