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小皮2021
2021-08-25

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Xiaomi mobile phone "MI" Logo will become history, once interpreted as "accomplishing impossible tasks"

9月25日消息，AI财经社从技术社区Neowin报道获悉，小米推出的MIX 4全面屏手机已经采用全新的“xiaomi”品牌Logo，不再使用“MI”品牌Logo。小米公司也表示，未来推出的所有产品将不再使用“MI”品牌Logo，而是使用“xiaomi”品牌Logo。从小米10S系列手机开始，小米手机上已开始使用“xiaomi”品牌Logo。据悉，“MI”品牌Logo已伴随小米公司十年之久，成立初期一度被外界认为是Mobile Internet的缩写，即小米是致力于移动互联网的科技公司。

Xiaomi mobile phone "MI" Logo will become history, once interpreted as "accomplishing impossible tasks"

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Earlier, the overseas version of the xiaomi MI 11 series had used the \"xiaomi\" Logo, but the promotional text still used the MI 11 writing.</p><p>xiaomi also stated that all products launched in the future will no longer use the \"MI\" brand Logo, but will use the \"xiaomi\" brand Logo.</p><p>In fact, Xiaomi's products sold in China have already cancelled the \"MI\" brand very early. Starting from xiaomi 10S series mobile phones, xiaomi mobile phones have begun to use the \"xiaomi\" brand Logo.</p><p>It is reported that the \"MI\" brand Logo has been with Xiaomi for ten years. At the beginning of its establishment, it was once considered by the outside world as the abbreviation of Mobile Internet, that is, Xiaomi is a technology company dedicated to Mobile Internet. Later, it was also interpreted as the abbreviation of Mission Impossible, that is, accomplishing the impossible task.</p><p>Although the product will no longer use the \"MI\" brand logo, Xiaomi's logo will continue to use \"MI\". On the evening of March 30, Lei Jun said at Xiaomi's spring new product launch conference that he would use the new Logo designed by Kenya Hara. However, due to the little change, he was laughed at by netizens for 2 million wasted. 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Earlier, the overseas version of the xiaomi MI 11 series had used the \"xiaomi\" Logo, but the promotional text still used the MI 11 writing.</p><p>xiaomi also stated that all products launched in the future will no longer use the \"MI\" brand Logo, but will use the \"xiaomi\" brand Logo.</p><p>In fact, Xiaomi's products sold in China have already cancelled the \"MI\" brand very early. Starting from xiaomi 10S series mobile phones, xiaomi mobile phones have begun to use the \"xiaomi\" brand Logo.</p><p>It is reported that the \"MI\" brand Logo has been with Xiaomi for ten years. At the beginning of its establishment, it was once considered by the outside world as the abbreviation of Mobile Internet, that is, Xiaomi is a technology company dedicated to Mobile Internet. Later, it was also interpreted as the abbreviation of Mission Impossible, that is, accomplishing the impossible task.</p><p>Although the product will no longer use the \"MI\" brand logo, Xiaomi's logo will continue to use \"MI\". On the evening of March 30, Lei Jun said at Xiaomi's spring new product launch conference that he would use the new Logo designed by Kenya Hara. However, due to the little change, he was laughed at by netizens for 2 million wasted. In this regard, Lei Jun retorted, \"Not only did the shape change from square to round, but it also changed the internal spirit and mentality of the brand.\" (Text | Zhou Xinyi, intern of AI Finance and Economics Society)</p><p></article></body></html></p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2021082512150279e6af33&s=b\">AI财经社</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/817cce8afd9c6d0c800f1364edda0141","relate_stocks":{"01810":"小米集团-W"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2021082512150279e6af33&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2162036470","content_text":"9月25日消息，AI财经社从技术社区Neowin报道获悉，小米推出的MIX 4全面屏手机已经采用全新的“xiaomi”品牌Logo，不再使用“MI”品牌Logo。稍早，小米11系列海外版机身已用上“xiaomi”Logo，但宣传文字上仍使用MI 11 的写法。小米公司也表示，未来推出的所有产品将不再使用“MI”品牌Logo，而是使用“xiaomi”品牌Logo。其实，小米在国内销售的产品很早已经取消了“MI”品牌。从小米10S系列手机开始，小米手机上已开始使用“xiaomi”品牌Logo。据悉，“MI”品牌Logo已伴随小米公司十年之久，成立初期一度被外界认为是Mobile Internet的缩写，即小米是致力于移动互联网的科技公司。后来也有解读为Mission Impossible的缩写，即完成不可能的任务。虽然产品将不再使用“MI”品牌Logo，但小米公司logo仍会继续使用“MI”。3月30日晚，雷军在小米春季新品发布会表示，将启用原研哉参与设计的新Logo，但因变化不大，被网友嘲笑200万打水漂。对此，雷军反驳道，“不只是将形状从方形变成圆形，还改变了品牌的内部精神和心态。”（文|AI财经社 实习生 周昕怡）","news_type":1,"symbols_score_info":{"48708":0.6,"48736":0.6,"01810":1}},"isVote":1,"tweetType":1,"viewCount":1193,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":5,"xxTargetLangEnum":"ORIG"},"commentList":[],"hasMoreComment":false,"orderType":2}