Against the macro backdrop of a declining real estate market and weakening wealth expectations, MINISO’s “small joys and instant pleasure” consumption model has become an affordable “happiness substitute” for young people. While it doesn’t solve fundamental problems, it offers an emotional outlet—making it one of the most resilient consumer categories during economic downturns.
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- quiettt·12-09 09:59Good call! MNSO's affordable luxuries are recession-proof gems. Keep buying the dips! [得意][看涨]1Report