Forrest Li of Sea Runs for FAS Chief: Can He Lead Lions to New Heights?

Tech billionaire Forrest Li, the founder of $Sea Ltd(SE)$ and chairman of the Lion City Sailors, has officially announced his candidacy for the presidency of the Football Association of Singapore (FAS).

With the FAS election fast approaching on April 28, the question on everyone’s mind is:

Can Forrest Li, a seasoned entrepreneur known for his success with Shopee, lead Singapore’s football team to greater achievements?

Forrest Li’s leadership is already well-established in the tech world.

Shopee, founded by Li in 2015, quickly grew into Southeast Asia’s largest e-commerce platform, revolutionizing online shopping with its mobile-first approach and innovative logistics solutions.

His ability to identify market gaps and create user-centric platforms transformed Shopee into a dominant player across Southeast Asia.

But will his business acumen translate into football leadership?

As FAS president, Forrest Li would be tasked with overseeing the long-term development of Singapore football. This includes youth football programs, the professional league, national team development, and overall football culture.

Last year, Singapore’s national football team impressed with a stunning performance in the World Cup Asian qualifiers, drawing with China—a team ranked 88th globally—despite being ranked 156th.

Could Forrest Li be the catalyst to bring Singapore football to the next level, using the same vision and strategy that led Sea to its success?

Do you think Forrest Li has the right qualities to lead Singapore’s football to greater heights?

Or should the football community look for a candidate with a deeper understanding of the sport’s inner workings?

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  • BenjiFuji
    ·2025-03-23
    Forest definitely has the resources to lead a team. His character is also one that refuses to lose and is willing to take the hard knocks in order to win. Hopefully he can turn this situation around for Singapore football, like what he did to Sea. [Cool]
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  • MHh
    ·2025-03-20
    Li's qualities as a leader—strategic thinking, resilience, and a focus on long-term growth—are evident in his corporate success. For instance, during challenging times for Sea, he prioritized employee morale and long-term potential over immediate profitability. These traits could translate well into revitalizing Singapore football, especially in areas like infrastructure, talent development, and international competitiveness.


    However, a deeper understanding of football's inner workings is crucial for this role. Others in the football community may bring more extensive on-the-ground experience.


    Ultimately, the decision may hinge on whether the football community values visionary leadership and business acumen over traditional football expertise.
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  • Mrzorro
    ·2025-03-20
    I am not sure Forrest Li has the right qualities to lead the Singapore football team or not, but with the money and resources he had, for sure, he can do something ! Every sport team needs funds and support, with his joining in the team [USD] [USD] [USD] [OK]
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  • 北极篂
    ·2025-03-19
    Singapore football has been looking for breakthroughs in recent years, and the addition of Sea Group founder Forrest Li certainly brings new hope. He has successfully built Sea into a leading internet giant in Southeast Asia, demonstrating excellent business strategy and execution. So, can he push Singapore football to a new height with the same vision and methodology?


    From a business perspective, Li Furui is good at integrating resources, expanding markets, and using technology to drive growth. This ability is equally important in the football industry, especially in promoting the commercialization of leagues and attracting investors and sponsors. His global vision and influence may help Singapore football build a more attractive brand, improve the level of club operation, and attract better players and coaches.


    But on the other hand, football is more than just business, it requires deep industry experience and an understanding of the player training system. Although Li Furui is good at management, whether he is familiar with the internal operation of football, such as youth training system and tactical development, is still a question mark. Without the support of a professional team, his reform may be difficult to implement.


    Therefore, the best solution may be to let Li Furui provide resources and promote commercialization, while professional football players are responsible for competitive decision-making. This "capital + professionalism" model can really bring Singapore football to a new height.
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  • Success88
    ·2025-03-20
    Er.. I have no comment on this. I found that the SG football very boring 😌
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  • TheStrategist
    ·2025-03-19
    Got money so can talk la
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