$Apple(AAPL)$
As a long term Apple holder, for over 20 years, I have experienced instances where the stock was caught in a slump as it is now short term. The leadership of Apple has always come through with revenue producing products and services. I see Tim Cook continuing this tradition of innovation.
Yes, Apple has created some “duds” in the past. They have the most recognized and loved brand name. People who can afford their premium pricing will put up the money to buy their aspiration line up of hardware and what’s more, they have the operating systems that are constantly upgraded for free and over 95% of apple users have the most up to date software that their hardware allows.
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