The most crucial aspect of a good business is uniqueness, even within a niche industry. Apple was undoubtedly unique many years ago. Now, it might only be unique to its long-time users due to the familiarity with the system and ecosystem. However, when it comes to simply being a good phone, Apple is by no means unique. In fact, in many aspects, it doesn't necessarily offer superior features compared to others, and in some areas, it may even be considered inferior.
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