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Chiazhe
2021-06-21

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Missing SaaS is missing this era

01 人生最重要的决定 6年前，我作出了人生最重要的一个决定：转行！那时我还在如日中天的Oracle公司，虽然传统软件仍然是各大企业的首选，但在资本的助推下，中国SaaS开始崭露头角。 2013到

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{"i18n":{"language":"en_US"},"data":{"magic":2,"id":167824894,"tweetId":"167824894","gmtCreate":1624260788418,"gmtModify":1703831816796,"author":{"id":3575272463691980,"idStr":"3575272463691980","authorId":3575272463691980,"authorIdStr":"3575272463691980","name":"Chiazhe","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[],"fanSize":1,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"extraTitle":"","html":"<html><head></head><body>666</body></html>","htmlText":"<html><head></head><body>666</body></html>","text":"666","highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"favoriteSize":0,"link":"https://ttm.financial/post/167824894","repostId":1171966944,"repostType":4,"repost":{"id":"1171966944","kind":"news","pubTimestamp":1624254615,"share":"https://ttm.financial/m/news/1171966944?lang=en_US&edition=fundamental","pubTime":"2021-06-21 13:50","market":"hk","language":"zh","title":"Missing SaaS is missing this era","url":"https://stock-news.laohu8.com/highlight/detail?id=1171966944","media":"ToB老人家","summary":"01 人生最重要的决定\n6年前，我作出了人生最重要的一个决定：转行！\n那时我还在如日中天的Oracle公司，虽然传统软件仍然是各大企业的首选，但在资本的助推下，中国SaaS开始崭露头角。\n\n2013到","content":"01 The most important decision in lifeSix years ago, I made the most important decision in my life: changing careers!At that time, I was still in Oracle, which was in full swing. Although traditional software was still the first choice of major enterprises, with the help of capital, Chinese SaaS began to emerge.<img src=\"https://static.tigerbbs.com/a5c23147277c69f98011dc3b27b8969c\" tg-width=\"208\" tg-height=\"152\" referrerpolicy=\"no-referrer\">China's SaaS financing trends from 2013 to 2015At that time, as a typical European and American company, the world's second largest software company (the first was<a href=\"https://laohu8.com/S/MSFT\">Microsoft</a>), Oracle's benefits are very generous: competitive salary, no 996, plus long annual leave and various training opportunities. But I resolutely gave up all this and chose to join a SaaS<a href=\"https://laohu8.com/S/V03.SI\">Startups</a>, because I have strongly felt that traditional software is declining, and the future must belong to SaaS.More importantly, I realized that for us ordinary IT people, SaaS will be the best opportunity of this era. I even think that missing SaaS is missing this era.02 The trend of the timesIn 2017, Wang Xing, CEO of Meituan, said in a speech titled \"The Second Half of the Internet\": An important direction of Internet entrepreneurship is to deeply penetrate into subdivided industries. It is necessary to understand all aspects of the industry, transform the industry and create new value. Wang Xing said: \"Take Meituan Review as an example. Before, it was more about group buying and take-out, serving the C-end. But now we are beginning to get more involved in B-side businesses, such as restaurant management. \"In China, the mobile Internet has profoundly changed everyone's life. According to the statistics of China Internet Network Information Center, as of December 2020, the number of mobile Internet users in China has reached 986 million. According to statistics from the Qianzhan Industry Research Institute, as of December 2020, the average online time of Chinese mobile Internet users has reached 5.72 hours/day.When most Chinese people have become<a href=\"https://laohu8.com/S/5RE.SI\">smart</a>Heavy mobile phone users mean that enterprises must also conform to the trend of the times and migrate their products and management to the mobile Internet.However, for the software industry, the mobile Internet is not just as simple as APP. The deeper concept lies in: user-centered and attaching importance to mobile experience; Continuous iteration and quick adjustment. Compared with traditional software, Chinese SaaS is undoubtedly more in line with the concept of mobile Internet. It is the general trend for enterprises to gradually replace the original traditional software with SaaS software.03 Take Control of Your WorkI believe that many product managers who work as internal systems have felt a deep sense of powerlessness: the product department is an auxiliary department and always revolves around the business department. If the business department has strong capabilities, it is nothing more than a little harder, and you can still enjoy the dividends of the company's growth; If the business department lacks the ability, or the company's business cannot be opened, it will be difficult for the product department alone to make a breakthrough. Even the product manager may become a scapegoat: if the business is not progressing, why do the product manager keep it?As a SaaS product manager, there are few such annoyances.First of all, software products are the main profit body of SaaS companies, which means that compared with other departments, the product department is the core business department. Product managers don't need to look at other business units in the face.Secondly, most successful SaaS companies meet the needs of a large number of customers through a set of standardized products. The overall planning and design of the product will not be affected by the requirements of a certain customer. In order to reduce the disruption of product managers and allow them to concentrate on building the best products, in SaaS companies, product managers often have a high degree of autonomy. This autonomy includes: demand authenticity determination, priority determination and so on.A SaaS founder said to me, \"In our company, customers and sales don't matter. Product iteration is mainly based on the product department, otherwise the product will become very bloated\". In fact, in SaaS companies, this kind of rule is very common.Therefore, as a SaaS product manager, you have more control over your work than an internal product manager.04 Opportunities for ordinary peopleIn the era of traditional software, Oracle and SAP are all industries, such as Huawei, Lenovo, Volkswagen,<a href=\"https://laohu8.com/S/601988\">BANK OF CHINA</a>、<a href=\"https://laohu8.com/S/BABA\">Alibaba</a>Are all their clients. This is due to the fact that they can carry out large-scale secondary development according to the needs of each customer, so the requirements for product standardization capabilities are relatively low.However, in the SaaS era, the requirements for product standardization capabilities are higher, and a good user experience must also be taken into account. In order to achieve this, most SaaS products have to focus on a few industries or fields. For example, even if the market value has surpassed Oracle's<a href=\"https://laohu8.com/S/CRM\">Salesforce</a>(Data as of June 19, 2021), its SaaS products still focus on the CRM field. And<a href=\"https://laohu8.com/S/WDAY\">Workday</a>, Slack, and Shopify have become SaaS companies with a market value of 100 billion or even trillion yuan in the fields of HR, office collaboration, and e-commerce respectively.Similarly, China's SaaS is mostly vertical products. For example, Sales Easy in the CRM field, Beisen in the HR field, Youzan in the e-commerce field, etc. This means that customers from all walks of life need more SaaS products.Unlike companies such as BAT, which value the background of prestigious schools, SaaS companies pay more attention to the understanding of B-side business. Therefore, for product managers or other positions from small and medium-sized factories, transforming SaaS is a more reliable opportunity.In addition, compared with foreign countries, China's SaaS started late and there is still a lot of room for development. As of June 19, 2021, foreign countries have already<a href=\"https://laohu8.com/S/ADBE\">Adobe</a>, Salesfore, Shopify and other SaaS companies with a market value of over 1 trillion yuan. In China, the first SaaS companies to go public, Youzan and Weimob, both had a market value of less than 40 billion yuan during the same period, which is orders of magnitude different from foreign SaaS giants.However, for us, the sooner we enter a sunrise industry, the sooner we can enjoy the dividends of industry development.05 Change the WorldWhy did I leave the world-renowned Oracle company and move to a little-known startup? Because of the call of dreams.Life is like a river. What matters is not a noble birth, but a continuous blessing for all beings. A great life, like the Amazon River, winds for 6,400 kilometers, nurturing 40% of the South American continent.The core of SaaS management is to serve a large number of enterprises through standardized products. This means that the products we design can spread to thousands of enterprises in Qian Qian, bringing them easier working methods and higher profits. Imagine how fulfilling it is to design and bring a small feature live that can be used by thousands of businesses the next day. Moreover, even if we leave the company, the products we were responsible for will continue to benefit the society and become the business cards of our lives.For example, I was once responsible for an order management SaaS product for small and medium-sized enterprises, and iterated it from lack of interest to several times of increase in the number of orders; I was also responsible for a channel management SaaS product for large enterprises, which not only achieved 0 to 1, but also personally participated in winning benchmark customers. Both products are developing very well at present. Although I am no longer responsible, they have left an indelible mark on me.Therefore, choosing to be a SaaS product manager is like choosing to be a still river: it is unlikely to be magnificent, but it is likely to be winding and endless.06The person closest to a CEOAs the core position of SaaS company, SaaS product managers need to have all-round abilities and a working attitude to pursue the ultimate.In addition to the ability of business sorting and product design that general B-end product managers need to have, SaaS product managers must also have strong business awareness and Owner awareness.Customers pay for the right to use SaaS products. Therefore, the positioning of the product and the matching degree with the customer's business will largely determine the fate of a product, which in turn will affect the company's revenue and prospects. If a product manager lacks business awareness and pursues the ultimate work attitude, and can only passively design products according to the requirements of leaders or customers, it will be difficult for such a product manager to be independent.In order to reduce the training cost of enterprises and lower the talent threshold, SaaS products are very much in pursuit of high availability, that is, they can be operated without training. At the same time, operational efficiency is also very important, because sometimes even one more click will cause a heavy operational burden on business personnel. This forces SaaS product managers to design every product detail.Becoming a SaaS product manager means that you need to continuously improve your business awareness and polish your extreme work attitude. Therefore, I think that an excellent SaaS product manager is the closest person to the CEO of a SaaS company.07 Don't miss SaaSChinese SaaS has just started. As a disruptor of traditional software, SaaS still has a long way to go. For example:<ul><li>Pursuing standardized SaaS, how to meet the personalized needs of large enterprises?</li><li>How does the fragmented vertical SaaS meet the needs of one-stop solutions for large enterprises?</li><li>Faced with small and micro enterprises that lack talents and management capabilities, how to truly empower them through SaaS?</li><li>Under the wave of digitalization, how to meet the needs of enterprise transformation consulting?</li><li>In the era of intelligence, how does SaaS integrate with AI?</li><li>Under the background of globalization, how does China's SaaS go global?</li></ul>In the face of new things, ordinary people see difficulties, while masters see opportunities.China's SaaS is not perfect. It should be said that there are still many problems. However, for a thing that represents a trend, the more problems there are, the greater the chance; The more imperfect, the more promising it is.This is the worst SaaS and the best SaaS. Don't miss SaaS, just like don't miss this era.","source":"lsy1624254627080","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Missing SaaS is missing this era</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nMissing SaaS is missing this era\n</h2>\n<h4 class=\"meta\">\n\nToB老人家2021-06-21 13:50\n\n</h4>\n</header>\n<article>\n01 The most important decision in lifeSix years ago, I made the most important decision in my life: changing careers!At that time, I was still in Oracle, which was in full swing. Although traditional software was still the first choice of major enterprises, with the help of capital, Chinese SaaS began to emerge.<img src=\"https://static.tigerbbs.com/a5c23147277c69f98011dc3b27b8969c\" tg-width=\"208\" tg-height=\"152\" referrerpolicy=\"no-referrer\">China's SaaS financing trends from 2013 to 2015At that time, as a typical European and American company, the world's second largest software company (the first was<a href=\"https://laohu8.com/S/MSFT\">Microsoft</a>), Oracle's benefits are very generous: competitive salary, no 996, plus long annual leave and various training opportunities. But I resolutely gave up all this and chose to join a SaaS<a href=\"https://laohu8.com/S/V03.SI\">Startups</a>, because I have strongly felt that traditional software is declining, and the future must belong to SaaS.More importantly, I realized that for us ordinary IT people, SaaS will be the best opportunity of this era. I even think that missing SaaS is missing this era.02 The trend of the timesIn 2017, Wang Xing, CEO of Meituan, said in a speech titled \"The Second Half of the Internet\": An important direction of Internet entrepreneurship is to deeply penetrate into subdivided industries. It is necessary to understand all aspects of the industry, transform the industry and create new value. Wang Xing said: \"Take Meituan Review as an example. Before, it was more about group buying and take-out, serving the C-end. But now we are beginning to get more involved in B-side businesses, such as restaurant management. \"In China, the mobile Internet has profoundly changed everyone's life. According to the statistics of China Internet Network Information Center, as of December 2020, the number of mobile Internet users in China has reached 986 million. According to statistics from the Qianzhan Industry Research Institute, as of December 2020, the average online time of Chinese mobile Internet users has reached 5.72 hours/day.When most Chinese people have become<a href=\"https://laohu8.com/S/5RE.SI\">smart</a>Heavy mobile phone users mean that enterprises must also conform to the trend of the times and migrate their products and management to the mobile Internet.However, for the software industry, the mobile Internet is not just as simple as APP. The deeper concept lies in: user-centered and attaching importance to mobile experience; Continuous iteration and quick adjustment. Compared with traditional software, Chinese SaaS is undoubtedly more in line with the concept of mobile Internet. It is the general trend for enterprises to gradually replace the original traditional software with SaaS software.03 Take Control of Your WorkI believe that many product managers who work as internal systems have felt a deep sense of powerlessness: the product department is an auxiliary department and always revolves around the business department. If the business department has strong capabilities, it is nothing more than a little harder, and you can still enjoy the dividends of the company's growth; If the business department lacks the ability, or the company's business cannot be opened, it will be difficult for the product department alone to make a breakthrough. Even the product manager may become a scapegoat: if the business is not progressing, why do the product manager keep it?As a SaaS product manager, there are few such annoyances.First of all, software products are the main profit body of SaaS companies, which means that compared with other departments, the product department is the core business department. Product managers don't need to look at other business units in the face.Secondly, most successful SaaS companies meet the needs of a large number of customers through a set of standardized products. The overall planning and design of the product will not be affected by the requirements of a certain customer. In order to reduce the disruption of product managers and allow them to concentrate on building the best products, in SaaS companies, product managers often have a high degree of autonomy. This autonomy includes: demand authenticity determination, priority determination and so on.A SaaS founder said to me, \"In our company, customers and sales don't matter. Product iteration is mainly based on the product department, otherwise the product will become very bloated\". In fact, in SaaS companies, this kind of rule is very common.Therefore, as a SaaS product manager, you have more control over your work than an internal product manager.04 Opportunities for ordinary peopleIn the era of traditional software, Oracle and SAP are all industries, such as Huawei, Lenovo, Volkswagen,<a href=\"https://laohu8.com/S/601988\">BANK OF CHINA</a>、<a href=\"https://laohu8.com/S/BABA\">Alibaba</a>Are all their clients. This is due to the fact that they can carry out large-scale secondary development according to the needs of each customer, so the requirements for product standardization capabilities are relatively low.However, in the SaaS era, the requirements for product standardization capabilities are higher, and a good user experience must also be taken into account. In order to achieve this, most SaaS products have to focus on a few industries or fields. For example, even if the market value has surpassed Oracle's<a href=\"https://laohu8.com/S/CRM\">Salesforce</a>(Data as of June 19, 2021), its SaaS products still focus on the CRM field. And<a href=\"https://laohu8.com/S/WDAY\">Workday</a>, Slack, and Shopify have become SaaS companies with a market value of 100 billion or even trillion yuan in the fields of HR, office collaboration, and e-commerce respectively.Similarly, China's SaaS is mostly vertical products. For example, Sales Easy in the CRM field, Beisen in the HR field, Youzan in the e-commerce field, etc. This means that customers from all walks of life need more SaaS products.Unlike companies such as BAT, which value the background of prestigious schools, SaaS companies pay more attention to the understanding of B-side business. Therefore, for product managers or other positions from small and medium-sized factories, transforming SaaS is a more reliable opportunity.In addition, compared with foreign countries, China's SaaS started late and there is still a lot of room for development. As of June 19, 2021, foreign countries have already<a href=\"https://laohu8.com/S/ADBE\">Adobe</a>, Salesfore, Shopify and other SaaS companies with a market value of over 1 trillion yuan. In China, the first SaaS companies to go public, Youzan and Weimob, both had a market value of less than 40 billion yuan during the same period, which is orders of magnitude different from foreign SaaS giants.However, for us, the sooner we enter a sunrise industry, the sooner we can enjoy the dividends of industry development.05 Change the WorldWhy did I leave the world-renowned Oracle company and move to a little-known startup? Because of the call of dreams.Life is like a river. What matters is not a noble birth, but a continuous blessing for all beings. A great life, like the Amazon River, winds for 6,400 kilometers, nurturing 40% of the South American continent.The core of SaaS management is to serve a large number of enterprises through standardized products. This means that the products we design can spread to thousands of enterprises in Qian Qian, bringing them easier working methods and higher profits. Imagine how fulfilling it is to design and bring a small feature live that can be used by thousands of businesses the next day. Moreover, even if we leave the company, the products we were responsible for will continue to benefit the society and become the business cards of our lives.For example, I was once responsible for an order management SaaS product for small and medium-sized enterprises, and iterated it from lack of interest to several times of increase in the number of orders; I was also responsible for a channel management SaaS product for large enterprises, which not only achieved 0 to 1, but also personally participated in winning benchmark customers. Both products are developing very well at present. Although I am no longer responsible, they have left an indelible mark on me.Therefore, choosing to be a SaaS product manager is like choosing to be a still river: it is unlikely to be magnificent, but it is likely to be winding and endless.06The person closest to a CEOAs the core position of SaaS company, SaaS product managers need to have all-round abilities and a working attitude to pursue the ultimate.In addition to the ability of business sorting and product design that general B-end product managers need to have, SaaS product managers must also have strong business awareness and Owner awareness.Customers pay for the right to use SaaS products. Therefore, the positioning of the product and the matching degree with the customer's business will largely determine the fate of a product, which in turn will affect the company's revenue and prospects. If a product manager lacks business awareness and pursues the ultimate work attitude, and can only passively design products according to the requirements of leaders or customers, it will be difficult for such a product manager to be independent.In order to reduce the training cost of enterprises and lower the talent threshold, SaaS products are very much in pursuit of high availability, that is, they can be operated without training. At the same time, operational efficiency is also very important, because sometimes even one more click will cause a heavy operational burden on business personnel. This forces SaaS product managers to design every product detail.Becoming a SaaS product manager means that you need to continuously improve your business awareness and polish your extreme work attitude. Therefore, I think that an excellent SaaS product manager is the closest person to the CEO of a SaaS company.07 Don't miss SaaSChinese SaaS has just started. As a disruptor of traditional software, SaaS still has a long way to go. For example:<ul><li>Pursuing standardized SaaS, how to meet the personalized needs of large enterprises?</li><li>How does the fragmented vertical SaaS meet the needs of one-stop solutions for large enterprises?</li><li>Faced with small and micro enterprises that lack talents and management capabilities, how to truly empower them through SaaS?</li><li>Under the wave of digitalization, how to meet the needs of enterprise transformation consulting?</li><li>In the era of intelligence, how does SaaS integrate with AI?</li><li>Under the background of globalization, how does China's SaaS go global?</li></ul>In the face of new things, ordinary people see difficulties, while masters see opportunities.China's SaaS is not perfect. It should be said that there are still many problems. However, for a thing that represents a trend, the more problems there are, the greater the chance; The more imperfect, the more promising it is.This is the worst SaaS and the best SaaS. Don't miss SaaS, just like don't miss this era.\n<div class=\"bt-text\">\n\n\n source：<a href=\"https://mp.weixin.qq.com/s/uUEIASQB9iioeX9lyS1t8w\">ToB老人家</a>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/4a9699fd03ca97c5defc830f7c544662","relate_stocks":{},"source_url":"https://mp.weixin.qq.com/s/uUEIASQB9iioeX9lyS1t8w","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1171966944","content_text":"01 人生最重要的决定\n6年前，我作出了人生最重要的一个决定：转行！\n那时我还在如日中天的Oracle公司，虽然传统软件仍然是各大企业的首选，但在资本的助推下，中国SaaS开始崭露头角。\n\n2013到2015年中国SaaS融资趋势\n当时，作为典型的欧美企业，全球第二大软件公司（第一是微软），Oracle的福利非常优渥：有竞争力的薪酬，没有996，外加超长年假和各种培训机会。但是我毅然放弃这一切，选择加入一家SaaS创业公司，就在于我已经强烈感受到，传统软件正在走向衰败，未来一定属于SaaS。\n更关键的是，我意识到，对于我们这些平凡的IT人来说，SaaS将是这个时代最好的机遇。我甚至认为，错过SaaS，就是错过这个时代。\n02 时代的趋势\n2017年，美团CEO王兴在一场名为“互联网下半场“的演讲中表示：互联网创业的一个重要方向就是深度扎到细分行业里去。要了解行业的方方面面，去改造行业、创造新的价值。王兴说：“以美团点评为例，之前更多都是做团购、外卖，服务于C端。但是现在开始更多介入B端业务，比如餐厅管理等。”\n在中国，移动互联网已经深刻改变了每个人的生活。据中国互联网络信息中心统计，截至2020年12月，中国手机网民已达9.86亿。而据前瞻产业研究院统计，截止2020年12月，中国手机网民网民平均上网时长已达到5.72小时/天。\n当大部分中国人已经成为智能手机重度用户，意味着企业也必须顺应时代潮流，将产品和管理都迁移到移动互联网上。\n但是，对于软件产业来说，移动互联网不仅仅是APP那么简单。更深层次的理念在于：以用户为中心，重视移动端体验；持续迭代，快速调整。而相对于传统软件，中国SaaS无疑更符合移动互联网的理念。企业逐步用SaaS软件替换原有传统软件，是大势所趋。\n03 掌控自己的工作\n相信很多做内部系统的产品经理，都有过深深的无力感：产品部门是辅助部门，永远都围绕着业务部门转。如果业务部门能力强还好，无非是辛苦一点，还能够享受公司成长的红利；如果碰到业务部门能力欠缺，或者公司业务打不开局面，单靠产品部门就很难有突破。甚至产品经理还可能成为替罪羊：业务没有进展，产品经理还留着干嘛？\n作为SaaS产品经理，就很少有这种烦恼。\n首先，软件产品就是SaaS公司的盈利主体，这就意味着，相对于其他部门，产品部才是最核心的业务部门。产品经理不需要看其他业务部门的脸色。\n其次，大多数成功的SaaS公司，都是通过一套标准化产品满足海量客户的需求。不会因为某一个客户的要求，而影响产品的整体规划和设计。为了降低产品经理受到的干扰，让他们集中精力构建最优秀的产品，在SaaS公司，产品经理往往具有高度自主权。这种自主权包括：需求真伪判定、优先级判定等等。\n一位SaaS创始人对我说：“在我们公司，客户和销售说了都不算，产品迭代以产品部为主，否则产品就会变得很臃肿”。实际上，在SaaS公司，这种规则非常普遍。\n因此，作为SaaS产品经理，比内部产品经理更能掌控自己的工作。\n04 平凡人的机遇\n在传统软件时代，Oracle、SAP都是多个行业通吃，比如华为、联想、大众汽车、中国银行、阿里巴巴都是他们的客户。这得益于，他们可以根据每个客户的需求进行大规模二次开发，因此对产品标准化能力要求相对较低。\n但在SaaS时代，对产品标准化能力要求更高，还必须同时兼顾良好的用户体验。为了实现这一点，大部分SaaS产品不得不聚焦于少数行业或领域。比如，即便是市值已经超越Oracle的Salesforce（截止2021/6/19数据），其SaaS产品仍然聚焦于CRM领域。而Workday、Slack、Shopify则分别在HR、办公协同和电商领域成为千亿甚至万亿元市值的SaaS企业。\n同样，中国SaaS也多为垂直化产品。比如，CRM领域的销售易，HR领域的北森，电商领域的有赞等等。这就意味着，各行各业的客户需要更多的SaaS产品。\n不同于BAT等企业看重名校背景，SaaS公司更看重对B端业务的理解。因此，对于中小厂出身的产品经理或者其他岗位来说，转型SaaS才是更靠谱的机会。\n另外，相对于国外，中国SaaS起步较晚，还有很大的发展空间。截止到2021年6月19日，国外已经有Adobe、Salesfore、Shopify等市值超10,000亿元的SaaS企业。而在中国，率先上市的SaaS企业有赞和微盟，同期市值均不到400亿元，和国外SaaS巨头存在数量级的差异。\n但是，对于我们来说，越早进入一个朝阳行业，越早能够享受到行业发展的红利。\n05 改变世界\n为什么我离开世界知名的Oracle公司，跳槽到名不经传的创业公司？因为梦想的召唤。\n人生就像一条河流，重要的不是出身高贵，而是连绵不绝、福泽众生。伟大的人生，就如同亚马孙河，蜿蜒6400公里，哺育了南美大陆40%的面积。\nSaaS经营的核心，是通过标准化产品，服务海量企业。这就意味着，我们设计的产品，可以传播到千千万万企业，给他们带来更轻松的工作方式和更高的利润。想象一下，你设计并上线了一个小功能，第二天就能被上千家企业使用，这是多么有成就感的事情。而且，即便离开了公司，我们曾负责的产品，仍然会源源不断造福社会，成为我们人生的名片。\n比如，我曾经负责过一款面向中小企业的订单管理SaaS产品，将它从乏人问津迭代到订单数量几倍的增长；我还曾经负责过一款面向大型企业的渠道管理SaaS产品，不但实现了0到1，还亲自参与拿下标杆客户。这两款产品目前发展都很不错，虽然我不再负责，但是它们身上已经留下我不可磨灭的烙印。\n因此，选择做SaaS产品经理，就像选择做一条静水长流的小河：它不太可能波澜壮阔，但它很可能蜿蜒绵长，生生不息。\n06 最接近CEO的人\n作为SaaS公司最核心的岗位，SaaS产品经理需要具备全方位的能力，以及追求极致的工作态度。\n除了一般B端产品经理需要具备的业务梳理、产品设计等能力，SaaS产品经理还必须具备较强的商业意识和Owner意识。\n客户为SaaS产品的使用权付费。因此，产品的定位、与客户业务的匹配度会在很大程度上决定一个产品的命运，进而影响到公司的收入和前景。如果产品经理缺乏商业意识，以及追求极致的工作态度，只能被动按照领导或者客户的要求设计产品，这样的产品经理就很难独当一面。\n为了降低企业培训成本，降低人才门槛，SaaS产品非常追求高可用，即不需要培训就能够上手操作。同时，操作效率也非常重要，因为有时候哪怕只是多点击一下，也会对业务人员造成很重的操作负担。这就倒逼SaaS产品经理设计好每一个产品细节。\n成为SaaS产品经理，就意味着需要不断提升商业意识、打磨极致化的工作态度。因此，我认为，优秀的SaaS产品经理，是最接近SaaS公司CEO的人。\n07 不要错过SaaS\n中国SaaS才刚起步。作为传统软件的颠覆者，SaaS还有很长的路要走。比如：\n\n追求标准化的SaaS，如何满足大企业的个性化需求？\n各自为政的垂直型SaaS，如何满足大企业一站式解决方案的需求？\n面对缺乏人才和管理能力的小微企业，如何通过SaaS真正为他们赋能？\n数字化浪潮下，如何满足企业转型咨询的需求？\n智能时代，SaaS如何与AI融合？\n全球化背景下，中国SaaS如何走向世界？\n\n在新事物面前，普通人看到的是困难，而高手看到的则是机会。\n中国SaaS并不完美，应该说，问题还不少。但是，对于一个代表趋势的事物，问题越多，机会越大；越不完美，越有可期。\n这是最坏的SaaS，也是最好的SaaS。不要错过SaaS，就像不要错过这个时代。","news_type":1,"symbols_score_info":{}},"isVote":1,"tweetType":1,"viewCount":1892,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":3,"xxTargetLangEnum":"ORIG"},"commentList":[],"hasMoreComment":false,"orderType":2}