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2021-07-12

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Soho house makes another IPO, it is difficult to have both feelings and reality

成立以来尚未实现盈利

Soho house makes another IPO, it is difficult to have both feelings and reality

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{"i18n":{"language":"en_US"},"data":{"magic":2,"id":146496631,"tweetId":"146496631","gmtCreate":1626095476723,"gmtModify":1703753227415,"author":{"id":4089000337431690,"idStr":"4089000337431690","authorId":4089000337431690,"authorIdStr":"4089000337431690","name":"WH880708","avatar":"https://static.tigerbbs.com/44fe818741371cd4e7cba59cf925a187","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[],"fanSize":1,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"extraTitle":"","html":"<html><head></head><body><p>Good article&nbsp;</p></body></html>","htmlText":"<html><head></head><body><p>Good article&nbsp;</p></body></html>","text":"Good article","highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"link":"https://ttm.financial/post/146496631","repostId":2150384615,"repostType":4,"repost":{"id":"2150384615","kind":"highlight","pubTimestamp":1626090243,"share":"https://ttm.financial/m/news/2150384615?lang=en_US&edition=fundamental","pubTime":"2021-07-12 19:44","market":"us","language":"zh","title":"Soho house makes another IPO, it is difficult to have both feelings and reality","url":"https://stock-news.laohu8.com/highlight/detail?id=2150384615","media":"格隆汇","summary":"成立以来尚未实现盈利","content":"<p>On July 6, the world's top<a href=\"https://laohu8.com/S/DLX\">Luxurious</a>The social club Soho house applied for an IPO with the U.S. Securities and Exchange Commission (SEC) under the company name Membership Collective Group (MCG). It plans to list on Nasdaq and plans to raise US $480 million.</p><p>MCG is a global membership platform consisting of Soho House, Soho Works, The Ned, Scorpios Beach Club, Soho Home, and related digital platforms. Soho House was founded by founder Nick Jones in London, England in 1995. As of April 4, 2021,<b>The company has more than 119,000 members worldwide.</b></p><p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/409c5880cf5965db54afb515f73ea659\" tg-width=\"812\" tg-height=\"514\"><span>Image source: Internet</span></p><p>The controlling shareholder of MCG is Yucaipa, an investment institution founded by Ron Burkle. After the company goes public, Yucaipa will own 58% of B shares.</p><p><b>It is worth mentioning that this is not the first time MCG has tried an IPO.</b>As early as February 2018, MCG tried to list on the New York Stock Exchange. The company's valuation at that time was about US $2 billion, which was on par with luxury goods empire LVMH. It also hired<a href=\"https://laohu8.com/S/GS\">Goldman Sachs</a>、<a href=\"https://laohu8.com/S/JPM\">JPMorgan Chase</a>Evaluating its financing options, but since no final decision has been made, the journey to listing has ended.</p><p><h3><b>1</b></h3><h3><b>Strict membership system</b></h3>After 25 years, Soho house has grown from a private club to now a top club chain integrating hotels, restaurants, bars and SPA. It has successively settled in London, new york, Hong Kong, Berlin and other places, and currently has 30 branches all over the world; And the site selection is very distinctive, from retro British buildings to townhouses by the sea, and then from modern urban tall buildings to warm farm cottages.<b>It is a club that designers all over the world want to participate in, and it is also the most difficult club to get membership in the world.</b></p><p><img src=\"https://static.tigerbbs.com/f72be24cb687effbc8aadf986dd2b058\" tg-width=\"818\" tg-height=\"546\" referrerpolicy=\"no-referrer\"></p><p>Image source: Internet</p><p>Compared with the eye-catching design style, \"humanities\" is actually the soul of Soho house. The membership system of this club is notoriously strict, and it is highly sought after by elites from all walks of life. However, it is mainly aimed at not the rich and politicians, nor money and status, but interesting and creative talents in film, art, music and fashion.</p><p>In fact, for the rich, the threshold for membership is not too high. They only need to pay more than 30,000 Hong Kong dollars a year to enter the social circle of the \"upper class\", which can be described as the ultimate cost performance. However,<b>Soho house can't be entered if you have money.</b>Its characteristic \"screening\" mechanism is particularly demanding.</p><p>First of all, you have to be pushed by two members. Secondly, you need to conduct a five-page written examination before you can enter the interview \"applicant dinner\". Even if you pass, you will still be retired if your temperament is found to be inconsistent.<b>It is said that even socialite Kim Kardashian has been repeatedly turned away.</b></p><p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/1ce16184921a1ac77a7880818621f34b\" tg-width=\"1080\" tg-height=\"1746\"><span>Image source: Internet</span></p><p>Even so, tens of thousands of people still queue up to join the club every year.<b>From 2016 to 2020, the number of members increased by about 16% every year.</b>As of May 30, 59,000 people have applied for membership this year.</p><p><img src=\"https://static.tigerbbs.com/faa82906424b00294ce9c36dd4e761db\" tg-width=\"643\" tg-height=\"677\" referrerpolicy=\"no-referrer\"></p><p>Now Soho house has gradually become an exclusive club for celebrities. Members include movie star Lena Ondo, model Kate Moss, singer<a href=\"https://laohu8.com/S/TU\">Thales</a>Wift and so on.</p><p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/a2683e9454fbfdf1a9d3b25126696391\" tg-width=\"639\" tg-height=\"408\"><span>Image source: Internet</span></p><p><h3><b>2</b></h3><h3><b>It is difficult to hide losses under active expansion</b></h3><b>Under the aura of a powerful star, such a proud Soho house has actually not yet achieved profitability since the company was founded.</b></p><p>Revenue in fiscal year 2020 dropped from US $642 million in 2019 to US $384 million. The net loss in the first quarter of 2021 was US $93.037 million. According to the prospectus, more than half of Soho house's revenue comes from membership services, indicating that the company's profitability depends on input costs and discretionary expenditures.</p><p><img src=\"https://static.tigerbbs.com/af7c6801232e4552f1ef087b2fca4ecc\" tg-width=\"1080\" tg-height=\"400\" referrerpolicy=\"no-referrer\"></p><p>The sudden outbreak of the epidemic has had a considerable impact on the performance of Soho house. In order to control costs, the company laid off 19% of its top employees in 2020, but even so, it could not save the net loss of US $235 million in 2020.</p><p>Although Soho house suffered serious losses, as the world's top membership club, it still has to continue to increase investment to maintain the company's consistent style, because customers' recognition of the Soho house brand plays a key role in the company's performance.</p><p>Soho house plans to use the funds raised from this listing to help the club grow and<b>Aiming to expand the number of clubs to 46 in 2023,</b>However, there may be many factors in this process that are beyond the control of Soho house. The company intends to replicate past patterns in a personalized but consistent manner in the cities it covers next, which can be found in<a href=\"https://laohu8.com/S/300778\">New City</a>It is not easy to compete for high-quality and suitable locations to build a new place. It is not only to familiarize yourself with new laws, but also to convey brand culture to emerging markets to attract target customers.<b>If Soho house fails to meet the challenges, the huge investment will have a negative impact on the company's performance.</b></p><p><h3><b>3</b></h3><h3><b>epilogue</b></h3>Soho house's unique and demanding membership model is really rare, and its own star benefits have brought it many customers. However, the current rapid expansion and greater financial pressure have also caused a less optimistic situation for the company. Under such a strict membership system, it will be difficult to keep style and achieve profitability.</p>","source":"gelonghui_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Soho house makes another IPO, it is difficult to have both feelings and reality</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nSoho house makes another IPO, it is difficult to have both feelings and reality\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">格隆汇</strong><span class=\"h-time small\">2021-07-12 19:44</span>\n</p>\n</h4>\n</header>\n<article>\n<p>On July 6, the world's top<a href=\"https://laohu8.com/S/DLX\">Luxurious</a>The social club Soho house applied for an IPO with the U.S. Securities and Exchange Commission (SEC) under the company name Membership Collective Group (MCG). It plans to list on Nasdaq and plans to raise US $480 million.</p><p>MCG is a global membership platform consisting of Soho House, Soho Works, The Ned, Scorpios Beach Club, Soho Home, and related digital platforms. Soho House was founded by founder Nick Jones in London, England in 1995. As of April 4, 2021,<b>The company has more than 119,000 members worldwide.</b></p><p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/409c5880cf5965db54afb515f73ea659\" tg-width=\"812\" tg-height=\"514\"><span>Image source: Internet</span></p><p>The controlling shareholder of MCG is Yucaipa, an investment institution founded by Ron Burkle. After the company goes public, Yucaipa will own 58% of B shares.</p><p><b>It is worth mentioning that this is not the first time MCG has tried an IPO.</b>As early as February 2018, MCG tried to list on the New York Stock Exchange. The company's valuation at that time was about US $2 billion, which was on par with luxury goods empire LVMH. It also hired<a href=\"https://laohu8.com/S/GS\">Goldman Sachs</a>、<a href=\"https://laohu8.com/S/JPM\">JPMorgan Chase</a>Evaluating its financing options, but since no final decision has been made, the journey to listing has ended.</p><p><h3><b>1</b></h3><h3><b>Strict membership system</b></h3>After 25 years, Soho house has grown from a private club to now a top club chain integrating hotels, restaurants, bars and SPA. It has successively settled in London, new york, Hong Kong, Berlin and other places, and currently has 30 branches all over the world; And the site selection is very distinctive, from retro British buildings to townhouses by the sea, and then from modern urban tall buildings to warm farm cottages.<b>It is a club that designers all over the world want to participate in, and it is also the most difficult club to get membership in the world.</b></p><p><img src=\"https://static.tigerbbs.com/f72be24cb687effbc8aadf986dd2b058\" tg-width=\"818\" tg-height=\"546\" referrerpolicy=\"no-referrer\"></p><p>Image source: Internet</p><p>Compared with the eye-catching design style, \"humanities\" is actually the soul of Soho house. The membership system of this club is notoriously strict, and it is highly sought after by elites from all walks of life. However, it is mainly aimed at not the rich and politicians, nor money and status, but interesting and creative talents in film, art, music and fashion.</p><p>In fact, for the rich, the threshold for membership is not too high. They only need to pay more than 30,000 Hong Kong dollars a year to enter the social circle of the \"upper class\", which can be described as the ultimate cost performance. However,<b>Soho house can't be entered if you have money.</b>Its characteristic \"screening\" mechanism is particularly demanding.</p><p>First of all, you have to be pushed by two members. Secondly, you need to conduct a five-page written examination before you can enter the interview \"applicant dinner\". Even if you pass, you will still be retired if your temperament is found to be inconsistent.<b>It is said that even socialite Kim Kardashian has been repeatedly turned away.</b></p><p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/1ce16184921a1ac77a7880818621f34b\" tg-width=\"1080\" tg-height=\"1746\"><span>Image source: Internet</span></p><p>Even so, tens of thousands of people still queue up to join the club every year.<b>From 2016 to 2020, the number of members increased by about 16% every year.</b>As of May 30, 59,000 people have applied for membership this year.</p><p><img src=\"https://static.tigerbbs.com/faa82906424b00294ce9c36dd4e761db\" tg-width=\"643\" tg-height=\"677\" referrerpolicy=\"no-referrer\"></p><p>Now Soho house has gradually become an exclusive club for celebrities. Members include movie star Lena Ondo, model Kate Moss, singer<a href=\"https://laohu8.com/S/TU\">Thales</a>Wift and so on.</p><p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/a2683e9454fbfdf1a9d3b25126696391\" tg-width=\"639\" tg-height=\"408\"><span>Image source: Internet</span></p><p><h3><b>2</b></h3><h3><b>It is difficult to hide losses under active expansion</b></h3><b>Under the aura of a powerful star, such a proud Soho house has actually not yet achieved profitability since the company was founded.</b></p><p>Revenue in fiscal year 2020 dropped from US $642 million in 2019 to US $384 million. The net loss in the first quarter of 2021 was US $93.037 million. According to the prospectus, more than half of Soho house's revenue comes from membership services, indicating that the company's profitability depends on input costs and discretionary expenditures.</p><p><img src=\"https://static.tigerbbs.com/af7c6801232e4552f1ef087b2fca4ecc\" tg-width=\"1080\" tg-height=\"400\" referrerpolicy=\"no-referrer\"></p><p>The sudden outbreak of the epidemic has had a considerable impact on the performance of Soho house. In order to control costs, the company laid off 19% of its top employees in 2020, but even so, it could not save the net loss of US $235 million in 2020.</p><p>Although Soho house suffered serious losses, as the world's top membership club, it still has to continue to increase investment to maintain the company's consistent style, because customers' recognition of the Soho house brand plays a key role in the company's performance.</p><p>Soho house plans to use the funds raised from this listing to help the club grow and<b>Aiming to expand the number of clubs to 46 in 2023,</b>However, there may be many factors in this process that are beyond the control of Soho house. The company intends to replicate past patterns in a personalized but consistent manner in the cities it covers next, which can be found in<a href=\"https://laohu8.com/S/300778\">New City</a>It is not easy to compete for high-quality and suitable locations to build a new place. It is not only to familiarize yourself with new laws, but also to convey brand culture to emerging markets to attract target customers.<b>If Soho house fails to meet the challenges, the huge investment will have a negative impact on the company's performance.</b></p><p><h3><b>3</b></h3><h3><b>epilogue</b></h3>Soho house's unique and demanding membership model is really rare, and its own star benefits have brought it many customers. However, the current rapid expansion and greater financial pressure have also caused a less optimistic situation for the company. Under such a strict membership system, it will be difficult to keep style and achieve profitability.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"http://www.gelonghui.com/p/474913\">格隆汇</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/f72be24cb687effbc8aadf986dd2b058","relate_stocks":{},"source_url":"http://www.gelonghui.com/p/474913","is_english":false,"share_image_url":"https://static.laohu8.com/6b8fa6424aebe95f6781d04ef17a1852","article_id":"2150384615","content_text":"7月6日，世界顶级的豪华社交俱乐部Soho house以Membership Collective Group（简称MCG）作为公司名称向美国证券交易委员会SEC申请IPO，计划在纳斯达克上市，拟募资4.8亿美元。\nMCG是一个由Soho House、Soho Works、The Ned、Scorpios Beach Club、Soho Home以及相关数字平台组成的全球会员平台。Soho House由创始人Nick Jones于1995年在英国伦敦创办，截至2021年4月4日，公司在全球的会员超过11.9万。\n图片来源：网络\nMCG的控股股东是Yucaipa，一家由Ron Burkle创始的投资机构。公司上市后，Yucaipa将拥有58%的B股股权。\n值得一提的是，这已经不是MCG首次尝试IPO。早在2018年2月，MCG就曾试图在纽交所上市，公司当时的估值约为20亿美元，与奢侈品帝国LVMH旗鼓相当，还聘请了高盛、摩根大通评估其融资方案，但由于一直未做出最终决定，上市之旅也就不了了之了。\n1\n严格的会员制度\n历经25年，Soho house从一家私人俱乐部发展到现在集酒店、餐厅、酒吧、SPA于一体的顶级连锁俱乐部。在伦敦、纽约、香港、柏林等地相继落脚，目前全球拥有分店30家；且选址都极富特色，从复古的英伦建筑到海边的联排别墅，再从摩登的都市高楼到温馨的农场小屋，是全球设计师挤破头都想参与的俱乐部，也是全球会员资格最难拿的俱乐部。\n\n图片来源：网络\n比起引人瞩目的设计风格，其实“人文”才是Soho house的灵魂所在。这个俱乐部的会员制是出了名的严格，深受各界精英的追捧，然而它主要针对的人群并不是富豪和政客，也是不是金钱和地位，而是电影、艺术、音乐、时尚界这些有意思、有创造力的人才。\n其实对有钱人来说，入会的门槛不算太高，每年只需支付3万多港币便可进入“上流社会”的社交圈，可谓极致性价比。然而，Soho house却不是有钱就能进，它特有的“筛选”机制尤其苛刻。\n首先，你要由两名会员内推，其次还需进行五页纸的笔试审核才能进入面试环节“申请者饭局”，即便通过，倘若发现气质不符，依然会遭到清退。据说连社交名媛金卡戴珊都被屡次拒之门外。\n图片来源：网络\n\n即便如此，每年依然有上万人排队申请加入俱乐部。2016-2020年,每年会员数量增长约16%。截至5月30日，今年已有5.9万人申请入会。\n\n现在的Soho house已逐渐成为名流进出的专属俱乐部，会员包括影星莱纳昂多、模特凯特摩丝、歌手泰勒斯威夫特等等。\n图片来源：网络\n\n2\n积极扩张下难掩亏损\n在强大的明星光环下，如此傲娇的Soho house，实际上自公司成立以来还尚未实现盈利。\n2020财年的营收更是从2019年的6.42亿美元降至3.84亿美元。2021年一季度净亏损9303.7万美元。招股书显示，Soho house一半以上的收入来自会员服务，说明公司能否盈利取决于投入成本和可自由支配的支出。\n\n疫情的突然爆发给Soho house的业绩造成不小的冲击。为了控制成本，公司于2020年裁掉19%的头部员工，但即便如此，也无法挽救2020年净亏损2.35亿美元的局面。\n尽管Soho house亏损严重，但作为全球顶级的会员制俱乐部，还是得持续加大投入才能维持公司一贯的格调，因为客户对Soho house品牌的认可于公司业绩而言起到十分关键的作用。\nSoho house计划将本次上市筹集到的资金用于帮助俱乐部的发展，并目标于2023年将俱乐部数量扩张至46家，然而这一过程中或出现许多因素超出Soho house的控制范围。公司打算在接下来覆盖的城市中以个性化但一致的方式复制过去的模式，可在新城市争夺高质量且合适的地点搭建新场所并非易事，既要熟悉新的法律，又要向新兴市场传达品牌文化吸引目标客户。倘若Soho house无法应对挑战，巨大的投入将给公司业绩带来不利影响。\n3\n结语\nSoho house独特而苛刻的会员制模式属实罕见，自带的明星效益为其带来不少客户。但目前快速的扩张和较大的财务压力也给公司造成较不乐观的局面。俱乐部在如此严格的会员制度下，保持格调和实现盈利将难以两全。","news_type":1,"symbols_score_info":{}},"isVote":1,"tweetType":1,"viewCount":1656,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":11,"xxTargetLangEnum":"ORIG"},"commentList":[],"hasMoreComment":false,"orderType":2}