For me, the key question is whether AI becomes Adobe’s next growth engine or a source of disruption. Tools like Firefly show strong momentum, but AI is also pressuring parts of its legacy model such as stock images. This creates a short-term narrative conflict for investors.
With the stock near a multi-year low, I see this more as a “prove it” phase. If Adobe can successfully monetize AI products at scale, sentiment could recover quickly. 🚀
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