I saw an interesting point mentioned about google, that it should learn to be the "old Microsoft" and that hit me.
Microsoft has gradually lost its direction and purpose (massively missing the smartphone era with their Windows phone, constantly messing with their cash cow - Windows PC OS, etc.)
It really signals that companies need to make the correct call on whether to cut losses with more accuracy and not drag it out. And that they need to know what brought them their success.
In Google's ecosystem, their greatest hit was their search, but I believe most would say that today's google search pales in comparison to what it was 10 years ago. There was a marked pivot towards sales related links, aggregating all sorts of ads and online shops if you searched for something that was commonly sold. Then came the AI overview header for most searches, which started out like all trashy AI, baseless nonsense that ticked off users.
Back to the microsoft point though, with Windows OS being constantly messed with and users being unsatisfied, I wonder if Google has the capability to truly make a serious replacement, perhaps placing more love into their OS for Chromebooks (which itself was a novel idea but extremely prone to becoming obsolete real quickly and then becoming a burden to the environment for they could simply not be used for a longer time like most proper laptops and had to be dumped en masse)
Google obviously has their hands in many pies, allowing themselves more chances to succeed. Though ironically, I have seen Google constantly kill well loved products with no hesitation (for me: Google Podcasts and Chromecast. For a full list, read here: https://killedbygoogle.com/). Makes me wonder if that is a big company problem where they start tripping over themselves.
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