$Soup Holdings(5KI.SI)$ soup restaurant has an annual sales revenue of $40 million. If each person spends $40 in soup restaurant then they have 1 million customers a year. If each customer decides to invest $1000 in soup restaurant shares that will be $1 billion. Now it is only worth $20 million.
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Latest annual financial data shows net losses — negative earnings per share and weak profitability metrics like negative return on equity.