Li Auto's new SUV Li L9 has received more than 30,000 orders within 72 hours of the vehicle becoming available for reservation, the company said today, adding that this demonstrates the vehicle's excellent product appeal to family customers.
Each Li L9 order requires a deposit of RMB 5,000 yuan ($746), which is refundable within a certain period of time, the company noted in a press release without providing further details.
The company posted some pictures on Weibo today showing the large number of users interested in the Li L9.
Li Auto officially launched the L9, the company's second model after the Li ONE SUV, following its predecessor's extended-range technology, at a launch event on the evening of June 21 Beijing time.
The Li L9 is priced at the same flat rate as the Li ONE at RMB 459,800 ($68,650), up RMB 110,000 from the Li ONE's RMB 349,800.
The Li L9 is a full-size SUV with a length, width and height of 5,218 mm, 1,998 mm and 1,800 mm respectively, and a wheelbase of 3,105 mm, almost identical to the top-tier family SUVs from German luxury automakers Mercedes-Benz and BMW.
The length, width and height of the Mercedes-Benz GLS are 5,218 mm, 2,030 mm and 1,823 mm, with a wheelbase of 3,135 mm. The length, width and height of the BMW X7 are 5,163 mm, 2,000 mm and 1,835 mm, with a wheelbase of 3,105 mm.
In terms of pricing, the Mercedes-Benz GLS has a suggested retail price starting at RMB 1,068,000 ($167,630) and the BMW X7 starts at RMB 1 million, both double that of the Li L9.
The company said it will allow customers to test drive and lock in orders on July 16, with deliveries starting by the end of August.
On June 4, Li Auto founder, chairman and CEO Li Xiang said on Weibo that the model will be officially delivered to users in August and deliveries could exceed 10,000 in September.
Judging from the pre-order quantity announced by Li Auto today, the target should be easily achieved.