To The Moon

$Meta Platforms, Inc.(META)$ I had bought and sold $Meta Platforms, Inc.(META)$  in a few occasions. 

I’m bullish on Meta Platforms (META) over the next 12–24 months, but I would expect significant volatility. At around $617, META looks considerably more attractive than it did near its ~$796 high.

Why I like META

1. The core advertising business is still very strong.

Q2 2026 revenue reached $60.8B, up 28% YoY. Ad impressions increased 14% and average ad price increased 12%—a very healthy combination.

2. AI is already improving the advertising engine.

This is important: Meta isn’t simply spending billions hoping AI eventually pays off. Its AI recommendation and advertising systems are improving engagement, targeting and advertiser returns.

3. Valuation has become much more reasonable.

At roughly $617, the stock is around 23× trailing earnings, despite still producing enormous profits and growing revenue at a high rate.

4. Meta has the financial muscle to fund the AI race.

Cash, cash equivalents and marketable securities were about $90B at the end of Q2, although debt has also increased substantially.

The BIG concern: AI spending

This is the reason I wouldn’t go all-in at once.

Meta now expects $130–145B of 2026 capital expenditure. That’s an extraordinary amount of money.

The market is asking:

Will the additional AI infrastructure generate enough incremental profit to justify this spending?

That explains why META fell sharply after earnings despite excellent revenue growth. Free cash flow is under pressure, while depreciation and infrastructure costs are rising rapidly.

But there’s an interesting potential catalyst: Meta is developing its own AI accelerator chips to reduce reliance on Nvidia/AMD and potentially lower inference costs.

My 12–24 month scenario

Scenario Approx. META target My view

🐻 Bear $500–550 AI capex disappoints / margins fall

🟡 Base $700–800 Advertising remains strong, AI monetisation improves

🟢 Bull $850–1,000+ AI substantially improves ads + new AI revenue streams

The current sell-side average target is around $755, roughly 22% above the latest price.

My rating

META: 8/10 — BUY / ACCUMULATE

I particularly like META around $600–650.

If I were building a position today, I’d probably do something like:

* $600–620: buy 30–40%

* $560–600: add another 30%

* $500–560: aggressively add if the business fundamentals remain intact

* >$700: hold rather than chase

One important point for your portfolio

Given your interest in NVDA, AMD, TSM, AAPL, GOOG and other AI/tech stocks, META gives you a slightly different AI exposure. You’re getting AI monetisation through advertising and consumer platforms, rather than primarily selling AI infrastructure.

That’s actually attractive because if the AI infrastructure spending cycle eventually slows, Meta could benefit from lower AI infrastructure costs while still retaining the advertising revenue gains.

My preference at today’s prices: I would take META over AAPL for growth potential, but I would probably take GOOG over META if valuation were the only consideration. META has the higher AI-capex risk, but also potentially greater upside if Zuckerberg’s AI strategy works.

If you’re considering buying META now, I can also  compare META vs GOOG vs AMZN vs NVDA at today’s valuations and rank them from best buy → least attractive.