To The Moon
Home
News
TigerAI
Log In
Sign Up
huiehuie123
+Follow
Posts · 10
Posts · 10
Following · 0
Following · 0
Followers · 0
Followers · 0
huiehuie123
huiehuie123
·
2021-06-24
Wow
Chuan Ali will invest 20 billion in community group purchase, aiming to rush into the top three in the industry
阿里入场,各家在社区团购新业务上的烧钱数额不断攀升。
Chuan Ali will invest 20 billion in community group purchase, aiming to rush into the top three in the industry
看
1.78K
回复
Comment
点赞
Like
编组 21备份 2
Share
Report
huiehuie123
huiehuie123
·
2021-06-24
Give me my T!
看
1.71K
回复
Comment
点赞
Like
编组 21备份 2
Share
Report
huiehuie123
huiehuie123
·
2021-06-23
Trying to get a T
看
1.68K
回复
Comment
点赞
Like
编组 21备份 2
Share
Report
huiehuie123
huiehuie123
·
2021-06-23
Wow
Daily Excellent Fresh Submitted Red Herring Prospectus, which has been oversubscribed
6月23日讯,据接近IPO的市场人士消息,自更新招股书以来,每日优鲜$(MF)$赴美IPO已获得超额认购。每日优鲜更新招股书显示,其IPO定价为13-16美元/ADS,现有股东中金、腾讯、美国长线基金
Daily Excellent Fresh Submitted Red Herring Prospectus, which has been oversubscribed
看
2.00K
回复
Comment
点赞
4
编组 21备份 2
Share
Report
huiehuie123
huiehuie123
·
2021-06-18
Give me the T!!
看
1.32K
回复
Comment
点赞
Like
编组 21备份 2
Share
Report
huiehuie123
huiehuie123
·
2021-06-18
Wow!
Sorry, this post has been deleted
看
1.85K
回复
Comment
点赞
Like
编组 21备份 2
Share
Report
huiehuie123
huiehuie123
·
2021-06-17
Getting my TIGER!
看
1.74K
回复
Comment
点赞
Like
编组 21备份 2
Share
Report
huiehuie123
huiehuie123
·
2021-06-17
Wow
What trades do global fund managers get the most together?
最严重的价格上涨出现在能源领域,石油价格攀升至多年来的最高水平,并且没有放缓的迹象。 比特币之后,新的交易热潮出现了。 美国银行6月份的全球基金经理调查显示,大宗商品是投资者们目前最热衷的资产。在此
What trades do global fund managers get the most together?
看
1.72K
回复
Comment
点赞
Like
编组 21备份 2
Share
Report
huiehuie123
huiehuie123
·
2021-06-15
Trying to get the TIGER for stock voucher!
看
1.39K
回复
Comment
点赞
Like
编组 21备份 2
Share
Report
huiehuie123
huiehuie123
·
2021-06-15
Nice!
This wave of "Spirit Cage" crowdfunding in Station B is a bit interesting
传统众筹和B站会员购的根本差别在于:前者是一个人的默默打钱,后者是一群人的聚众狂欢。 这是硬糖君今年在文娱消费上花得最值、最爽的一笔钱。 五月初,长期处于“盼望着盼望着”状态的《灵笼》粉丝终于盼来了
This wave of "Spirit Cage" crowdfunding in Station B is a bit interesting
看
2.86K
回复
1
点赞
Like
编组 21备份 2
Share
Report
Load more
No following yet
Most Discussed
{"i18n":{"language":"en_US"},"isCurrentUser":false,"userPageInfo":{"id":"3581477035163353","uuid":"3581477035163353","gmtCreate":1618383603949,"gmtModify":1618383603949,"name":"huiehuie123","pinyin":"huiehuie123","introduction":"","introductionEn":null,"signature":"","avatar":"https://static.laohu8.com/default-avatar.jpg","hat":null,"hatId":null,"hatName":null,"vip":1,"status":2,"fanSize":0,"headSize":1,"tweetSize":10,"questionSize":0,"limitLevel":999,"accountStatus":4,"level":{"id":1,"name":"萌萌虎","nameTw":"萌萌虎","represent":"呱呱坠地","factor":"评论帖子3次或发布1条主帖(非转发)","iconColor":"3C9E83","bgColor":"A2F1D9"},"themeCounts":0,"badgeCounts":0,"badges":[],"moderator":false,"superModerator":false,"manageSymbols":null,"badgeLevel":null,"boolIsFan":false,"boolIsHead":false,"favoriteSize":0,"symbols":null,"coverImage":null,"realNameVerified":"success","userBadges":[{"badgeId":"1026c425416b44e0aac28c11a0848493-3","templateUuid":"1026c425416b44e0aac28c11a0848493","name":" Tiger Idol","description":"Join the tiger community for 1500 days","bigImgUrl":"https://static.tigerbbs.com/8b40ae7da5bf081a1c84df14bf9e6367","smallImgUrl":"https://static.tigerbbs.com/f160eceddd7c284a8e1136557615cfad","grayImgUrl":"https://static.tigerbbs.com/11792805c468334a9b31c39f95a41c6a","redirectLinkEnabled":0,"redirectLinkType":null,"redirectLink":null,"redirectLinkValidityFrom":null,"redirectLinkValidityTo":null,"hasAllocated":1,"isWearing":0,"stamp":null,"stampPosition":0,"hasStamp":0,"allocationCount":1,"allocatedDate":"2026.04.23","exceedPercentage":null,"individualDisplayEnabled":0,"backgroundColor":null,"fontColor":null,"individualDisplaySort":0,"categoryType":1001,"isScarce":0,"effectConfig":null,"effectEnabled":0,"plateImgUrl":null,"plateColors":null,"validityTo":null,"validityToTimestamp":null,"wearingSort":0},{"badgeId":"a83d7582f45846ffbccbce770ce65d84-1","templateUuid":"a83d7582f45846ffbccbce770ce65d84","name":"Real Trader","description":"Completed a transaction","bigImgUrl":"https://static.tigerbbs.com/2e08a1cc2087a1de93402c2c290fa65b","smallImgUrl":"https://static.tigerbbs.com/4504a6397ce1137932d56e5f4ce27166","grayImgUrl":"https://static.tigerbbs.com/4b22c79415b4cd6e3d8ebc4a0fa32604","redirectLinkEnabled":0,"redirectLinkType":null,"redirectLink":null,"redirectLinkValidityFrom":null,"redirectLinkValidityTo":null,"hasAllocated":1,"isWearing":0,"stamp":null,"stampPosition":0,"hasStamp":0,"allocationCount":1,"allocatedDate":"2021.12.21","exceedPercentage":null,"individualDisplayEnabled":0,"backgroundColor":null,"fontColor":null,"individualDisplaySort":0,"categoryType":1100,"isScarce":0,"effectConfig":null,"effectEnabled":0,"plateImgUrl":null,"plateColors":null,"validityTo":null,"validityToTimestamp":null,"wearingSort":0}],"userBadgeCount":2,"currentWearingBadge":null,"individualDisplayBadges":null,"crmLevel":1,"crmLevelSwitch":0,"location":null,"starInvestorFollowerNum":0,"starInvestorFlag":false,"starInvestorOrderShareNum":0,"subscribeStarInvestorNum":0,"ror":null,"winRationPercentage":null,"showRor":false,"investmentPhilosophy":null,"starInvestorSubscribeFlag":false},"page":1,"watchlist":null,"tweetList":[{"id":128547173,"gmtCreate":1624525481292,"gmtModify":1703839324944,"author":{"id":"3581477035163353","authorId":"3581477035163353","name":"huiehuie123","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581477035163353","idStr":"3581477035163353"},"themes":[],"title":"","htmlText":"Wow","listText":"Wow","text":"Wow","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/128547173","repostId":"1174894944","repostType":4,"repost":{"id":"1174894944","kind":"news","weMediaInfo":{"introduction":"为用户提供金融资讯、行情、数据,旨在帮助投资者理解世界,做投资决策。","home_visible":1,"media_name":"老虎资讯综合","id":"102","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1624524930,"share":"https://ttm.financial/m/news/1174894944?lang=en_US&edition=fundamental","pubTime":"2021-06-24 16:55","market":"us","language":"zh","title":"Chuan Ali will invest 20 billion in community group purchase, aiming to rush into the top three in the industry","url":"https://stock-news.laohu8.com/highlight/detail?id=1174894944","media":"老虎资讯综合","summary":"阿里入场,各家在社区团购新业务上的烧钱数额不断攀升。","content":"<p>June 24th news, a number of capital market people close to Ali and Ali related employees revealed that community group buying is<a href=\"https://laohu8.com/S/BABA\">Alibaba</a>This year's new retail sector will invest in key projects, or invest at least 20 billion yuan, and strive to enter the top three ranks in the market.</p><p>According to public reports from a number of media, last year, the US Mission invested about 10 billion yuan in community group buying business.<a href=\"https://laohu8.com/S/PDD\">Pinduoduo</a>About 6 billion yuan will be invested. This year, the investment of the US Mission may reach 20 billion yuan, and Pinduoduo will continue to increase its investment. Now that Ali has entered the market, the amount of money burned by various companies in the new business of community group purchase is constantly rising.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Chuan Ali will invest 20 billion in community group purchase, aiming to rush into the top three in the industry</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nChuan Ali will invest 20 billion in community group purchase, aiming to rush into the top three in the industry\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time smaller\">2021-06-24 16:55</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p>June 24th news, a number of capital market people close to Ali and Ali related employees revealed that community group buying is<a href=\"https://laohu8.com/S/BABA\">Alibaba</a>This year's new retail sector will invest in key projects, or invest at least 20 billion yuan, and strive to enter the top three ranks in the market.</p><p>According to public reports from a number of media, last year, the US Mission invested about 10 billion yuan in community group buying business.<a href=\"https://laohu8.com/S/PDD\">Pinduoduo</a>About 6 billion yuan will be invested. This year, the investment of the US Mission may reach 20 billion yuan, and Pinduoduo will continue to increase its investment. Now that Ali has entered the market, the amount of money burned by various companies in the new business of community group purchase is constantly rising.</p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/ca2161e8ddb469de4171b1fb09459c6b","relate_stocks":{"09988":"阿里巴巴-W","BABA":"阿里巴巴"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1174894944","content_text":"6月24日消息,多位接近阿里的资本市场人士与阿里相关员工透露,社区团购是阿里巴巴今年新零售板块投资的重点项目,或投入至少200亿元,争取进入市场前三行列。\n据多家媒体公开报道,去年美团在社区团购业务上投入约100亿元,拼多多投入约60亿元。今年,美团的投入力度或将达到200亿,拼多多也会继续加大投入力度。如今阿里入场,各家在社区团购新业务上的烧钱数额不断攀升。","news_type":1,"symbols_score_info":{"BABA":0.9,"09988":0.9}},"isVote":1,"tweetType":1,"viewCount":1779,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":128544801,"gmtCreate":1624525433503,"gmtModify":1703839323644,"author":{"id":"3581477035163353","authorId":"3581477035163353","name":"huiehuie123","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581477035163353","idStr":"3581477035163353"},"themes":[],"title":"","htmlText":"Give me my T!","listText":"Give me my T!","text":"Give me my T!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/128544801","isVote":1,"tweetType":1,"viewCount":1714,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":123366704,"gmtCreate":1624409583508,"gmtModify":1703835737453,"author":{"id":"3581477035163353","authorId":"3581477035163353","name":"huiehuie123","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581477035163353","idStr":"3581477035163353"},"themes":[],"title":"","htmlText":"Trying to get a T","listText":"Trying to get a T","text":"Trying to get a T","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/123366704","isVote":1,"tweetType":1,"viewCount":1681,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":123366155,"gmtCreate":1624409559577,"gmtModify":1703835737125,"author":{"id":"3581477035163353","authorId":"3581477035163353","name":"huiehuie123","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581477035163353","idStr":"3581477035163353"},"themes":[],"title":"","htmlText":"Wow","listText":"Wow","text":"Wow","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/123366155","repostId":"1109081443","repostType":4,"repost":{"id":"1109081443","kind":"news","weMediaInfo":{"introduction":"为用户提供金融资讯、行情、数据,旨在帮助投资者理解世界,做投资决策。","home_visible":1,"media_name":"老虎资讯综合","id":"102","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1624407786,"share":"https://ttm.financial/m/news/1109081443?lang=en_US&edition=fundamental","pubTime":"2021-06-23 08:23","market":"hk","language":"zh","title":"Daily Excellent Fresh Submitted Red Herring Prospectus, which has been oversubscribed","url":"https://stock-news.laohu8.com/highlight/detail?id=1109081443","media":"老虎资讯综合","summary":"6月23日讯,据接近IPO的市场人士消息,自更新招股书以来,每日优鲜$(MF)$赴美IPO已获得超额认购。每日优鲜更新招股书显示,其IPO定价为13-16美元/ADS,现有股东中金、腾讯、美国长线基金","content":"<p>June 23rd, according to market sources close to the IPO, since the update of the prospectus, daily excellent fresh<a href=\"https://laohu8.com/S/MF\">$ (MF) $</a>IPO to the United States has been oversubscribed. Daily Youxian updated prospectus shows that its IPO is priced at $13-16/ADS, and existing shareholders CICC, Tencent, American long-term funds Davis, Yuansheng and Yuanjing have all subscribed.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Daily Excellent Fresh Submitted Red Herring Prospectus, which has been oversubscribed</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nDaily Excellent Fresh Submitted Red Herring Prospectus, which has been oversubscribed\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time smaller\">2021-06-23 08:23</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p>June 23rd, according to market sources close to the IPO, since the update of the prospectus, daily excellent fresh<a href=\"https://laohu8.com/S/MF\">$ (MF) $</a>IPO to the United States has been oversubscribed. Daily Youxian updated prospectus shows that its IPO is priced at $13-16/ADS, and existing shareholders CICC, Tencent, American long-term funds Davis, Yuansheng and Yuanjing have all subscribed.</p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/26d35a88c8d9d9d46abd395d2bd24396","relate_stocks":{"MF":"MindForge Inc."},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1109081443","content_text":"6月23日讯,据接近IPO的市场人士消息,自更新招股书以来,每日优鲜$(MF)$赴美IPO已获得超额认购。每日优鲜更新招股书显示,其IPO定价为13-16美元/ADS,现有股东中金、腾讯、美国长线基金Davis、元生、元璟均已认购。","news_type":1,"symbols_score_info":{"MF":0.9}},"isVote":1,"tweetType":1,"viewCount":1995,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":166077638,"gmtCreate":1623986812024,"gmtModify":1703825749449,"author":{"id":"3581477035163353","authorId":"3581477035163353","name":"huiehuie123","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581477035163353","idStr":"3581477035163353"},"themes":[],"title":"","htmlText":"Give me the T!!","listText":"Give me the T!!","text":"Give me the T!!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/166077638","isVote":1,"tweetType":1,"viewCount":1318,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":166074256,"gmtCreate":1623986790775,"gmtModify":1703825748154,"author":{"id":"3581477035163353","authorId":"3581477035163353","name":"huiehuie123","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581477035163353","idStr":"3581477035163353"},"themes":[],"title":"","htmlText":"Wow!","listText":"Wow!","text":"Wow!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/166074256","repostId":"1194897355","repostType":4,"isVote":1,"tweetType":1,"viewCount":1846,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":161521133,"gmtCreate":1623935785822,"gmtModify":1703823890317,"author":{"id":"3581477035163353","authorId":"3581477035163353","name":"huiehuie123","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581477035163353","idStr":"3581477035163353"},"themes":[],"title":"","htmlText":"Getting my TIGER!","listText":"Getting my TIGER!","text":"Getting my TIGER!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/161521133","isVote":1,"tweetType":1,"viewCount":1739,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":161523418,"gmtCreate":1623935760434,"gmtModify":1703823889344,"author":{"id":"3581477035163353","authorId":"3581477035163353","name":"huiehuie123","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581477035163353","idStr":"3581477035163353"},"themes":[],"title":"","htmlText":"Wow","listText":"Wow","text":"Wow","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/161523418","repostId":"1104517968","repostType":4,"repost":{"id":"1104517968","kind":"news","weMediaInfo":{"introduction":"中国最具影响力的财经新闻媒体《财经》携手道琼斯媒体集团,引入百年历史的《巴伦》(Barron's)独家内容,打造涵盖全球金融信息、市场动态、行业分析、公司研究及理财顾问评估的全球投资平台。","home_visible":1,"media_name":"Barrons巴伦","id":"1063202233","head_image":"https://static.tigerbbs.com/dd0fd02e1b0644cdbe57505e702dacab"},"pubTimestamp":1623929666,"share":"https://ttm.financial/m/news/1104517968?lang=en_US&edition=fundamental","pubTime":"2021-06-17 19:34","market":"us","language":"zh","title":"What trades do global fund managers get the most together?","url":"https://stock-news.laohu8.com/highlight/detail?id=1104517968","media":"Barrons巴伦","summary":"最严重的价格上涨出现在能源领域,石油价格攀升至多年来的最高水平,并且没有放缓的迹象。\n\n比特币之后,新的交易热潮出现了。\n美国银行6月份的全球基金经理调查显示,大宗商品是投资者们目前最热衷的资产。在此","content":"<p>The worst price increases came in the energy sector, where oil prices climbed to their highest levels in years and showed no signs of slowing down. After Bitcoin, a new deal rush emerged.</p><p><a href=\"https://laohu8.com/S/BAC\">Bank of America</a>A survey of global fund managers in June showed that commodities are the most popular asset for investors right now. In previous surveys, Bitcoin topped the list.</p><p>As a major reflationary trade, the price of natural resource products has been rising as the global economy recovers and commodities ranging from corn to timber fall into short supply.</p><p>The worst price increases came in the energy sector, where oil prices climbed to their highest levels in years and showed no signs of slowing down. The sharp rise in copper and iron ore prices has prompted Chinese officials to take action to try to cool them down.</p><p><img src=\"https://static.tigerbbs.com/1be0c01f99c5e371849252dbfdb18a82\" tg-width=\"620\" tg-height=\"454\" referrerpolicy=\"no-referrer\"></p><p>Still, some analysts say investors are likely to gradually pull back from hot areas. Ole Hansen, head of commodity strategy at Saxo Bank, said in a note to clients on June 14 that there was net buying in the energy sector in early June, but there was more sell order in precious metals, industrial metals, as well as agriculture.</p><p>As Bank of America noted in its latest survey, previous \"peaks\" of a lot of trading — such as tech stocks in September 2020 and September 2018, the U.S. Treasury Bond in March 2020, and the U.S. dollar in January 2017 and February 2015 — all \"correlate with the most crowded trading categories for fund managers.\"</p><p>In the May survey, when Bitcoin became the busiest trading time for fund managers, Bitcoin has actually fallen 33 percent from its all-time high of $64,829 set in mid-April. Since then, the cryptocurrency has dropped another 6% or so.</p><p>The sell-off against Bitcoin may not be over, though. Another chart from Bank of America shows (below) that even after the recent pullback,<b>81% of global managers still think there is a bubble in Bitcoin</b>。</p><p><img src=\"https://static.tigerbbs.com/4f9ac1f5ceb3bc0d94969480b9dbde4b\" tg-width=\"620\" tg-height=\"468\" referrerpolicy=\"no-referrer\"></p><p>Additionally, the survey showed that 72% of fund managers believe the inflation spike is temporary, in line with the Fed's thinking, and they have already begun a two-day monetary policy meeting on June 15. U.S. consumer prices have risen 5% in the past 12 months to May, while the latest data shows that U.S. wholesale prices have risen for the fifth straight month in May.</p><p>Fund managers remain bullish on the global economy, with 75 per cent saying they expect the global economy to improve, although the figure is 9 percentage points lower than the previous month.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>What trades do global fund managers get the most together?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWhat trades do global fund managers get the most together?\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1063202233\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/dd0fd02e1b0644cdbe57505e702dacab);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Barrons巴伦 </p>\n<p class=\"h-time smaller\">2021-06-17 19:34</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p>The worst price increases came in the energy sector, where oil prices climbed to their highest levels in years and showed no signs of slowing down. After Bitcoin, a new deal rush emerged.</p><p><a href=\"https://laohu8.com/S/BAC\">Bank of America</a>A survey of global fund managers in June showed that commodities are the most popular asset for investors right now. In previous surveys, Bitcoin topped the list.</p><p>As a major reflationary trade, the price of natural resource products has been rising as the global economy recovers and commodities ranging from corn to timber fall into short supply.</p><p>The worst price increases came in the energy sector, where oil prices climbed to their highest levels in years and showed no signs of slowing down. The sharp rise in copper and iron ore prices has prompted Chinese officials to take action to try to cool them down.</p><p><img src=\"https://static.tigerbbs.com/1be0c01f99c5e371849252dbfdb18a82\" tg-width=\"620\" tg-height=\"454\" referrerpolicy=\"no-referrer\"></p><p>Still, some analysts say investors are likely to gradually pull back from hot areas. Ole Hansen, head of commodity strategy at Saxo Bank, said in a note to clients on June 14 that there was net buying in the energy sector in early June, but there was more sell order in precious metals, industrial metals, as well as agriculture.</p><p>As Bank of America noted in its latest survey, previous \"peaks\" of a lot of trading — such as tech stocks in September 2020 and September 2018, the U.S. Treasury Bond in March 2020, and the U.S. dollar in January 2017 and February 2015 — all \"correlate with the most crowded trading categories for fund managers.\"</p><p>In the May survey, when Bitcoin became the busiest trading time for fund managers, Bitcoin has actually fallen 33 percent from its all-time high of $64,829 set in mid-April. Since then, the cryptocurrency has dropped another 6% or so.</p><p>The sell-off against Bitcoin may not be over, though. Another chart from Bank of America shows (below) that even after the recent pullback,<b>81% of global managers still think there is a bubble in Bitcoin</b>。</p><p><img src=\"https://static.tigerbbs.com/4f9ac1f5ceb3bc0d94969480b9dbde4b\" tg-width=\"620\" tg-height=\"468\" referrerpolicy=\"no-referrer\"></p><p>Additionally, the survey showed that 72% of fund managers believe the inflation spike is temporary, in line with the Fed's thinking, and they have already begun a two-day monetary policy meeting on June 15. U.S. consumer prices have risen 5% in the past 12 months to May, while the latest data shows that U.S. wholesale prices have risen for the fifth straight month in May.</p><p>Fund managers remain bullish on the global economy, with 75 per cent saying they expect the global economy to improve, although the figure is 9 percentage points lower than the previous month.</p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/aab667b22ddd84f63ad2db656e8a0d4f","relate_stocks":{"BAC":"美国银行","CAN":"嘉楠科技","EBON":"亿邦国际"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1104517968","content_text":"最严重的价格上涨出现在能源领域,石油价格攀升至多年来的最高水平,并且没有放缓的迹象。\n\n比特币之后,新的交易热潮出现了。\n美国银行6月份的全球基金经理调查显示,大宗商品是投资者们目前最热衷的资产。在此之前的调查中,比特币位居榜首。\n作为一种主要的通货再膨胀交易,随着全球经济复苏以及从玉米到木材的各种商品陷入供不应求,自然资源产品的价格一直在上涨。\n最严重的价格上涨出现在能源领域,石油价格攀升至多年来的最高水平,并且没有放缓的迹象。铜和铁矿石价格的猛烈价格上涨促使中国官方采取行动试图给它们降温。\n\n尽管如此,一些分析师表示,投资者可能会从热门领域逐渐后撤。盛宝银行(Saxo Bank)大宗商品策略主管Ole Hansen在6月14日给客户的一份报告中表示,6月初出现了能源行业的净买盘,但贵金属、工业金属以及农业的卖盘更多。\n正如美国银行在最新调查中指出的那样,之前大量交易的“高峰”——例如2020年9月和2018年9月的科技股、2020 年3月的美国国债以及2017年1月和2015年2月的美元——都“与基金经理最拥挤的交易品类相关”。\n在5月的调查中,比特币成为基金经理们最繁忙的交易之时,其实比特币已经从4月中旬创下的历史高点64,829 美元下跌了33%。此后,该加密货币又下跌了6%左右。\n不过针对比特币的抛售可能还没有结束。美国银行的另一张图表显示(下图),即使在最近回落之后,81%的全球经理人仍然认为比特币存在泡沫。\n\n此外,该调查显示,72%的基金经理认为通胀飙升是暂时的,这与美联储的想法一致,他们已经于6月15日开始了为期两天的货币政策会议。在截至5月的过去12个月中,美国消费者价格上涨了5%,同时最新数据显示,5月美国批发价格已经连续第5个月上涨。\n基金经理仍然看好全球经济走势,75%的人表示他们预计全球经济将好转,尽管这一数字比前一个月低9个百分点。","news_type":1,"symbols_score_info":{"XBTmain":0.9,"BAC":0.9,"EBON":0.9,"BTCmain":0.9,"CAN":0.9}},"isVote":1,"tweetType":1,"viewCount":1718,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":187285966,"gmtCreate":1623755491055,"gmtModify":1704210646667,"author":{"id":"3581477035163353","authorId":"3581477035163353","name":"huiehuie123","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581477035163353","idStr":"3581477035163353"},"themes":[],"title":"","htmlText":"Trying to get the TIGER for stock voucher!","listText":"Trying to get the TIGER for stock voucher!","text":"Trying to get the TIGER for stock voucher!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/187285966","isVote":1,"tweetType":1,"viewCount":1393,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":187286178,"gmtCreate":1623755430194,"gmtModify":1704210644225,"author":{"id":"3581477035163353","authorId":"3581477035163353","name":"huiehuie123","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581477035163353","idStr":"3581477035163353"},"themes":[],"title":"","htmlText":"Nice!","listText":"Nice!","text":"Nice!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/187286178","repostId":"2143153753","repostType":4,"repost":{"id":"2143153753","kind":"highlight","pubTimestamp":1623753247,"share":"https://ttm.financial/m/news/2143153753?lang=en_US&edition=fundamental","pubTime":"2021-06-15 18:34","market":"hk","language":"zh","title":"This wave of \"Spirit Cage\" crowdfunding in Station B is a bit interesting","url":"https://stock-news.laohu8.com/highlight/detail?id=2143153753","media":"娱乐硬糖","summary":"传统众筹和B站会员购的根本差别在于:前者是一个人的默默打钱,后者是一群人的聚众狂欢。\n\n这是硬糖君今年在文娱消费上花得最值、最爽的一笔钱。\n五月初,长期处于“盼望着盼望着”状态的《灵笼》粉丝终于盼来了","content":"<p>The fundamental difference between traditional crowdfunding and Bilibili member purchase is that the former is one person's silent money, while the latter is a group of people gathering and carnival. This is the most valuable and cool sum of money that Hard Candy Jun has spent on entertainment consumption this year.</p><p>At the beginning of May, the fans of \"Spirit Cage\", who have been in a state of \"looking forward to looking forward to\" for a long time, finally looked forward to the update of the final chapter, but they were covered in blood by the high-abuse plot knife. Heroes become monsters, lovers don't end well, and the apocalypse leaves despair. The audience shouted \"send a blade to the screenwriter\" and shed two lines of tears, wishing they could wear the protagonist to push the tower.</p><p>Fortunately, the official still has a bit of conscience. At the same time, a \"Spirit Cage Official Crowdfunding Tower Pushing Plan\" was promoted in the membership purchase of Station B to give back to the \"injured\" audience. In addition to grief, fans unlocked all kinds of benefits in a group, and then ate some sugar from \"Mark Ran Bing\". Of course, Hard Candy Jun rushed into the money-making team with joy.</p><p>Spiritual shareholders are not a few. In just one month, the cumulative crowdfunding amount of \"Spirit Cage\" exceeded 16.65 million, successfully setting a new record for crowdfunding projects around Guochuang in the whole industry. Such brilliant achievements not only far exceed the expected goals of the platform and copyright owners, but also further boost the \"Spirit Cage\" to suck powder out of the circle. There are many newcomers who have entered the pit to leave messages asking: \"When will we still engage in crowdfunding?\"</p><p><img src=\"https://static.tigerbbs.com/b319a6fa938f5dd77c3c2ed242e56454\" tg-width=\"828\" tg-height=\"1194\" referrerpolicy=\"no-referrer\"></p><p>In the industry, the crowdfunding of \"Spirit Cage\" has also attracted widespread attention. After shouting for so many local IP derivatives development, although it is gradually on track, there are still obvious problems in publicity, production and marketing.</p><p>At this node that needs a breakthrough urgently, sorting out the whole process of the crowdfunding plan of \"Spirit Cage\" in the membership purchase of Station B will undoubtedly bring many new thinking to the whole IP industry chain.</p><p>At least, doing a good job around is by no means as simple as selling good goods, but should provide fans with an immersive emotional consumption experience.</p><p><h2>Let me make money!</h2>In the past two years, the derivatives business of the film and television industry has been visibly hot with the naked eye, and a large number of popular dramas and animations have launched their own peripheral products. But truly speaking, only \"a few\" are happy, and the rest are all sorrow.</p><p>Derivatives are still a realization link that can bring surprises, but not relatively stable operation. There have also been many reflective voices in the industry, generally pointing to poor aesthetics, rough production and many piracy.</p><p>These problems do exist, but they often do not slowly emerge until late in the sale. In the development of film and television derivatives, the most overlooked and \"fatal\" obstacle is actually in the start-up stage. A large number of derivatives crowdfunding projects have been forced to abortion, and fans have found that there is such a thing? But it is too late to contribute money at this time. Babies have no chance to be born, and there is no chance to be pointed at and argued about good or bad.</p><p>At this point, the series of operations of rice circle baby girls are worth learning from copyright owners, or wisdom is among the people. Many fans and support groups will regularly sell picture albums, postcards, cotton dolls and other rice-made peripherals, so as to get a steady stream of support funds for investing, public welfare and buying albums.</p><p><img src=\"https://static.tigerbbs.com/df9b79cc284d184e9253c4c954f090a7\" tg-width=\"828\" tg-height=\"1007\" referrerpolicy=\"no-referrer\"></p><p>Hard Candy Jun has interviewed several wives in the rice circle, and learned that they can sell millions of goods every time they go new, and they can't help but feel that the money in the rice circle is easy to make. But in fact, it takes a lot of effort for a baby girl to achieve this level —</p><p>In the early stage, they will attract fans to gather on fixed network platforms such as super talk and community, and then carry out targeted operations for a long time to enhance their activity, so as to facilitate crowdfunding of new products around them and start groups to warm up. In this way, scattered fans can not only get new news in time, but also actively consume under the emotional mobilization of \"holding a group to generate electricity for love\".</p><p>Obviously, the crowdfunding tower push plan of Spirit Cage is an upgraded and enhanced version of this wild rice circle mode.</p><p>According to the conventional operation, Art Painting Tiankai may go to the traditional crowdfunding platform to open links. Then the official went to the social platform to shout crazily, passed the activity information to the core fans, and then gradually attracted the attention of more passersby fans. But now, the emergence of Bilibili member purchase has accelerated the whole process, and everything is smoother and more focused.</p><p>In 2019, \"Spirit Cage\" was launched exclusively on Station B, and the number of broadcasts exceeded 16 million times in 10 minutes. As of press time, the total broadcast volume of this animation has reached 420 million times, and the number of people chasing fans has exceeded 7.76 million. Fans in the comment area are engaged in team building.</p><p><img src=\"https://static.tigerbbs.com/0a4d700c2ba819e195867565d2bc1f00\" tg-width=\"828\" tg-height=\"955\" referrerpolicy=\"no-referrer\"></p><p>\"Spirit Cage\" bought a crowdfunding project in Station B, which greatly shortened the chain of information dissemination and danced in front of the core audience for the first time. It is no wonder that this plan continued to be popular after it was launched, and fans easily unlocked several benefits, which was completely \"pushing crazy\".</p><p>Such a grand occasion is not uncommon in the membership purchase of Station B. In February this year, the vegetable elf (vegetable dog) project also started crowdfunding here, and finally a total of 250,000 single items were sold, with a cumulative amount of 13.9 million yuan. With this record, Vegetable Dog has become the number one single item in crowdfunding in the whole network, and it is also the trendy play series with the highest subscription amount at present.</p><p>Behind a series of lively data is the systematic, infrastructure-based and process-based construction of the derivatives market purchased by members of Station B. From early warm-up to user reach, to innovative gameplay, a set of effective operation strategies have been gradually explored. It is this rare immersive entertainment experience in the derivatives market that can best detonate fans' emotions and create the possibility of deep consumption.</p><p><h2>An immersive crowdfunding game</h2>The fundamental difference between traditional crowdfunding and Bilibili member purchase is that the former is one person's silent money, while the latter is a group of people gathering and carnival.</p><p>In the traditional crowdfunding mode, copyright owners often regard this as an important form of cost control, and roughly predict the market size before putting it into production. At the initial stage, keep a wait-and-see attitude, wait until all links are grasped enough, and then consider derivatives and surrounding incubation. This style of play is too conservative, and it is easy to miss the best promotion time, resulting in common problems such as \"development lag\" and \"fans' desire to spend less\".</p><p>At this point, the crowdfunding plan purchased by members of Bilibili of \"Spirit Cage\" is perfect. During the crowdfunding sales period, the platform cooperated with the time node of animation update to push messages, which played an accurate publicity effect. The copyright owner also promotes it in the official account and fan group at the same time node to ensure that the activity is fully exposed.</p><p><img src=\"https://static.tigerbbs.com/58d08bc9efebc0f9c14b15ca77bf2123\" tg-width=\"771\" tg-height=\"384\" referrerpolicy=\"no-referrer\"></p><p>The audience who chased the final chapter of \"Spirit Cage\" with tears in their eyes urgently needed a form to release their emotions. Especially knowing that some crowdfunding contributors can appear in the end credits thank you list of \"Spirit Cage\", who can stand it. But think about it in another way, if this wave of operation is two or three months later, I'm afraid it will be difficult for fans to have such amazing combat effectiveness.</p><p>On the other hand, the reason why the crowdfunding plan of \"Spirit Cage\" can maintain the momentum of \"pushing more and more fierce\" also lies in the innovative gameplay launched by members of Station B-unlocking and fission. Unlocking missions can fully stimulate the core audience, while fission games can expand the radiation range and tap potential passersby powders.</p><p>The unlocking task adopts a step-by-step setting, including eight benefits such as the end list, the final chapter postcard, commemorative coin, and blind box. User participation directly affects the results of crowdfunding, and this game mode can undoubtedly bring fans a great sense of achievement. What you raise is what you earn. Every little bit is for your own welfare.</p><p><img src=\"https://static.tigerbbs.com/e6e30c86b3b91e66b90fc11c0ae7ec8e\" tg-width=\"652\" tg-height=\"691\" referrerpolicy=\"no-referrer\"></p><p>Only children make choices, and all fans of Spirit Cage want them. It can be said that every task of this crowdfunding program is a continuous activation of fans' emotions and promotes a close interactive relationship within it. Hard Candy Jun, who bought \"the end box is not heavy\", was eager to unlock the seventh bomb of the Devouring Beast, so he unconsciously helped the official advertise.</p><p>Bilibili member purchase also pays great attention to the iteration of crowdfunding gameplay. In this \"Spirit Cage\" crowdfunding tower push plan, the platform tried to start fan fission: users can share links with friends after purchasing products. If the other party successfully places an order, the two can unlock the related rewards.</p><p><img src=\"https://static.tigerbbs.com/bac946d07f85316fb4f884564ad25a1b\" tg-width=\"667\" tg-height=\"493\" referrerpolicy=\"no-referrer\"></p><p>Let users convert from consumers to propagandists, and boost the crowdfunding plan to form a fission-like global diffusion until a consumption carnival of collective entertainment is set off. The original simple consumption behavior has become an immersive emotional consumption experience after fine operation and supporting packaging.</p><p>According to Hard Candy Jun, this experience can actually be made deeper and more extreme. After the rice circle baby girl sells out the cotton dolls, she will follow up the online clothes, glasses, trendy shoes and other supporting peripherals to cultivate a sustainable \"baby-raising culture\". This may also be a breakthrough direction for the IP derivatives industry.</p><p><h2>Derivatives are advertisements for IP</h2>There are few innovations in the domestic derivatives incubation mode, and even there are many chaos in the market, such as rough aesthetics and poor finished products. The short-sightedness of traders needs to bear an important responsibility.</p><p>In the whole IP development chain, derivatives are often placed at the end of the industry, which is a tool for harvesting fans' hot money. Even many popular movies and television dramas have been spat out because of the derivatives of \"kill and bury\", which even affected the whole IP value.</p><p>In fact, judging from the development of overseas mature derivatives and several successful cases in China this year, excellent derivatives can not only bring considerable commercial value, but also be the link and nutrient of IP, producing incalculable emotional value.</p><p>Link means that derivatives provide users with a more physical and immersive entertainment consumption experience. In the process of participating in crowdfunding and purchasing peripherals, the distance between users and IP is further shortened. While appreciating and understanding it, it also strengthens the sense of identity and community among the core circles of IP.</p><p>After participating in the crowdfunding program of \"Spirit Cage\", the interaction between fans has obviously increased, and its emotional link with the original animation has been invisibly strengthened. Nothing else, the little friends' obsession with \"pushing the tower\" is getting deeper and deeper. Hard Candy Jun has met cute netizens many times, and let the official arrange some \"demolition\" scenes for himself in the second season. After all, we've been on the end of the film, so it's not too much to be a group actor.</p><p><img src=\"https://static.tigerbbs.com/23b7af2f3f50d00976c929b2a046af39\" tg-width=\"1024\" tg-height=\"576\" referrerpolicy=\"no-referrer\"></p><p>Bilibili UP Master Initiates the Creation of \"Pushing Tower\"</p><p>Of course, the enthusiasm of fans should also be based on the official's duty of derivatives.</p><p>Looking around, the development of domestic derivatives is hard to describe. Poster T-shirts, character pillows, blind box dolls... are ugly in all kinds of ways. This kind of textureless periphery, fans have to cover their faces and cry when they see it, which is simply an irreversible wear-out of IP, and it is wasteful to empower works.</p><p>At present, the performance of Bilibili members' purchase in product selection is indeed remarkable. First, they will extract user portraits through data analysis, and find that fans of \"Spirit Cage\" prefer hardcore, so they focus on building blocks, tidal play, gravity bodies and other categories.</p><p><img src=\"https://static.tigerbbs.com/4d7b6c7b02681b028cf8dd767ec57452\" tg-width=\"700\" tg-height=\"704\" referrerpolicy=\"no-referrer\"></p><p>In addition, Bilibili member purchase also integrates the goods authorized by the copyright owner, so that the selection of products has gradients and differences, so as to meet the aesthetic taste of more users. As long as the finished product is good enough, it is presumable that Spiritual Cage will be able to harvest a large number of new powder by this soon.</p><p>After all, premium derivatives are also nutrients that can bring participation, topicality, and pan-impact. This provides a good opportunity to tap into potential audiences. The data of \"Spirit Cage\" animation is already very good, but in the second season, if we want to continue the popularity of the previous work and gain new fans, we still need more opportunities to get out of the circle.</p><p>In short, compared with the traditional crowdfunding channels, Bilibili members have unique advantages in product selection, service and gameplay. With the chasing experience of watching and buying, the integration forms a closed loop of content consumption, which not only enriches the user experience, but also greatly enhances the value of fans.</p><p><img src=\"https://static.tigerbbs.com/5c6241ac6a946c69867c1db9ffc7221e\" tg-width=\"508\" tg-height=\"376\" referrerpolicy=\"no-referrer\"></p><p>Hard Candy Jun has only one thing to say to Xiaobo Station: In addition to \"Spirit Cage\", the crowdfunding of other animations is also quickly arranged. Our wallet is still bulging, quickly use sincerity to squeeze it dry!</p>","source":"lsy1588043755934","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>This wave of \"Spirit Cage\" crowdfunding in Station B is a bit interesting</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThis wave of \"Spirit Cage\" crowdfunding in Station B is a bit interesting\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">娱乐硬糖</strong><span class=\"h-time small\">2021-06-15 18:34</span>\n</p>\n</h4>\n</header>\n<article>\n<p>The fundamental difference between traditional crowdfunding and Bilibili member purchase is that the former is one person's silent money, while the latter is a group of people gathering and carnival. This is the most valuable and cool sum of money that Hard Candy Jun has spent on entertainment consumption this year.</p><p>At the beginning of May, the fans of \"Spirit Cage\", who have been in a state of \"looking forward to looking forward to\" for a long time, finally looked forward to the update of the final chapter, but they were covered in blood by the high-abuse plot knife. Heroes become monsters, lovers don't end well, and the apocalypse leaves despair. The audience shouted \"send a blade to the screenwriter\" and shed two lines of tears, wishing they could wear the protagonist to push the tower.</p><p>Fortunately, the official still has a bit of conscience. At the same time, a \"Spirit Cage Official Crowdfunding Tower Pushing Plan\" was promoted in the membership purchase of Station B to give back to the \"injured\" audience. In addition to grief, fans unlocked all kinds of benefits in a group, and then ate some sugar from \"Mark Ran Bing\". Of course, Hard Candy Jun rushed into the money-making team with joy.</p><p>Spiritual shareholders are not a few. In just one month, the cumulative crowdfunding amount of \"Spirit Cage\" exceeded 16.65 million, successfully setting a new record for crowdfunding projects around Guochuang in the whole industry. Such brilliant achievements not only far exceed the expected goals of the platform and copyright owners, but also further boost the \"Spirit Cage\" to suck powder out of the circle. There are many newcomers who have entered the pit to leave messages asking: \"When will we still engage in crowdfunding?\"</p><p><img src=\"https://static.tigerbbs.com/b319a6fa938f5dd77c3c2ed242e56454\" tg-width=\"828\" tg-height=\"1194\" referrerpolicy=\"no-referrer\"></p><p>In the industry, the crowdfunding of \"Spirit Cage\" has also attracted widespread attention. After shouting for so many local IP derivatives development, although it is gradually on track, there are still obvious problems in publicity, production and marketing.</p><p>At this node that needs a breakthrough urgently, sorting out the whole process of the crowdfunding plan of \"Spirit Cage\" in the membership purchase of Station B will undoubtedly bring many new thinking to the whole IP industry chain.</p><p>At least, doing a good job around is by no means as simple as selling good goods, but should provide fans with an immersive emotional consumption experience.</p><p><h2>Let me make money!</h2>In the past two years, the derivatives business of the film and television industry has been visibly hot with the naked eye, and a large number of popular dramas and animations have launched their own peripheral products. But truly speaking, only \"a few\" are happy, and the rest are all sorrow.</p><p>Derivatives are still a realization link that can bring surprises, but not relatively stable operation. There have also been many reflective voices in the industry, generally pointing to poor aesthetics, rough production and many piracy.</p><p>These problems do exist, but they often do not slowly emerge until late in the sale. In the development of film and television derivatives, the most overlooked and \"fatal\" obstacle is actually in the start-up stage. A large number of derivatives crowdfunding projects have been forced to abortion, and fans have found that there is such a thing? But it is too late to contribute money at this time. Babies have no chance to be born, and there is no chance to be pointed at and argued about good or bad.</p><p>At this point, the series of operations of rice circle baby girls are worth learning from copyright owners, or wisdom is among the people. Many fans and support groups will regularly sell picture albums, postcards, cotton dolls and other rice-made peripherals, so as to get a steady stream of support funds for investing, public welfare and buying albums.</p><p><img src=\"https://static.tigerbbs.com/df9b79cc284d184e9253c4c954f090a7\" tg-width=\"828\" tg-height=\"1007\" referrerpolicy=\"no-referrer\"></p><p>Hard Candy Jun has interviewed several wives in the rice circle, and learned that they can sell millions of goods every time they go new, and they can't help but feel that the money in the rice circle is easy to make. But in fact, it takes a lot of effort for a baby girl to achieve this level —</p><p>In the early stage, they will attract fans to gather on fixed network platforms such as super talk and community, and then carry out targeted operations for a long time to enhance their activity, so as to facilitate crowdfunding of new products around them and start groups to warm up. In this way, scattered fans can not only get new news in time, but also actively consume under the emotional mobilization of \"holding a group to generate electricity for love\".</p><p>Obviously, the crowdfunding tower push plan of Spirit Cage is an upgraded and enhanced version of this wild rice circle mode.</p><p>According to the conventional operation, Art Painting Tiankai may go to the traditional crowdfunding platform to open links. Then the official went to the social platform to shout crazily, passed the activity information to the core fans, and then gradually attracted the attention of more passersby fans. But now, the emergence of Bilibili member purchase has accelerated the whole process, and everything is smoother and more focused.</p><p>In 2019, \"Spirit Cage\" was launched exclusively on Station B, and the number of broadcasts exceeded 16 million times in 10 minutes. As of press time, the total broadcast volume of this animation has reached 420 million times, and the number of people chasing fans has exceeded 7.76 million. Fans in the comment area are engaged in team building.</p><p><img src=\"https://static.tigerbbs.com/0a4d700c2ba819e195867565d2bc1f00\" tg-width=\"828\" tg-height=\"955\" referrerpolicy=\"no-referrer\"></p><p>\"Spirit Cage\" bought a crowdfunding project in Station B, which greatly shortened the chain of information dissemination and danced in front of the core audience for the first time. It is no wonder that this plan continued to be popular after it was launched, and fans easily unlocked several benefits, which was completely \"pushing crazy\".</p><p>Such a grand occasion is not uncommon in the membership purchase of Station B. In February this year, the vegetable elf (vegetable dog) project also started crowdfunding here, and finally a total of 250,000 single items were sold, with a cumulative amount of 13.9 million yuan. With this record, Vegetable Dog has become the number one single item in crowdfunding in the whole network, and it is also the trendy play series with the highest subscription amount at present.</p><p>Behind a series of lively data is the systematic, infrastructure-based and process-based construction of the derivatives market purchased by members of Station B. From early warm-up to user reach, to innovative gameplay, a set of effective operation strategies have been gradually explored. It is this rare immersive entertainment experience in the derivatives market that can best detonate fans' emotions and create the possibility of deep consumption.</p><p><h2>An immersive crowdfunding game</h2>The fundamental difference between traditional crowdfunding and Bilibili member purchase is that the former is one person's silent money, while the latter is a group of people gathering and carnival.</p><p>In the traditional crowdfunding mode, copyright owners often regard this as an important form of cost control, and roughly predict the market size before putting it into production. At the initial stage, keep a wait-and-see attitude, wait until all links are grasped enough, and then consider derivatives and surrounding incubation. This style of play is too conservative, and it is easy to miss the best promotion time, resulting in common problems such as \"development lag\" and \"fans' desire to spend less\".</p><p>At this point, the crowdfunding plan purchased by members of Bilibili of \"Spirit Cage\" is perfect. During the crowdfunding sales period, the platform cooperated with the time node of animation update to push messages, which played an accurate publicity effect. The copyright owner also promotes it in the official account and fan group at the same time node to ensure that the activity is fully exposed.</p><p><img src=\"https://static.tigerbbs.com/58d08bc9efebc0f9c14b15ca77bf2123\" tg-width=\"771\" tg-height=\"384\" referrerpolicy=\"no-referrer\"></p><p>The audience who chased the final chapter of \"Spirit Cage\" with tears in their eyes urgently needed a form to release their emotions. Especially knowing that some crowdfunding contributors can appear in the end credits thank you list of \"Spirit Cage\", who can stand it. But think about it in another way, if this wave of operation is two or three months later, I'm afraid it will be difficult for fans to have such amazing combat effectiveness.</p><p>On the other hand, the reason why the crowdfunding plan of \"Spirit Cage\" can maintain the momentum of \"pushing more and more fierce\" also lies in the innovative gameplay launched by members of Station B-unlocking and fission. Unlocking missions can fully stimulate the core audience, while fission games can expand the radiation range and tap potential passersby powders.</p><p>The unlocking task adopts a step-by-step setting, including eight benefits such as the end list, the final chapter postcard, commemorative coin, and blind box. User participation directly affects the results of crowdfunding, and this game mode can undoubtedly bring fans a great sense of achievement. What you raise is what you earn. Every little bit is for your own welfare.</p><p><img src=\"https://static.tigerbbs.com/e6e30c86b3b91e66b90fc11c0ae7ec8e\" tg-width=\"652\" tg-height=\"691\" referrerpolicy=\"no-referrer\"></p><p>Only children make choices, and all fans of Spirit Cage want them. It can be said that every task of this crowdfunding program is a continuous activation of fans' emotions and promotes a close interactive relationship within it. Hard Candy Jun, who bought \"the end box is not heavy\", was eager to unlock the seventh bomb of the Devouring Beast, so he unconsciously helped the official advertise.</p><p>Bilibili member purchase also pays great attention to the iteration of crowdfunding gameplay. In this \"Spirit Cage\" crowdfunding tower push plan, the platform tried to start fan fission: users can share links with friends after purchasing products. If the other party successfully places an order, the two can unlock the related rewards.</p><p><img src=\"https://static.tigerbbs.com/bac946d07f85316fb4f884564ad25a1b\" tg-width=\"667\" tg-height=\"493\" referrerpolicy=\"no-referrer\"></p><p>Let users convert from consumers to propagandists, and boost the crowdfunding plan to form a fission-like global diffusion until a consumption carnival of collective entertainment is set off. The original simple consumption behavior has become an immersive emotional consumption experience after fine operation and supporting packaging.</p><p>According to Hard Candy Jun, this experience can actually be made deeper and more extreme. After the rice circle baby girl sells out the cotton dolls, she will follow up the online clothes, glasses, trendy shoes and other supporting peripherals to cultivate a sustainable \"baby-raising culture\". This may also be a breakthrough direction for the IP derivatives industry.</p><p><h2>Derivatives are advertisements for IP</h2>There are few innovations in the domestic derivatives incubation mode, and even there are many chaos in the market, such as rough aesthetics and poor finished products. The short-sightedness of traders needs to bear an important responsibility.</p><p>In the whole IP development chain, derivatives are often placed at the end of the industry, which is a tool for harvesting fans' hot money. Even many popular movies and television dramas have been spat out because of the derivatives of \"kill and bury\", which even affected the whole IP value.</p><p>In fact, judging from the development of overseas mature derivatives and several successful cases in China this year, excellent derivatives can not only bring considerable commercial value, but also be the link and nutrient of IP, producing incalculable emotional value.</p><p>Link means that derivatives provide users with a more physical and immersive entertainment consumption experience. In the process of participating in crowdfunding and purchasing peripherals, the distance between users and IP is further shortened. While appreciating and understanding it, it also strengthens the sense of identity and community among the core circles of IP.</p><p>After participating in the crowdfunding program of \"Spirit Cage\", the interaction between fans has obviously increased, and its emotional link with the original animation has been invisibly strengthened. Nothing else, the little friends' obsession with \"pushing the tower\" is getting deeper and deeper. Hard Candy Jun has met cute netizens many times, and let the official arrange some \"demolition\" scenes for himself in the second season. After all, we've been on the end of the film, so it's not too much to be a group actor.</p><p><img src=\"https://static.tigerbbs.com/23b7af2f3f50d00976c929b2a046af39\" tg-width=\"1024\" tg-height=\"576\" referrerpolicy=\"no-referrer\"></p><p>Bilibili UP Master Initiates the Creation of \"Pushing Tower\"</p><p>Of course, the enthusiasm of fans should also be based on the official's duty of derivatives.</p><p>Looking around, the development of domestic derivatives is hard to describe. Poster T-shirts, character pillows, blind box dolls... are ugly in all kinds of ways. This kind of textureless periphery, fans have to cover their faces and cry when they see it, which is simply an irreversible wear-out of IP, and it is wasteful to empower works.</p><p>At present, the performance of Bilibili members' purchase in product selection is indeed remarkable. First, they will extract user portraits through data analysis, and find that fans of \"Spirit Cage\" prefer hardcore, so they focus on building blocks, tidal play, gravity bodies and other categories.</p><p><img src=\"https://static.tigerbbs.com/4d7b6c7b02681b028cf8dd767ec57452\" tg-width=\"700\" tg-height=\"704\" referrerpolicy=\"no-referrer\"></p><p>In addition, Bilibili member purchase also integrates the goods authorized by the copyright owner, so that the selection of products has gradients and differences, so as to meet the aesthetic taste of more users. As long as the finished product is good enough, it is presumable that Spiritual Cage will be able to harvest a large number of new powder by this soon.</p><p>After all, premium derivatives are also nutrients that can bring participation, topicality, and pan-impact. This provides a good opportunity to tap into potential audiences. The data of \"Spirit Cage\" animation is already very good, but in the second season, if we want to continue the popularity of the previous work and gain new fans, we still need more opportunities to get out of the circle.</p><p>In short, compared with the traditional crowdfunding channels, Bilibili members have unique advantages in product selection, service and gameplay. With the chasing experience of watching and buying, the integration forms a closed loop of content consumption, which not only enriches the user experience, but also greatly enhances the value of fans.</p><p><img src=\"https://static.tigerbbs.com/5c6241ac6a946c69867c1db9ffc7221e\" tg-width=\"508\" tg-height=\"376\" referrerpolicy=\"no-referrer\"></p><p>Hard Candy Jun has only one thing to say to Xiaobo Station: In addition to \"Spirit Cage\", the crowdfunding of other animations is also quickly arranged. Our wallet is still bulging, quickly use sincerity to squeeze it dry!</p>\n<div class=\"bt-text\">\n\n\n<p> source:<a href=\"https://36kr.com/p/1269392355825542\">娱乐硬糖</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/e30ab0ee16faafeea2be8f8bba49e5f3","relate_stocks":{"BILI":"哔哩哔哩","09626":"哔哩哔哩-W"},"source_url":"https://36kr.com/p/1269392355825542","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2143153753","content_text":"传统众筹和B站会员购的根本差别在于:前者是一个人的默默打钱,后者是一群人的聚众狂欢。\n\n这是硬糖君今年在文娱消费上花得最值、最爽的一笔钱。\n五月初,长期处于“盼望着盼望着”状态的《灵笼》粉丝终于盼来了最终章的更新,不料却被高虐剧情刀出了满身血。英雄沦为怪兽、恋人不得善终、末日徒留绝望,观众喊着“给编剧寄刀片”流下两行热泪,恨不得魂穿主角去推塔。\n好在官方还算有点良心,在B站会员购同步推了个“灵笼官方众筹推塔计划”,回馈广大“受伤”观众。悲痛之余,粉丝组团解锁起各种福利,再嗑点“马克冉冰”的糖,硬糖君当然也是满心欢喜地冲进了打钱队伍。\n精神股东还不在少数。短短一个月,《灵笼》累计众筹金额就突破了1665万,成功刷新全行业国创周边众筹项目的最高纪录。如此亮眼成绩,不止远超平台和版权方的预期目标,也进一步助推着《灵笼》出圈吸粉,不乏入坑新人留言询问:“啥时候还搞众筹”。\n\n而在业内,《灵笼》众筹也引发了广泛关注。喊了这么多的本土IP衍生品开发,如今虽说逐渐上了轨道,可在宣发、制作、营销等层面仍存在明显问题。\n在这个亟待突破的节点上,梳理《灵笼》众筹计划在B站会员购落地的全过程,无疑能给整个IP产业链带来许多新的思考。\n至少,做好周边绝不是卖好货那么简单,而应当给粉丝提供一次沉浸式的情感消费体验。\n让我打钱!\n这两年,影视行业的衍生品生意肉眼可见地热了起来,大量热播剧集、动画推出了自己的周边产品。但真论起来,只有“几家”欢喜,剩下的全是愁。\n衍生品仍是一个能带来惊喜,但并非能相对稳定运营的变现环节。行业里也出现过许多反思声音,普遍把矛头指向审美差、制作糙、盗版多。\n这些问题确实存在,但往往要到销售后期才慢慢浮现。影视衍生品开发过程中,最易忽视且相当“致命“的阻碍其实是在启动阶段。大量衍生品众筹项目已经被迫流产了,粉丝才发现竟然还有过这码事?但此时想再出钱出力,也晚了。娃儿都没机会出生,压根没机会被指指点点、论个好坏。\n在这点上,饭圈娃娘的系列操作就值得版权方学习,要不说智慧在民间呢。许多粉头、后援团会定期向外贩售画册、明信片、棉花娃娃等饭制周边,以此获得源源不断的应援款,用于打投、公益、买专辑。\n\n硬糖君曾采访过几位饭圈太太,得知其每次上新都能卖出动辄百万的货,还忍不住感慨还是饭圈的钱好赚。但事实上,娃娘做到这种程度需要付出许多心血——\n她们前期会将粉丝吸引聚集于超话、社群等固定网络平台,而后长期进行针对性运营、提升活跃度,以便于周边新品众筹、开团做预热。如此一来,分散的粉丝既能及时获取上新消息,还可以在“抱团为爱发电”的情绪调动下积极消费。\n显然,《灵笼》的众筹推塔计划正是这种野生饭圈模式的升级加强版。\n按照常规操作,艺画天开或许会去传统的众筹平台开链接。官方再去社交平台疯狂吆喝,将活动信息传递至核心粉丝面前,再逐步吸引更多路人粉的注意。但如今,B站会员购的出现加速了整个流程,一切更顺滑、也更聚焦。\n2019年,《灵笼》在B站独播上线,10分钟内播放量突破1600万次。截至发稿,这部动画总播放量已达4.2亿次,追番人数超776万,评论区里都是粉丝在搞团建。\n\n《灵笼》在B站会员购落地众筹项目,极大缩短了信息传播的链条,第一时间舞到了核心受众面前。也就难怪这项计划上线后持续火爆,粉丝轻轻松松便解锁掉几重福利,完全是“推疯了”的架势。\n这般盛况在B站会员购里并不少见。今年2月,蔬菜精灵(菜狗)项目也曾在此开启众筹,最终共计售出25万件单品,累计金额高达1390万元。凭此战绩,菜狗成为全网众筹日均销售第一的单品,也是目前认筹金额最高的潮玩系列。\n一连串热闹数据的背后,是B站会员购对衍生品市场的系统化、基建化、流程化建构。从前期预热到用户触达,再到创新玩法,逐渐摸索出了一套行之有效的运营策略。而正是这种衍生品市场少见的沉浸式娱乐体验,最能引爆粉丝情绪、制造深度消费的可能。\n一场沉浸的众筹游戏\n传统众筹和B站会员购的根本差别在于:前者是一个人的默默打钱,后者是一群人的聚众狂欢。\n在传统的众筹模式中,版权方更多时候将此视为控制成本的重要形式,在投入生产前大致预判下市场规模。初始阶段保持观望态度,等到各环节都有足够把握,再去考虑衍生品、周边的孵化。这种打法太过保守,极易错过最佳推广时间,造成“开发滞后”“粉丝消费欲降低”等普遍问题。\n在这一点上,《灵笼》在B站会员购的众筹计划踩点堪称完美。在众筹销售期间,平台配合动画更新的时间节点,进行消息推送,起到了精准宣传效果。而版权方也在相同时间节点,在官方账号、粉丝群里进行推广,确保活动得到充分曝光。\n\n含泪追完《灵笼》终章的观众,本就急需一种形式来释放情绪。尤其是得知部分众筹贡献者,可以出现在《灵笼》的片尾感谢名单,这谁顶得住。但换个思路想,如果这波操作是在两三个月后,粉丝恐怕很难有如此惊人的战斗力。\n另一方面,《灵笼》的众筹计划之所以能保持“越推越凶”的势头,也在于B站会员购配套推出的创新玩法——解锁和裂变。解锁任务能够充分激发核心受众,裂变游戏则能扩大辐射范围、挖掘潜在的路人粉。\n解锁任务采用阶梯式设置,包含片尾名单、终章明信片、纪念币、盲盒等八重福利。用户的参与度直接影响众筹结果,这种游戏模式无疑能带给粉丝极大的成就感。筹到就是赚到,一点一滴,都是为自己谋福利啊。\n\n小孩子才做选择,《灵笼》粉丝全部都要。可以说,这项众筹计划的每一弹任务,都是对粉丝情绪的持续激活,并促进其内部产生一种密切的互动关系。购买了“端盒不重”的硬糖君,迫切想要解锁第七弹的噬极兽,不自觉就帮官方做起了广告。\nB站会员购也相当注重众筹玩法的迭代。此次的《灵笼》众筹推塔计划里,平台便尝试做起了粉丝裂变:用户购买产品后,可以分享链接给朋友。如果对方顺利下单,两人便可额外再解锁相关奖励。\n\n让用户从消费者转换成宣传者,助推众筹计划形成裂变式的全域扩散,直至掀起一场集体共娱的消费狂欢。原本很简单的消费行为,经过精细运营、配套包装,就成了沉浸式的情感消费体验。\n依硬糖君看,这种体验其实还能做得更深度、更极致。饭圈娃娘卖完棉花娃娃后,后续会跟进上线衣服、眼镜、潮鞋等配套周边,培养一种可持续发展的“养娃文化”。这或许也是IP衍生品行业的一个突围方向。\n衍生品就是IP的广告\n国内衍生品孵化模式少见创新,甚至市场存在审美糙、成品差等诸多乱象,操盘者的短视需要负重要责任。\n整个IP开发链条里,衍生品常被放置在产业末端,是收割粉丝热钱的工具。即便是许多热门影视剧,也曾因“管杀不管埋”的衍生品被吐槽,甚至影响到整个IP 价值。\n实际上,从海外成熟的衍生品开发以及国内今年的几个成功案例来看,优秀的衍生品除能带来可观的商业价值,也是IP的纽带和养分,产生着难以估量的情绪价值。\n纽带是指,衍生品给用户提供更实体、也更沉浸的文娱消费体验。在参与众筹、购买周边的过程中,用户与IP的距离被进一步拉近,欣赏它、理解它的同时,也加强了IP核心圈层彼此间的认同感、共同体感。\n参加完《灵笼》众筹计划后,粉丝间的互动交流明显变多,其和动画原作的情感链接也无形加强。别的不说,小伙伴们“推塔”的执念越来越深,硬糖君已经多次遇到可爱网友,让官方第二季给自己安排点“拆迁”戏份。毕竟片尾咱都上过了,要个群演身份不过分吧。\n\nB站UP主发起“推塔”创作\n当然,粉丝的满腔热情也要建立在官方做好衍生品本分的基础上。\n放眼望去,国内衍生品开发做得一言难尽,海报T恤、角色抱枕、盲盒玩偶……丑得千奇百态。这种毫无质感的周边,粉丝看到都要掩面而泣,简直是对IP不可逆的耗损,枉论赋能作品。\n目前来看,B站会员购在选品方面的表现确实可圈可点。他们会先通过数据分析提取出用户画像,发现《灵笼》粉丝喜好偏硬核,因而将重点放在了积木、潮玩、重力体等品类。\n\n此外,B站会员购还将版权方对外授权的商品进行整合,使得选品有梯度、有差异,从而满足更多用户的审美趣味。只要成品够好,想必不久后《灵笼》还能靠此收获大批新粉。\n毕竟,优质衍生品也是养分,可以带来参与性、话题性以及泛影响力。这给挖掘潜在受众提供了良好的契机。《灵笼》动画的数据已经非常能打,但第二季要想延续前作热度且收获新粉丝,仍然需要更多出圈机会。\n总之,相较于传统的众筹渠道,B站会员购在选品、服务、玩法等方面均有独到优势。随看随买的追番体验,整合形成了一个内容消费闭环,在丰富用户体验的同时,也极大提升着粉丝价值。\n\n硬糖君只有一句话想对小破站说:除了《灵笼》,其他动画的众筹也赶紧安排上。咱钱包还鼓着呢,快用诚意来榨干它!","news_type":1,"symbols_score_info":{"BILI":0.9,"09626":0.9}},"isVote":1,"tweetType":1,"viewCount":2859,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"defaultTab":"following","isTTM":true}