$Amazon.com(AMZN)$ 

โ€‹๐Ÿš€ New Position: Why I'm Anchoring My Long-Term Portfolio with Amazon

โ€‹Status: Just opened 1st position (Accumulation Phase) ๐ŸŸข

Strategy: Long-term Core Holding / Scaling in on Dips

โ€‹Today I finally pulled the trigger on Amazon (AMZN). While many see it as just "e-commerce," I'm looking at the hidden engines that make this a top-tier compounder for 2026 and beyond.

โ€‹๐Ÿ’Ž The "Three-Pillar" Logic

โ€‹1. AWS & The AI Inflection โ˜๏ธ

We've officially moved past the "AI hype" into "AI execution." AWS growth has re-accelerated to 20%+ YoY as of our latest data. With the 2026 enterprise shift toward agentic AI models, Amazon's custom silicon (Trainium & Inferentia) is providing a massive cost advantage over peers.

โ€‹2. The $80B Ad Powerhouse ๐Ÿ“ˆ

Advertising is now Amazon's fastest-growing high-margin segment. It's no longer just "sponsored products" - it's Prime Video, Twitch, and a massive DSP network. In 2025, we saw Ads hit a $70B+ run rate; I expect this to be the primary driver for FCF expansion this year.

โ€‹3. Margin Expansion: The "Retail to Service" Shift ๐Ÿ”„

For the first time, Retail is only ~40% of the business. Amazon is now a Commerce Infrastructure company. By regionalizing fulfillment and scaling 3P (Third-Party) services, their operating margins are hitting record levels.

โ€‹๐Ÿ“Š My Technical View & Entry Plan

โ€‹Current Entry: Scaled in at current levels to establish a "toe-hold."

โ€‹Next Add Zone: I'll be looking to add more aggressively if we see a macro-driven pullback to the 200-day SMA.

โ€‹Final Thought: I'm not playing for a 5% swing. I'm playing for the structural re-rating of AMZN as the backbone of the AI economy.

Trade safe Tiger friends! [ShakeHands]  

AMZN
01-03 02:41
USAmazon.com
SidePrice | FilledRealized P&L
Buy
Open
225.35
1
+0.58%
Holding
Amazon.com

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