Xiaomi Q2 Earnings Strategy: Focus on the EV Business
I. Smartphone Business Holds the Fort, Overall Results in Line with Expectations
Smartphone average selling price hit an all-time high (passing through rising costs) → Q2 smartphone gross margin remained above 8%.
Shipments exceeded expectations: Omdia data showed Q2 shipments of 31.2 million units, 15% above Morgan Stanley's forecast.
New model launches and export plans are key to restarting growth: EV sales have slowed significantly in 2026 year-to-date. To reignite market enthusiasm, Xiaomi plans to deliver its first SUV model in late September 2026. Additionally, Xiaomi plans to begin exporting vehicles in 2027.
Overall financials: Total revenue is expected to exceed RMB 100 billion, with recurring net profit of approximately RMB 6 billion, in line with expectations.
Core tension: Smartphones are strong (ASP at record highs, shipments beat expectations), but gaming is weak + EV competition/investment concerns are overhangs. Earnings are broadly in line with expectations; whether it can beat will depend on the EV segment.
II. Volatility Estimates and Key Levels
Based on the current price of HK$25.88 and IV of 37.52%, this week's implied move is approximately ±4.5%, corresponding to a range of roughly HK$24.7–27.0.
Hong Kong options open interest further shows:
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Upside resistance (Call wall): 27 → 28 (10,400 contracts) → 30.
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Downside support (Put wall): 26 (6.4k) → 24 (4.6k) → 23 (3.3k).
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Put/Call OI = 0.61 (call-dominated, sentiment not bearish).
Summary: The current price of HK$25.88 is sitting just below the 26 Put wall. The actual post-earnings range could be wider than ±4.5% → upside to 27–28, downside to 24–23.
III. Three Scenarios and Corresponding Strategies (Illustrative, Not Recommendations)
Scenario 1: Range-bound oscillation (24.7–27.0, move ≤ ±4.5%) — Higher Probability
Q2 results in line (strong smartphones, no EV surprises), post-earnings IV eases (IV crush) — favors sellers:
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Shareholders can sell Covered Calls: sell 27–28 Calls $MIU.HK 20260821 27.50 CALL$ (near the thickest Call wall) to collect premium while capping the upside.
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Those willing to take assignment can sell Puts at 24 / 23 (Put walls) — Xiaomi has an Overweight rating with a HK$32 target, allowing you to buy a quality name at a discount.
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⚠️ Hong Kong options liquidity is thinner than U.S. large caps — watch bid-ask spreads and contract sizes.
Scenario 2: Breaks above 27 → pushes toward 28 (EV orders / smartphones beat expectations)
A high-volume breakout:
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Consider a Bull Call Spread, e.g., buy 26 / sell 28 (28 is a 10,400-contract Call wall — selling there collects premium).
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28 is a hard ceiling — it would take a genuine EV/smartphone surprise to push through. However, the OW target of 32 still leaves room for imagination.
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More conservatively: wait for a confirmed retest after breaking 27 before following the trend.
Scenario 3: Breaks below 24 (gross margin pressure / EV concerns materialize)
Breaks below 26 → 24:
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For trend followers: Consider a Bear Put Spread, e.g., buy 24 / sell 23, to control costs.
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Don't rush to catch the falling knife. However, with valuations cheap (target HK$32, +11% upside) → after stabilization, selling Puts in staggered lots at 24 / 23 (Put walls) is the strongest logical play.
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⚠️ Risk: Hong Kong market sentiment / EV competitive pressures could amplify downside.
⚠️ Disclaimer: The above is an observational analysis of public data and a strategy illustration, provided for educational and discussion purposes only. It does not constitute investment advice. Hong Kong options carry assignment/exercise risk. Open interest data is as of the end of the trading day. Investing involves risk; please conduct your own assessment.
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.
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